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Show Results For
- All HBS Web
(1,086)
- News (118)
- Research (835)
- Events (1)
- Multimedia (2)
- Faculty Publications (591)
- 09 Mar 2010
- First Look
First Look: March 9
.com sites, and we crawl more than 285,000 of these domains to analyze their revenue sources. We find that 80% are supported by pay-per-click ads, often advertising the correctly spelled domain and its competitors. Another 20% include... View Details
Keywords: Martha Lagace
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
much more connected, pervasive, and easy to use. Greater customization will result, and the consumer will call the shots. "Companies that return power to the consumer will be the ones that thrive," Ballmer said, mentioning online banking and View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
Elberse’s Strategic Marketing in Creative Industries class. Having worked with the class to market a previous film, Gaudet and Pullapilly approached Elberse again in 2012 to advise them on how to find a marketing and distribution partner... View Details
- 01 Dec 2009
- News
What’s On?
KILAR After working at Amazon.com for nine years, in 2007 Jason Kilar (MBA ’97) became CEO of Hulu, the service that brings popular television programming and movies to computers via high-quality streaming video. Hulu, free and ad-supported, may be the next big thing;... View Details
- 01 Mar 2012
- News
Reinventing Radio Days
up with Pandora, which now holds more than 900,000 tracks, mostly music but also some comedy routines. Analysts expect 2011 revenues of $275 million, mainly from advertising (subscribers may also opt to pay for ad-free listening). Even... View Details
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
cheese, at least for now. It’s equally important for firms to understand their most loyal and profitable customers—who they are, what they buy, and how to engage them. Beyond their purchasing power, loyal customers can become a company’s best advocates, providing... View Details
- 20 Oct 2009
- First Look
First Look: October 20
individuals near a firm's headquarters—for the presence of a large, non-managerial individual shareholder in a firm. These shareholders have a large impact on firms, controlling for selection effects. Download the paper: http://www.hbs.edu/research/pdf/10-028.pdf... View Details
Keywords: Martha Lagace
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
when a firm does share this information, consumers consider it a form of "intimate disclosure"--and people are often more attracted to brands that disclose intimate information. Shoppers have greater affinity for brands that advertise how... View Details
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
Not only has technology entered nearly every area of our personal life, it's the rare industry that isn't computerized, networked, and advertised on Facebook. Except one: education. Outside of the occasional... View Details
- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
swathe of the American public, and that his gradual decline in the polls shows few signs of abating. In some industries Trump’s broad-based unpopularity leaves companies that are seen as supporting him vulnerable to boycotts. Beyond the... View Details
Keywords: by Gautam Mukunda
- May 2025
- Case
Initial Financial Statements at Blank Corporation: Bridging Content and Commerce
By: Jung Koo Kang, Panje Jayden Kim and David Allen
This accounting case is intended to teach students how to compile an income statement, a balance sheet, and a cash flow statement. It focuses on Blank Corporation, an innovative South Korean company that bridged content and commerce by selling products directly through... View Details
- November 1991
- Case
Magic Johnson: Endorsements ""After""...?
On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details
Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
Greyser, Stephen A. Magic Johnson: Endorsements ""After""...? Harvard Business School Case 592-057, November 1991.
- August 2004 (Revised July 2006)
- Case
PROPECIA TM: Helping Make Hair Loss History
By: Marta Wosinska and Youngme E. Moon
In late 1997, Tom Casola, brand manager for Propecia, debates the best approach to market this breakthrough one-a-day pill for hair loss. This launch would be atypical for a prescription drug because of the key position of the consumer. As a result, the team's... View Details
Keywords: Advertising; Communication Strategy; Customers; Marketing Communications; Marketing Strategy; Product Launch; Product; Performance Effectiveness; Problems and Challenges; Quality; Pharmaceutical Industry
Wosinska, Marta, and Youngme E. Moon. "PROPECIA TM: Helping Make Hair Loss History." Harvard Business School Case 505-035, August 2004. (Revised July 2006.)
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
with the most Facebook and Twitter followers are music folks.” Done deals: Revolt advertisers include Anheuser-Busch, Beats by Dr. Dre, Chrysler, McDonald’s, and Procter & Gamble, among others. Two up-and-coming faves: Kendrick Lamar, a... View Details
- 24 Mar 2015
- First Look
First Look: March 24
investigating the workings of both the sell and buy sides of financial analysis, tackles how the U.S. securities industry research adds value in financial markets, and evaluates the business model problems that the View Details
Keywords: Sean Silverthorne
- 15 Dec 2015
- News
The Year in Ideas 2015
most nimble creators will move from a mobile-first to a mobile-only approach. “The strongest brands will continue to do what they do best—superserve their audiences—but the native advertising model will meaningfully challenge the... View Details
- 10 Aug 2010
- First Look
First Look: August 10
that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)... View Details
Keywords: Martha Lagace
- 19 Feb 2013
- First Look
First Look: Feb. 19
have become quite influential and controversial in the technology industries they touch. The goal of this paper is to shed light on the role and efficiency tradeoffs of these new patent intermediaries. Finally, we offer a provisional... View Details
Keywords: Sean Silverthorne
- Web
Meet the Team | Information Technology
Margolis ; James Dinan and Elizabeth Miller Professor of Business Administration Unit Head, Organizational Behavior Chair, Program for Leadership Development Ruth Page Director of Multimedia Development Ruth brings more than 35 years of View Details
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
resignation rates are through the roof. Additionally, there are jobs which have "bad hygiene," by which we mean they are demanding, low paid, and provide few prospects for advancement. Some companies and industries are taking a hard look... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta