Publications

November 2012 (Revised August 2013)
Supplement

Global Unichip Corporation (B)

By: Willy Shih and Chen-Fu Chien

Jim Lai, President of Global Unichip Corporation (GUC), mapped out the changes he saw coming to the global semiconductor industry. The big question was how many system developers would start coming directly to GUC. View Details

01 Mar 2013
News

Leveraging Female Talent

the big ahas was discovering that the drop in performance we observed after stars transitioned from one firm to another was applicable only to people named Boris. Not Barbara. Basically, it's a story of View Details

Keywords: Julia Hanna; Management of Companies and Enterprises; Management of Companies and Enterprises

09 Nov 2015
News

On Screens and in Windows, Lowe’s Gives (and Gives, and Gives) How-To Help

February 2007 (Revised March 2007)
Case

Navigating Turbulent Waters: Glitnir Bank's Communication Challenge during a Macroeconomic Crisis

By: Michael D. Kimbrough, Gregory S. Miller, Vincent Marie Dessain and Ane Damgaard Jensen

Glitnir Bank is an Icelandic company following an aggressive growth strategy that relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on... View Details

Keywords: International Finance; Banks and Banking; Macroeconomics; Communication Strategy; Banking Industry; Iceland

24 Jul 2019
Blog Post

Data-Driven and in Demand

After graduating at the University of Pennsylvania in 2012, Chloe Ho (MBA 2019) began her post-undergrad career in New York working for Morgan Stanley. While there, she served in a strategy and analytics role, working on projects for... View Details

November 2004
Case

IBM's Diversity Strategy: Bridging the Workplace and the Marketplace

By: David A. Thomas and Ayesha Kanji

Explores how IBM incorporated diversity into its business strategy, making the case that workforce diversity is critical to marketing its products and services to its customers. In the early 1990s, Ted Childs, vice-president of Workforce Diversity, proposed to CEO Lou... View Details

Keywords: Information Technology; Diversification; Business Strategy; Integration; Global Strategy; Organizations; Markets; Information Technology Industry; United States

April 1993 (Revised May 1994)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

By: F. Warren McFarlan and Katherine Seger

Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details

Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Information Technology Industry

17 Mar 2016
News

Why Leadership Development Has to Happen on the Job

January 2008 (Revised April 2009)
Case

Kinyuseisaku: Monetary Policy in Japan (A)

By: Laura Alfaro and Akiko Kanno

Toshihiko Fukui, Governor of the Bank of Japan, faced a complex situation in the fall of 2007. An economic recovery had allowed the central bank to abandon its zero interest rate policy, which had been in place for years, and raise rates to 0.5%. The Bank of Japan was... View Details

Keywords: Inflation and Deflation; Money; Central Banking; Interest Rates; Policy; Japan

2009
Other Unpublished Work

Danatbank

By: David Moss, Cole Bolton and Andrew Novo

In the summer of 1931, Germany was struggling with a deepening economic crisis. Production had fallen, unemployment was high, and bank deposits and gold were being withdrawn from the country at a rapid pace, threatening the value of the German mark. The country's third... View Details

Keywords: Financial History; Economy; Financial Crisis; Borrowing and Debt; Banks and Banking; Financing and Loans; Banking Industry; Germany

28 Aug 2014
Op-Ed

Government Can Do More to Unfreeze Small Business Credit

significantly enhance economic growth and job creation at the local, regional, and national levels. In the next post in our series, Mills will look at the emerging industry of online lenders that are leveraging View Details

Keywords: by Karen Mills; Banking

06 Aug 2017
News

How This U.S. Tech Giant Is Backing China’s Tech Ambitions

01 Jun 2003
News

HP's Fiorina Speaks at HBS

Fiorina Photo courtesy of Hewlett-Packard In the 1970s, after graduating from Stanford with a concentration in medieval history and philosophy, something happened to Carly Fiorina on her way to a successful legal career. “I hated law... View Details

Keywords: HP; Hewlitt-Packard; Fiorina; Compaq; Management of Companies and Enterprises; Management of Companies and Enterprises

29 May 2013
Blog Post

“A place to grow personally and professionally.” - Yolanda Anton

evolved towards Project Management, having led international aerospace projects valued at several million dollars where negotiation skills often became more valuable than my technology background. Lately, I worked for Airbus leading a... View Details

Keywords: Technology; Technology

September 2014 (Revised July 2018)
Case

adidas Group: IT Multi-Sourcing

By: Lynda M. Applegate, Martin Wiener, Carol Saunders and Grandon Gill

This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and reduce the risks of its sourcing arrangements, adidas... View Details

Keywords: IT Strategy; Outsourcing; Organizational Structure; Information Technology; Strategy; Sports Industry; Apparel and Accessories Industry; Germany

November 1997
Case

Microsoft Goes Online: MSN 1996

By: David B. Yoffie

Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World... View Details

Keywords: Cost Management; Growth and Development; Market Entry and Exit; Strategy; Competitive Advantage; Web; Information Technology Industry