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March 2024
Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States

October 2003 (Revised January 2005)
Case

Microsoft: Launching the Smart Watch

By: John T. Gourville and Christina L. Darwall

Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now... View Details

Keywords: Customer Focus and Relationships; Information Management; Marketing Strategy; Product Launch; Product Positioning; Product Design; Product Development; Performance Effectiveness; Partners and Partnerships; Information Technology Industry

25 Feb 2022
News

Best Business Podcasts 2022: Find Your Success This Year

December 2006 (Revised December 2007)
Case

The Vanderbilt University Endowment (2006)

By: Andre F. Perold and William T. Spitz

As with many modern-day large pools of capital, the Vanderbilt University endowment is significantly invested in alternative assets such as hedge funds, private equity, real estate, and natural resources. The endowment's investment committee chair is attempting to... View Details

Keywords: Higher Education; Asset Management; Financial Management; Financial Strategy; Investment Portfolio; Risk Management

November 2017
Case

BeiGene

By: Willy Shih and Jimmy Zhang

BeiGene was a biopharmaceutical company founded on exploiting a temporal regulatory policy discontinuity. Because of regulatory challenges in China, most innovative new drugs launched there four to six years after their initial U.S. launches. This gave BeiGene a window... View Details

Keywords: Biotechnology; Pharmaceutical Company; Pharmaceuticals; China; Regulatory Environment; Business Strategy; Business Startups; Innovation Strategy; Situation or Environment; Pharmaceutical Industry; China

March 2024
Module Note

Navigating the Future: Managing Financial Forecasts

This module note guides instructors on delivering a course module that focuses on understanding, developing, and using financial forecasts from a chief financial officer’s (CFO) perspective. The cases in the module equip students with an understanding of the techniques... View Details

Keywords: CFO; Forecasting; Corporate Finance; Forecasting and Prediction; Financial Management; Revenue; United States

November 2007
Case

Antegren: A Beacon of Hope

By: Joshua D. Margolis, Thomas J. DeLong and Terence Heymann

The CEO of Biogen Idec faces a set of difficult decisions regarding a promising drug for Multiple Sclerosis that is headed for early approval by the FDA. The first in a series focuses on operational decisions triggered by the drive for early approval. Sparks discussion... View Details

Keywords: Demand and Consumers; Leadership; Ethics; Corporate Social Responsibility and Impact; Decision Choices and Conditions; Crisis Management; Health Testing and Trials; Biotechnology Industry; Pharmaceutical Industry

2012
Working Paper

IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

By: Joachim Henkel, Carliss Y. Baldwin and Willy C. Shih

In this paper we explain how firms seeking to take advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical systems. Specifically, we introduce the concept... View Details

Keywords: Modularity; Value Appropriation; Distributed Innovation; Open Innovation; Strategy; Open Source Distribution; Value; Complexity; Intellectual Property

March 2005 (Revised May 2005)
Case

Noodles & Company (Abridged)

By: Linda A. Cyr

Aaron Kennedy has successfully grown Noodles & Co. from a single global noodle shop to a chain of 58 restaurants spanning six states in seven years. In the face of increasing competition, Kennedy has plans to roll out 240 new stores in the next four years. He must... View Details

Keywords: Competition; Entrepreneurship; Franchise Ownership; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; United States

December 2007 (Revised December 2021)
Case

The South Sea Company (A)

By: David A. Moss, Eugene Kintgen, Agnieszka Rafalska and Kimberly Hagan

In early 1720, the South Sea Company and the Bank of England were cometing for the right to issue new shares and to exchange those shares for government bons that were then in the hands of the public. The British government had already executed two such debt conversion... View Details

Keywords: Borrowing and Debt; Debt Securities; Stock Shares; Financial Strategy; Bids and Bidding; Business and Government Relations; Banking Industry; Financial Services Industry; Great Britain

07 Mar 2023
HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

understanding of the underlying technology that powers these systems, she is ringing the alarm: You have to slow down to ensure that the data that these systems are trained on aren’t inaccurate or biased,” says Neeley, who is senior associate dean of faculty... View Details

Keywords: by Scott Van Voorhis; Technology

8:30 AM – 6:45 PM EST, 01 Dec 2021
Virtual Programming

Leading a Glass-Shattering Organization

In their new book, Glass Half Broken: Shattering the Barriers That Still Hold Women Back at Work, co-authors HBS Gender Initiative Director Colleen Ammerman and Professor Boris Groysberg break apart myths about why gender inequality persists and what can be done about... View Details

June 2016
Case

The Redevelopment of Palazzo Tornabuoni (B)

By: Sid Yog, Arthur I Segel and Ricardo Andrade

On December 16, 2010, Byrne Murphy received a call from his Italian partner at Fingen Group. The recently renovated Palazzo Tornabuoni, an iconic 15th century palace in the heart of Florence, Italy, had been seized by the local police. While Murphy tries to understand... View Details

Keywords: Palazzo Tornabuoni; Private Residence Club; Florence; Italy; Timeshare; Fractional Ownership; Property; Real Estate Industry; Italy; Europe

January 2009
Supplement

Live Nation Faces the Music (B)

By: Stephen P. Bradley, Frank V. Cespedes and Kerry Herman

In 2008, concert producer and promoter Live Nation, faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new... View Details

Keywords: Arts; Transformation; Revenue; Framework; Five Forces Framework; Demand and Consumers; Industry Structures; Relationships; Opportunities; Power and Influence; Business Strategy; Music Industry

August 2015 (Revised May 2017)
Case

TSG Hoffenheim: Football in the Age of Analytics

By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman

In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details

Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry

October 2012 (Revised December 2013)
Case

Urbanizing China

By: Lakshmi Iyer and G.A. Donovan

In 2012, China attained a historic development milestone with more Chinese citizens living in cities than in the countryside. China's rapid urbanization, and the accompanying conversion of agricultural land to non-agricultural uses, raised a number of economic, social,... View Details

Keywords: China; Urbanization; Industrialization; Property Rights; Local Government Finance; Social Protest; Business Environment; Food Security; Safety; Change Management; Food; Urban Development; Social Issues; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China

February 1989 (Revised October 1994)
Case

Asahi Breweries Ltd.

By: Malcolm S. Salter

Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details

Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan

September 2001 (Revised April 2002)
Case

Ocean Carriers

By: Erik Stafford, Angela Chao and Kathleen Luchs

In January 2001, Mary Linn, vice president of finance for Ocean Carriers, a shipping company with offices in New York and Hong Kong, was evaluating a proposed lease of a ship for a three-year period, beginning in early 2003. The customer was eager to finalize the... View Details

Keywords: Cash Flow; Forecasting and Prediction; Cost of Capital; Leasing; Corporate Strategy; Valuation; Shipping Industry; New York (city, NY); Hong Kong

June 2014 (Revised March 2016)
Case

Relating to Peapod

By: Susan Fournier and Jill Avery

Explores the relationships formed between consumers and the Peapod consumer-direct grocery delivery service, as revealed through an ethnographic study of Boston-area Peapod shoppers conducted between the Summer of 1997 and the Fall of 1999. Three representative case... View Details

Keywords: Brands and Branding; Customer Relationship Management; Marketing Strategy; Service Industry; Boston

18 Apr 2011
Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

obvious pointed out to them." The results also provide a concrete strategy for managers in Neeley's Executive Education classes who are struggling with how best to communicate with workers. "This... View Details

Keywords: by Kim Girard

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