Publications

13 Aug 2018
Blog Post

Following My Dream: Launching a Venture

HBS professor advised me to begin my project by asking companies to pay smoodi to come to their offices and prepare customized smoothies for the employees. The idea was that if I couldn’t gain money this... View Details

Keywords: Entrepreneurship

September 2016 (Revised April 2020)
Case

Dwyane Wade

By: Anita Elberse and Jennifer Schoppe

In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details

Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Consumer Products Industry; Fashion Industry; Sports Industry; China

September 2000
Case

Intellectual Property Exchange (A), The

By: Lynda M. Applegate and Gavin Clarkson

As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has... View Details

Keywords: Global Strategy; Intellectual Property; Knowledge Management; Brands and Branding; Problems and Challenges; Networks; Internet

05 Jul 2004
What Do You Think?

Work-Life: Is Productivity in the Balance?

the cafeteria plan for medical benefits offered by many organizations. Others favor the more traditional approach of clearly prescribed benefits for everyone with a certain amount of seniority. The debate... View Details

Keywords: by James Heskett

November 1995 (Revised March 2000)
Case

Jurassic Park

By: John A. Quelch

Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details

Keywords: Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry

16 Oct 2015
News

We Say We Want Privacy Online, But Our Actions Say Otherwise

Career Coach

Sarah Sikowitz

has 15+ years' experience in digital media, marketing and advertising, most recently as Principal Analyst for Forrester Research, covering marketing, advertising and innovation firms. Sarah enjoys partnering... View Details

February 2009 (Revised May 2010)
Case

Orange: Read&Go

By: Thomas R. Eisenmann, Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow and Elena Corsi

In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology,... View Details

Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Demand and Consumers; Product Development; Partners and Partnerships; Competition; Publishing Industry; France

March 2020 (Revised April 2020)
Case

CarTrade

By: Rajiv Lal and Shreya Ramachandran

Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer... View Details

Keywords: Online Marketplace; Automobiles; Customer Base; Internet and the Web; Growth and Development Strategy; Business Model; Financing and Loans; E-commerce; Digital Platforms; Digital Marketing; Auto Industry; Retail Industry; India; Mumbai

24 Oct 2024
Research & Ideas

With Millions of Workers Juggling Caregiving, Employers Need to Rethink Support

Millions of Americans, from hourly retail staffers to corporate vice presidents, wrestle with the demands of work while parenting young children, caring for a sick spouse or aging parent—or both. That juggling act is made even tougher by... View Details

Keywords: by Christine Pazzanese, Harvard Gazette

November 2004 (Revised April 2005)
Case

Deutsche Bank: Finding Relative Value Trades

Deutsche Bank's Fixed Income Research Group is looking for yield curve trades to pitch to clients as well as for their proprietary trading desk. The group has data on recent bond trades and a proprietary term structure model, which they can use to develop trading... View Details

Keywords: Bonds; Capital Markets; Investment Banking; Institutional Investing; Banking Industry; Germany

June 1985
Case

Henkel Group: Umbrella Branding and Globalization Decisions

By: Robert J. Dolan

Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization. View Details

Keywords: Brands and Branding; Marketing Strategy; Globalization; Expansion; Consumer Products Industry

November 2007
Case

Antegren: A Beacon of Hope

By: Joshua D. Margolis, Thomas J. DeLong and Terence Heymann

The CEO of Biogen Idec faces a set of difficult decisions regarding a promising drug for Multiple Sclerosis that is headed for early approval by the FDA. The first in a series focuses on operational decisions triggered by the drive for early approval. Sparks discussion... View Details

Keywords: Demand and Consumers; Leadership; Ethics; Corporate Social Responsibility and Impact; Decision Choices and Conditions; Crisis Management; Health Testing and Trials; Biotechnology Industry; Pharmaceutical Industry

May 2021
Article

Stability, Strategy-Proofness, and Cumulative Offer Mechanisms

By: John William Hatfield, Scott Duke Kominers and Alexander Westkamp

We consider the setting of many-to-one matching with contracts, where firms may demand multiple contracts, but each worker desires at most one contract. We introduce three novel conditions—observable substitutability, observable size monotonicity, and... View Details

Keywords: Matching With Contracts; Stability; Strategy-proofness; Substitutability; Size Monotonicity; Cumulative Offer Mechanism; Marketplace Matching; Balance and Stability