Publications

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September 2020 (Revised July 2022)
Exercise

Artea (B): Including Customer-Level Demographic Data

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

2012
Working Paper

IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

By: Joachim Henkel, Carliss Y. Baldwin and Willy C. Shih

In this paper we explain how firms seeking to take advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical systems. Specifically, we introduce the concept... View Details

Keywords: Modularity; Value Appropriation; Distributed Innovation; Open Innovation; Strategy; Open Source Distribution; Value; Complexity; Intellectual Property

SSRN

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28 Aug 2019
News

Universities Aim to Educate Family Offices on Grooming Next-Gen Leaders

11 Mar 2015
News

Paying more for comparable outcomes in prostate treatment

22 Nov 2022
News

Is There a Method to Musk’s Madness on Twitter?

November 2017
Case

BeiGene

By: Willy Shih and Jimmy Zhang

BeiGene was a biopharmaceutical company founded on exploiting a temporal regulatory policy discontinuity. Because of regulatory challenges in China, most innovative new drugs launched there four to six years after their initial U.S. launches. This gave BeiGene a window... View Details

Keywords: Biotechnology; Pharmaceutical Company; Pharmaceuticals; China; Regulatory Environment; Business Strategy; Business Startups; Innovation Strategy; Situation or Environment; Pharmaceutical Industry; China

February 2002 (Revised February 2006)
Case

Volvo Trucks (A): Penetrating the U.S. Market

By: Michael E. Porter and Orjan Solvell

Volvo Trucks has worked on a global strategy for several decades. Beginning in the mid-1970s, the company decided to enter the largest market for trucks: the United States. Over time, the company has struggled to get a significant share of the U.S. market and at the... View Details

Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Retail Industry; United States; Europe

June 2001 (Revised July 2001)
Case

Boston Lyric Opera

By: Robert S. Kaplan and Dennis Campbell

The Boston Lyric Opera was the fastest growing opera company in North America during the 1990s. Having successfully completed a move to a larger facility in 1999, the board and general director recognize the need to develop a formal strategic planning and governance... View Details

Keywords: Balanced Scorecard; Strategic Planning; Arts; Growth and Development Strategy; Governing and Advisory Boards; Fine Arts Industry; Massachusetts

Web

Business, Government & the International Economy - Faculty & Research

through players you know--like SpaceX and Blue Origin--and many you may not, like Astroscale, founded by a Japanese IT executive who quit his job to start a company to clean up space debris. We also bring to... View Details

December 2014 (Revised April 2018)
Case

Dalian Wanda Group: The AMC Entertainment Acquisition (A)

By: Willy Shih

When Dalian Wanda Group of China announced its plan to acquire the AMC Entertainment theatrical exhibition chain in the United States, many people in the U.S. were mystified. Unlike China where theatrical exhibition was experiencing rapid growth, the U.S. market was... View Details

Keywords: Dalian Wanda Group; AMC Entertainment; Wang Jianlin; Theater Entertainment; Film Entertainment; Acquisition; Mergers and Acquisitions; Foreign Direct Investment; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Business Strategy; Corporate Strategy; Expansion; Motion Pictures and Video Industry; China; United States

September 13, 2023
Article

How the Best Chief Data Officers Create Value

By: Suraj Srinivasan and Robin Seibert

Despite the rapidly increasing prominence of data and analytics functions, the majority of chief data officers (CDOs) fail to value and price the business outcomes created by their data and analytics capabilities. It comes as no surprise then that many CDOs fall behind... View Details

Keywords: Value Creation; Analytics and Data Science; Measurement and Metrics; Leadership

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January 1996 (Revised February 1998)
Case

Japan's Automakers Face Endaka

By: Debora L. Spar

In April 1995, the Japanese yen hit a post-World War II high against the U.S. dollar. The yen's relentless ascent affected firms on both sides of the Pacific, but fell particularly hard on Japan's big four automakers. This case explores how endaka--or"high... View Details

Keywords: Currency Exchange Rate; Competitive Strategy; Trade; Foreign Direct Investment; Macroeconomics; Manufacturing Industry; Auto Industry; Japan

April 2009 (Revised October 2010)
Case

Bob Beall at the Cystic Fibrosis Foundation

By: Robert Steven Kaplan and Sophie Hood

Bob Beall is the Chief Executive Officer of the Cystic Fibrosis Foundation (CFF). CFF is an extremely successful organization, but Beall has to determine how to manage the organization through the financial crisis of 2008-2009. In this situation, donations are likely... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Philanthropy and Charitable Giving; Governing and Advisory Boards; Leadership; Crisis Management; Nonprofit Organizations

April 1991 (Revised April 1993)
Background Note

Strategic Response to Uncertainty

Managers often ignore uncertainty and plan as if the world were certain. Frequently, strategy is formulated based on an extrapolation of current trends into the future, or the best guess scenario of the manager involved. This note discusses four approaches to shaping... View Details

Keywords: Risk and Uncertainty; Risk Management

Teaching Interest

Overview

By: Aiyesha Dey

Financial Reporting and Control
Throughout their careers, business leaders are required to measure and evaluate their organization's economic performance, improve resource allocation and strategy implementation within their organizations, and build accountability... View Details

25 Apr 2016
Book

A Three-Box Solution to Managing Innovation

Keywords: by Michael Blanding

19 Sep 2023
Research & Ideas

What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space

It was a ground-breaking achievement on several levels. Last month India became only the fourth nation to land successfully on the moon and the first to land and deploy a rover in the southern polar region,... View Details

Keywords: by Clea Simon, Harvard Gazette; Aerospace

January 2009
Supplement

Live Nation Faces the Music (B)

By: Stephen P. Bradley, Frank V. Cespedes and Kerry Herman

In 2008, concert producer and promoter Live Nation, faces a decision about its strategy in light of the tumultuous changes in the music industry and the increasing power of the major artists. As the music business once again recreates itself in response to new... View Details

Keywords: Arts; Transformation; Revenue; Framework; Five Forces Framework; Demand and Consumers; Industry Structures; Relationships; Opportunities; Power and Influence; Business Strategy; Music Industry