Publications

Web

Strategy Execution Online Course | HBS Online

techniques to help your business innovate and adapt to change while maintaining clear focus and retaining necessary controls. Highlights Using Control Systems Interactively Discussing Challenges in San Jose Choosing a System to Use... View Details

22 Mar 2017
HBS Seminar

Gerald C. Kane, Boston College

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

business opportunities, managers can reassess innovation strategies, consumers will be able to take advantage of new environments, and policy and regulation will adapt to keep everyone safer in the future. With foresight, the results of... View Details

Keywords: by Hong Luo and Alberto Galasso

July 2020 (Revised November 2020)
Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein

Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details

Research Summary

Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks

Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details

February 2013
Case

LEGO (A): The Crisis

By: Jan W. Rivkin, Stefan H. Thomke and Daniela Beyersdorfer

As this case opens, iconic toymaker LEGO stands on the brink of bankruptcy. Jørgen Vig Knudstorp, LEGO's young and newly appointed CEO, must size up changes in the toy industry, learn from the company's recent moves, and craft a strategy that will put LEGO back on... View Details

Keywords: Organizational Change and Adaptation; Change Management; Competitive Strategy; Crisis Management; Insolvency and Bankruptcy; Consumer Products Industry

December 1999 (Revised May 2000)
Case

Morgan Stanley: Becoming a "One-Firm Firm"

By: M. Diane Burton, Thomas J. DeLong and Katherine Lawrence

John Mack, the newly appointed president of Morgan Stanley, feels strongly that the firm needs to change in order to compete in a changing investment banking environment. Mack and his senior team undertake initiatives in order to transform the culture and working style... View Details

Keywords: Human Resources; Goals and Objectives; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Competitive Strategy

Web

The Idea of Instant Photography - Edwin H. Land & Polaroid | Harvard Business School

the idea to colleagues. On December 27, 1943, Richard Kriebel wrote about a momentous conversation with Land just a few weeks earlier: "On Dec. 10, 1943 at his home, Edwin H. Land disclosed to me a novel self-developing film which when mounted in a camera of novel... View Details

October 1990 (Revised September 1993)
Case

Changing the Culture at British Airways

By: John P. Kotter

In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Problems and Challenges; Customer Relationship Management; Corporate Strategy; Privatization; Air Transportation Industry; United Kingdom

Article

Reimagining the Balanced Scorecard for the ESG Era

By: Robert S. Kaplan and David McMillan

Companies are increasingly aware that their customers and society in general expect businesses to adopt and work towards social and environmental objectives as well as the traditional financial ones. This involves not only re-evaluating firms’ models but re-imagining... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Business Ecosystems; Balanced Scorecard; Adaptation; Business Model; Business and Stakeholder Relations

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October 2020 (Revised March 2022)
Case

Automercados Plaza's: Surviving Venezuela's Hyperinflation

By: Alberto Cavallo, Mariana Cal and Carla Larangeira

Under the rule of presidents Hugo Chávez and Nicolas Maduro, Venezuela experienced one of the worst economic and political meltdowns in modern history, culminating with a massive hyperinflation. Remarkably, during this dramatic times Automercados Plaza's had grown to... View Details

Keywords: Hyperinflation; Populism; Inflation and Deflation; Macroeconomics; Management; Strategy; Organizational Change and Adaptation; Business and Government Relations; Retail Industry; South America; Venezuela

27 Apr 2020
Research & Ideas

How Remote Work Changes What We Think About Onboarding

Author's note: Over the past few weeks, I have been asking CEOs attending programs I teach at Harvard Business School a simple question: What is keeping you awake at night during this global pandemic? They've mentioned numerous complicated challenges that I have... View Details

Keywords: by Boris Groysberg

January 1995 (Revised September 2011)
Case

Charlotte Beers at Ogilvy & Mather Worldwide (A)

By: Herminia M. Ibarra and Nicole Sackley

Examines Beer's actions on assuming leadership of Ogilvy & Mather Worldwide, the world's sixth largest advertising agency, during a period of rapid industry change and organizational crisis. Focuses on how Beers, the first outsider CEO, engages and leads a senior team... View Details

Keywords: Organizational Change and Adaptation; Leadership; Advertising; Organizational Structure; Advertising Industry

January 1988 (Revised January 2007)
Background Note

Leading Change

By: Michael Beer

Presents a conceptual framework for understanding the process of leading organizational change. Change leaders must create dissatisfaction with the status quo, develop a vision of the future state, and manage a process that sequences and orchestrates events and changes... View Details

Keywords: Organizational Change and Adaptation; Change Management; Leading Change

April 2020 (Revised January 2022)
Case

Uber: Competing Globally

By: Alexander J. MacKay, Amram Migdal and John Masko

This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each... View Details

Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development Strategy; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia

October 2016 (Revised April 2018)
Case

ASICS: Chasing a 2020 Vision

By: Elie Ofek, Nobuo Sato and Akiko Kanno

In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart... View Details

Keywords: Brand Management; Sports Apparel; Competitive Positioning; Direct To Consumer Marketing; Retail Formats; Lifestyle Brands; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Digital Platforms; Product Positioning; Marketing Channels; Sports; Retail Industry; Apparel and Accessories Industry; Sports Industry; Entertainment and Recreation Industry

02 Mar 2016
News

David Moss is Rewriting History

itself: the level of preparation and participation the cases require and the etiquette of building on, or disagreeing with, a classmate’s comments. Already, the students have adapted to the format; one student has prepared a comment that... View Details

Keywords: April White

Article

Why Every Organization Needs an Augmented Reality Strategy

By: Michael E. Porter and James E. Heppelmann

While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details

Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness

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November 2023
Case

UST's Adoption of Open Talent

By: Christopher Stanton and Kristen Senz

This case details the 2020 launch and subsequent scaling of UST’s Open Talent initiative, a program to integrate freelancers from digital platforms into its workforce. The case highlights how the shifting post-pandemic world, including layoffs, wage inflation, and... View Details

Keywords: Talent and Talent Management; Employment; Working Conditions; Organizational Change and Adaptation