Publications

18 Dec 2012
First Look

First Look: December 18

assumptions are present in the structure of technology and labor flows within Silicon Valley and its surrounding areas. Our model further identifies how the lengths over which agglomerative forces operate influence the shapes and sizes of View Details

Keywords: Carmen Nobel

18 Aug 2009
First Look

First Look: August 18

transportation infrastructure, they come up against an accountability and measurement problem: how to address an urgent request from Ghana to fund community services-such as schools and drinking water-for which the results will be more... View Details

Keywords: Martha Lagace

26 Apr 2011
Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

what we have learned about how best to accelerate innovation from industries like IT and pharmaceuticals - sectors in which the US leads the world and which saw enormous rates of technical progress over the last fifty years. The results... View Details

Keywords: by Staff; Energy; Utilities

12 Oct 1999
Research & Ideas

Women Leading Business: A New Kind of Conversation

which our faculty provide. EE: What is the typical profile of the group? Hart: The single defining characteristic of our participants is that they have achieved a position of extraordinary responsibility and recognition in their industry... View Details

Keywords: Re: Myra M. Hart & Cynthia A. Montgomery

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

individual pieces. My critical decisions at the earliest stage were thus to focus on themes such as Wall Street, leadership, consumption, the workplace, communications, and transportation that added up to a credible (and relevant) set of... View Details

Keywords: by Martha Lagace; Journalism & News

April 2024
Case

Michelin in Motion: Putting Purpose to Work

By: Hubert Joly, Nitin Nohria and Emilie Billaud

When he became CEO, facing limited growth prospects, a low valuation, and therefore a stagnating share price, Menegaux and his team launched a set of initiatives to reposition Michelin. These included (1) articulating a clear purpose (“We care about giving people a... View Details

October 2002 (Revised December 2003)
Case

eShip-4U

By: Roy D. Shapiro and Timothy M. Laseter

eShip is a small Israeli start-up with a potentially exciting new concept for the residential package-delivery value chain--the Automatic Delivery Machine (ADM). Much like today's ubiquitous ATMs, ADMs would allow consumers to have parcels delivered to a nearby ADM... View Details

Keywords: Business Startups; Business Model; Service Operations; Logistics; Corporate Strategy; Information Technology; Competitive Strategy; Value Creation; Saving; Innovation and Invention; Transportation Industry; Transportation Industry; Transportation Industry; Israel; United States

August 2019
Case

Experiencya Cuba: Two Entrepreneurs in Havana

By: Charles F. Wu, Mariana Cal and Fernanda Miguel

In 2019, two Cuban entrepreneurs discussed their growth strategy, given the regulatory framework instability, for private companies, in Cuba. Experiencya Cuba offered car and apartment rentals, airport pick-up, and tours around the island, all conducted in perfectly... View Details

Keywords: Self-employed; Regulatory Changes; Developing Countries and Economies; Entrepreneurship; Growth and Development Strategy; Problems and Challenges; Tourism Industry; Tourism Industry; Tourism Industry; Cuba

June 1993 (Revised July 1996)
Case

Bajaj Auto Ltd.

By: John A. Quelch

Bajaj Auto Ltd., the world's second-largest manufacturer of two- and three-wheeler vehicles, is facing increasing competition in its domestic Indian market. The case evaluates appropriate marketing responses both in the Indian market and export markets. View Details

Keywords: Competition; Marketplace Matching; Product Development; Product Marketing; Transportation Industry; Transportation Industry; Transportation Industry; India

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

almost any business action, especially in tough and uncertain economic conditions when price is a key and visible strategic choice. Conventional wisdom has firms cutting price in these circumstances. But most industries typically allow... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

January 2018 (Revised March 2019)
Case

Autonomous Vehicles: The Rubber Hits the Road...but When?

By: William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano

The rise of autonomous vehicles has enormous implications for business and society. Despite the many headlines and significant investment in the technology by early 2019, it was still unclear when truly autonomous vehicles would be a commercial reality. Students will... View Details

Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Decision Making; AI and Machine Learning; Auto Industry; Auto Industry

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

relative viability, even if one focuses just on prices, is the pass-through of a higher price realization to the global producer after typically higher transportation and distribution costs, tariffs, or even risks, are netted out.... View Details

Keywords: by Martha Lagace

26 Mar 2008
First Look

First Look: March 26, 2008

included innovative image maps. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408097 Linear Air: Creating the Air Taxi Industry Harvard Business School Case 808-107 No... View Details

Keywords: Martha Lagace

26 Jun 2007
First Look

First Look: June 26, 2007

include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507016 Demand and Supply Forecasting at... View Details

Keywords: Martha Lagace

February 2014 (Revised August 2014)
Case

The Michelin Restaurant Guide: Charting a New Course

By: Mukti Khaire, Elena Corsi and Jerome Lenhardt

Created in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales... View Details

June 2009
Case

Plaza, the Logistics Park of Zaragoza

In the year 2000, the Government of the Autonomous Community of Aragón, Spain, made public a project for the development of a large-scale logistics park in the outskirts of the city of Zaragoza. With an area of nearly 13 square kilometers, PLAZA (an acronym for... View Details

Keywords: Customer Satisfaction; Geographic Location; Growth and Development Strategy; Infrastructure; Logistics; Supply Chain; Transportation; Distribution Industry; Zaragoza

26 Jul 2016
First Look

July 26, 2016

virtually every county and industry in the United States. We study the impact of this reform on county-sector employment growth over the subsequent three years. Despite firms being paid just 15 days sooner, we find payroll increased 10... View Details

Keywords: Sean Silverthorne

January 2022 (Revised December 2022)
Case

TotalEnergies’ Investment in Hyzon Motors

By: Vikram S. Gandhi and David Lane

In November 2021, Girish Nadkarni, the head of TotalEnergies’ corporate venture capital arm (TEV) was considering whether, and on what terms, to exit an investment in Hyzon Motors, a start-up supplier of hydrogen-powered trucks. TEV had invested $4 million in Hyzon,... View Details

Keywords: Business Units; Communication Intention and Meaning; Renewable Energy; Venture Capital; Growth and Development Strategy; Market Design; Standards; Commercialization; Investment Portfolio; Market Transactions; Energy Industry; Energy Industry; Energy Industry; Europe; New York (city, NY)

January 2014 (Revised June 2014)
Supplement

Dumb Ways To Die: Advertising Train Safety (C)

By: John Quelch

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details

Keywords: Marketing; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Marketing Strategy; Digital Marketing; Advertising Industry; Advertising Industry; Advertising Industry; Oceania; Europe