Publications

01 Oct 2024
Research & Ideas

How Politics Drives Business Decisions in a Polarized Nation

party offering starkly differing prescriptions for growth, it’s more important than ever to understand how political leanings shape the business, the workplace, and beyond. “Political homogeneity of executive teams in the US has become... View Details

Keywords: by Jay Fitzgerald

February 2009
Case

HP: The Computer is Personal Again

By: Rajiv Lal and Cathy Ross

In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details

Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

displays; and videoconferencing assists on-line shoppers. Retailers need to revisit past technologies periodically to consider whether there are new opportunities to create value for customers. Lesson 9: Use Technology To Tailor View Details

Keywords: by Raymond Burke; Retail

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

something big might happen, even though they think they do. We therefore continue to concentrate on matters irrelevant to Black Swans ("noise"?) and also fail to develop the humility that Silver values. Although Taleb makes recommendations View Details

Keywords: by James Heskett

05 Dec 2005
Research & Ideas

VCs Survey Post-Bubble Opportunities

ago," he said. Sean Dalton (HBS MBA '98), general partner at Highland Capital, said that dire predictions for VC were nothing new. Rather than worrying about the flow of capital into and out of the industry, however, he counseled a... View Details

Keywords: by Julie Hanna; Financial Services

06 Oct 2016
Blog Post

Takeaways from the Peek Women's Colleges Cohort

helped make the entire weekend an incredible experience. This program is not just for people who have already made up their mind about pursuing an MBA – it is really for everyone, even View Details

March 1994 (Revised April 1994)
Case

Eli Lilly and Co.: The Flexible Facility Decision--1993

By: Gary P. Pisano

In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details

Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry

May 2012
Article

To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

Huge amounts of money are spent on TV advertising. In an environment of rising per-viewer rates for advertisers and increased skipping past ads by consumers, it is necessary for advertising managers to understand the determinants of commercial avoidance. In order to... View Details

Keywords: Brands and Branding; Television Entertainment; Advertising; Decisions

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November 2009 (Revised December 2009)
Case

DaChan Food (Asia) in China

By: Ray A. Goldberg and David Lane

DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more... View Details

Keywords: Agribusiness; Food; Leadership Development; Demand and Consumers; Brands and Branding; Competitive Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Food and Beverage Industry; China

08 Jun 2010
First Look

First Look: June 8

Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Featuring case studies of retailing... View Details

Keywords: Martha Lagace

Research Summary

The Evolution of Corporate Structure, Internal Governance, and Leadership

My research documents the evolution of the internal governance of senior management in large US firms over a 20-year period and explores, via multiple methods, the causes and consequences of these changes. My findings suggest that... View Details

13 Apr 2017
News

Hiding Products From Customers May Ultimately Boost Sales

Career Coach

Ian Naccarella

is continuing to work part time. He enjoys helping all students interested in moving into the climate space, particularly those interested in emerging technologies (either as startup founders, joiners, or in VC). He can speak to the recruiting process View Details

09 Sep 2009
First Look

First Look: September 9

liberalism" and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because... View Details

Keywords: Martha Lagace

August 1999 (Revised January 2002)
Case

Brita Products Company, The

By: John A. Deighton

Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details

Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States

March 2018
Teaching Note

Augmedix

By: Frank V. Cespedes

Teaching Note for HBS No. 817-048. Augmedix provides a service that live-streams video of patient appointments to a remote scribe, freeing up significant physician time from electronic medical record data-entry tasks. The venture is confronting decisions in areas such... View Details

Keywords: Entrepreneurship; Sales; Management; Marketing Strategy; Growth and Development Strategy; Technology Adoption; Customers; Segmentation; Health Industry; Technology Industry; United States

Article

Channel Integration, Sales Dispersion, and Inventory Management

By: Santiago Gallino, Antonio Moreno and Ioannis Stamatopoulos

We study the effects of the introduction of cross-channel functionalities on the overall sales dispersion of retailers and the implications of these effects for inventory management. To do that, we analyze data from a leading U.S. retailer who introduced a... View Details

Keywords: Retail Operations; Online Retail; Channel Integration; Sales Dispersion; Long Tail; Empirical Operations; Inventory Management; Omnichannel Retail; Marketing Channels; Integration; Sales; Logistics; Operations; Management; Retail Industry

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