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      • Faculty Publications  (1,335)

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      • 2010
      • Working Paper

      Growth through Heterogeneous Innovations

      By: Ufuk Akcigit and William R. Kerr
      We study how exploration versus exploitation innovations impact economic growth through a tractable endogenous growth framework that contains multiple innovation sizes, multi-product firms, and entry/exit. Firms invest in exploration R&D to acquire new product lines... View Details
      Keywords: Business Ventures; Decision Choices and Conditions; Economic Growth; Investment; Innovation and Invention; Patents; Size; Research and Development; United States
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      Akcigit, Ufuk, and William R. Kerr. "Growth through Heterogeneous Innovations." Harvard Business School Working Paper, No. 11-044, October 2010. (SSRN, HBS WP 11-044.)
      • September 2010
      • Teaching Note

      A Chinese Start-up's Midlife Crisis: 99Sushe.com (TN)

      By: F. Warren McFarlan
      Teaching Note for 309060. View Details
      Keywords: Business Startups; Business or Company Management; Business Model; Internet and the Web; Games, Gaming, and Gambling; Partners and Partnerships; Competition; Social and Collaborative Networks; Video Game Industry; China
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      McFarlan, F. Warren. "A Chinese Start-up's Midlife Crisis: 99Sushe.com (TN)." Harvard Business School Teaching Note 311-058, September 2010.
      • September 2010 (Revised April 2012)
      • Case

      Better World Books

      By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh
      Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details
      Keywords: Business Model; For-Profit Firms; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Public Opinion; Social Issues; Online Technology; Retail Industry
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      Norton, Michael I., Fiona Wilson, Jill Avery, and Thomas J. Steenburgh. "Better World Books." Harvard Business School Case 511-057, September 2010. (Revised April 2012.)
      • September 2010 (Revised January 2012)
      • Case

      Mobile Banking for the Unbanked

      By: V. Kasturi Rangan and Katharine Lee
      The case describes in detail the workings of two mobile banking operators in Africa—WIZZIT in South Africa and M-PESA in Kenya. It explores the dimensions of strategy that make for success in the market for the unbanked. It raises questions regarding the portability of... View Details
      Keywords: Business Model; Financial Institutions; Disruptive Innovation; Marketing Strategy; Corporate Strategy; Banking Industry; Kenya; South Africa
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      Rangan, V. Kasturi, and Katharine Lee. "Mobile Banking for the Unbanked." Harvard Business School Case 511-049, September 2010. (Revised January 2012.)
      • September 2010
      • Case

      NetApp

      By: Das Narayandas and Elizabeth A. Kind
      NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half... View Details
      Keywords: Advertising; Business Model; Design; Revenue; Planning; Problems and Challenges; Sales; Manufacturing Industry; Computer Industry; Information Technology Industry
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      Narayandas, Das, and Elizabeth A. Kind. "NetApp." Harvard Business School Case 511-058, September 2010.
      • September 2010 (Revised January 2016)
      • Case

      Grameen Danone Foods Ltd., a Social Business

      By: V. Kasturi Rangan and Katharine Lee
      Grameen Danone is a joint venture between the Grameen Group (a sister company of Grameen Bank) and Groupe Danone, a $2 billion (revenues) French food company. The company's goal was to provide nutritional yogurt (brand name Shoktidoi) for the nearly 50 million... View Details
      Keywords: Business Model; Social Entrepreneurship; Food; Distribution; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry; Bangladesh; France
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      Rangan, V. Kasturi, and Katharine Lee. "Grameen Danone Foods Ltd., a Social Business." Harvard Business School Case 511-025, September 2010. (Revised January 2016.)
      • 2010
      • Working Paper

      Making the Numbers? 'Short Termism' and the Puzzle of Only Occasional Disaster

      By: Nelson P. Repenning and Rebecca Henderson
      Much recent work in strategy and popular discussion suggests that an excessive focus on "managing the numbers"—delivering quarterly earnings at the expense of longer-term investments—makes it difficult for firms to make the investments necessary to build competitive... View Details
      Keywords: Investment; Performance Improvement; Competitive Advantage; Earnings Management; Management Practices and Processes; Revenue; Quality; Competency and Skills; Motivation and Incentives; Auto Industry; United States
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      Repenning, Nelson P., and Rebecca Henderson. "Making the Numbers? 'Short Termism' and the Puzzle of Only Occasional Disaster." Harvard Business School Working Paper, No. 11-033, September 2010.
      • September 2010
      • Article

      Strategies to Fight Ad-sponsored Rivals

      By: Ramon Casadesus-Masanell and Feng Zhu
      We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
      Keywords: Strategy; Business Models; Tactics; Pricing; Business Model; Advertising; Competition; Quality; Price; Product Marketing
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      Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Management Science 56, no. 9 (September 2010): 1484–1499.
      • Aug 2010
      • Keynote Speech

      Emerging Business Models in Media

      By: Anita Elberse
      Keywords: Media; Business Model; Media and Broadcasting Industry
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      Elberse, Anita. "Emerging Business Models in Media." Time Warner, New York City, NY, August 2010.
      • August 2010 (Revised October 2010)
      • Case

      Patagonia

      By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt
      Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its... View Details
      Keywords: Business History; Environmental Sustainability; Business Model; Business Strategy; Expansion; Consumer Products Industry
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      Casadesus-Masanell, Ramon, Hyunjin Kim, and Forest L. Reinhardt. "Patagonia." Harvard Business School Case 711-020, August 2010. (Revised October 2010.)
      • 2011
      • Working Paper

      Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

      By: Ramon Casadesus-Masanell and Feng Zhu
      We study sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic interactions between an innovative entrant and an incumbent where the incumbent may imitate the... View Details
      Keywords: Business Model; Innovation and Invention; Market Entry and Exit; Competitive Strategy; Competitive Advantage; Value
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      Casadesus-Masanell, Ramon, and Feng Zhu. "Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models." Harvard Business School Working Paper, No. 11-003, July 2010. (Revised September 2011.)
      • June 2010 (Revised September 2013)
      • Case

      IDFC India: Infrastructure Investment Intermediaries

      By: John D. Macomber and Viraal Balsari
      Indian financial intermediary matching international capital to local infrastructure decides how to balance range of services, risk-adjusted return, margin pressure, and nation building. IDFC was chartered with partial ownership from the Indian government to help... View Details
      Keywords: Investment; Infrastructure; Corporate Social Responsibility and Impact; Mission and Purpose; State Ownership; Business and Government Relations; Business and Shareholder Relations; Partners and Partnerships; Financial Services Industry; India
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      Macomber, John D., and Viraal Balsari. "IDFC India: Infrastructure Investment Intermediaries." Harvard Business School Case 210-050, June 2010. (Revised September 2013.)
      • June 2010
      • Teaching Note

      American Well: The Doctor Will E-See You Now (TN)

      By: Elie Ofek
      Teaching Note for 510061. View Details
      Keywords: Health Care and Treatment; Information Technology; Innovation and Invention; Online Technology; Revenue; System; Opportunities; Technology Adoption; Growth and Development; Brands and Branding; Business Model; Health Industry; United States
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      Ofek, Elie. "American Well: The Doctor Will E-See You Now (TN)." Harvard Business School Teaching Note 510-125, June 2010.
      • June 2010 (Revised August 2011)
      • Case

      Tennant Company: Innovating Within and Beyond the Core

      By: Lynda M. Applegate, Toby E. Stuart and James Weber
      Tennant, a leading producer of floor cleaning equipment, must determine the business model to use for its new chemical-free cleaning technology. In 2005, Tennant Company had developed an innovative, environmentally friendly cleaning technology that could potentially... View Details
      Keywords: Business Model; Business Startups; Corporate Entrepreneurship; Disruptive Innovation; Organizational Structure; Business Strategy; Value Creation; Consumer Products Industry; Industrial Products Industry
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      Applegate, Lynda M., Toby E. Stuart, and James Weber. "Tennant Company: Innovating Within and Beyond the Core." Harvard Business School Case 810-139, June 2010. (Revised August 2011.)
      • 2010
      • Working Paper

      Trade Policy and Firm Boundaries

      By: Laura Alfaro, Paola Conconi, Harald Fadinger and Andrew F. Newman
      We study how trade policy affects firms' ownership structures. We embed an incomplete contracts model of vertical integration choices into a standard perfectly-competitive international trade framework. Integration decisions are driven by a trade-off between the... View Details
      Keywords: Trade; Policy; Vertical Integration; Business and Government Relations; Boundaries; Ownership; Mathematical Methods
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      Alfaro, Laura, Paola Conconi, Harald Fadinger, and Andrew F. Newman. "Trade Policy and Firm Boundaries." NBER Working Paper Series, No. 16118, June 2010.
      • May 2010
      • Case

      CEIBS: A Global Business School Made in China

      By: John A. Quelch
      In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success.... View Details
      Keywords: Product Positioning; Quality; Business History; Competitive Advantage; Business Education; Global Strategy; Growth and Development Strategy; Education Industry; China
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      Quelch, John A., S. Ramakrishna Velamuri, and Shengjun Liu. "CEIBS: A Global Business School Made in China." Harvard Business School Case 510-088, May 2010.
      • May 2010
      • Supplement

      Tim Westergren of Pandora Radio

      By: Willy C. Shih and Halle Alicia Tecco
      Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
      Keywords: History; Business Model; Customers; Venture Capital; Internet and the Web; Cost Management; Outcome or Result; Customization and Personalization; Growth and Development Strategy; Music Industry
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      Shih, Willy C., and Halle Alicia Tecco. "Tim Westergren of Pandora Radio." Harvard Business School Video Supplement 610-714, May 2010.
      • April 2010
      • Case

      A Giant Among Women

      By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei
      Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details
      Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan
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      Shih, Willy C., Ethan S. Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang, and Yi-Ling Wei. "A Giant Among Women." Harvard Business School Case 610-096, April 2010.
      • April 2010 (Revised September 2011)
      • Case

      Supply Chain Partners: Virginia Mason and Owens & Minor (A) (Abridged)

      By: V.G. Narayanan and Lisa Brem
      Owens & Minor (O&M) performed lean inventory services for Virginia Mason (VM) as its Alpha Vendor, but the outdated industry pricing model created perverse incentives and could not capture O&M's costs. Together, O&M and VM created an activity-based pricing model: Total... View Details
      Keywords: Supply Chain Management; Partners and Partnerships; Activity Based Costing and Management; Business Model; Non-Governmental Organizations; Nonprofit Organizations; Motivation and Incentives; Asset Pricing; Cost Accounting; Fair Value Accounting; Medical Devices and Supplies Industry
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      Narayanan, V.G., and Lisa Brem. "Supply Chain Partners: Virginia Mason and Owens & Minor (A) (Abridged)." Harvard Business School Case 110-063, April 2010. (Revised September 2011.)
      • April 2010
      • Course Overview Note

      Competing through Business Models

      By: Ramon Casadesus-Masanell
      This note was prepared to aid instructors in the EC course “Competing through Business Models” (CTBM). Describes the course objectives; the conceptual framework used in the course; some central principles that emerge from this framework; and the modular structure of... View Details
      Keywords: Curriculum and Courses; Business Model
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      Casadesus-Masanell, Ramon. "Competing through Business Models." Harvard Business School Course Overview Note 710-470, April 2010.​
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