Publications

Web

Courses - Entrepreneurship

estate developers to inventors. TEM will give students the opportunity to hone their skills in identifying and testing business opportunities, decomposing complex business problems, determining what decisions the responsible business... View Details

June 2013 (Revised November 2022)
Exercise

Competition Simulator Exercise

By: Eric J. Van den Steen

In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the nine simulator exercises let students explore horizontal differentiation with and... View Details

Keywords: Competition; Economics; Game Theory; Competitive Strategy; Learning; Mathematical Methods; Analysis

May 2017 (Revised March 2018)
Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details

March 2010 (Revised September 2010)
Case

TeamLease: Putting India to Work (Il) Legally

By: Tarun Khanna and Anjali Raina

This case focuses on the growth dilemmas facing Manish Sabharwal, co-founder, TeamLease Services Pvt. Ltd. TeamLease is a human resource outsourcing and temp staffing company located in India, which has grown rapidly from 2002 to 2009. Set in the context of the highly... View Details

Keywords: Entrepreneurship; Employment; Human Capital; Lawfulness; Leadership; Growth and Development Strategy; Demand and Consumers; Power and Influence; Employment Industry; India

03 Sep 2012
News

How to Become the Strategist Your Company Needs

04 Sep 2012
News

A New Look at U.S. Economic Competitiveness

17 Oct 2007
Research & Ideas

Why Global Brands Work

distractions including Jaguar, Land Rover, and Volvo will be sold off; they're now meaningless. U.S.-based models like Mercury will be discontinued. Can Ford recover? The answer lies in whether the common vehicle platforms developed for... View Details

Keywords: by John A. Quelch; Auto

02 Jun 2021
News

Four Tips To Help Create A Culture Of Authentic Appreciation At Work

Shirley Huang

Shirley Huang is a doctoral student at the Technology & Operations Management Unit at Harvard Business School. Her research interests include data-driven decision making and human AI collaboration. Shirley graduated from Cornell University with a dual... View Details

May 2009
Article

Authority versus Persuasion

By: Eric J. Van den Steen

This paper studies a manager's trade-off between using persuasion and using interpersonal authority to get an employee to 'do the right thing' from the manager's perspective (when the manager and employee disagree on the right course of action). It... View Details

Keywords: Employee Relationship Management; Managerial Roles; Projects; Motivation and Incentives; Power and Influence

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December 1997 (Revised February 2002)
Case

Franco Bernabe at ENI (A)

By: Linda A. Hill, Jennifer Suesse and Mara Willard

Describes Franco Bernabe's ascent to leadership at ENI, Italy's national oil and gas company. Illustrates Bernabe's early career experiences in academia, as the chief economist at Fiat. Then describes his arrival at ENI during the early 1980s, where he became first the... View Details

Keywords: Leadership Style; Personal Development and Career; Management Teams; Management Style; Strategic Planning; Crisis Management; Privatization; Italy

July 2003 (Revised August 2003)
Case

Lamoiyan Corporation of the Philippines: Challenging Multinational Giants

A local Philippine toothpaste manufacturer, Lamoiyan Corp., faces the challenge of staying competitive against entrenched multinational giants. The company has managed to capture, at its peak, 20% of the Philippine toothpaste market and has become the number three... View Details

Keywords: Multinational Firms and Management; Competitive Strategy; Emerging Markets; Entrepreneurship; Consumer Products Industry; Philippines

January 1985 (Revised November 1985)
Background Note

Note on the Microcomputer Software Industry--January 1982

By: William A. Sahlman

Contains a history of the microcomputer software industry from the mid-1970s through early 1982. During that period growth was explosive. Many new companies were formed. However, the eventual structure of the industry was not yet clear. No truly dominant firms had... View Details

Keywords: Industry Growth; Business Strategy; Software; Computer Industry

Web

Research Areas - Doctoral

potential application management principles and best practices from other industries can be applied; how the process of innovation can be improved; how principles of strategy View Details

March 2004 (Revised March 2005)
Background Note

Note on Why Leaders Lose Their Way

By: William W. George

In the seemingly never-ending revelations of corporate scandals that have been exposed since the fall of Enron, the media, politicians, and the general public have taken to characterizing such leaders as "bad people," even to the point of considering them evil. The... View Details

Keywords: Leadership; Problems and Challenges; Behavior

July 2003 (Revised October 2018)
Case

Starbucks: Delivering Customer Service

By: Youngme Moon and John Quelch

Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would... View Details

Keywords: Customer Focus and Relationships; Customer Satisfaction; Profit; Recruitment; Marketing Strategy; Service Operations; Performance Improvement; Planning; Food and Beverage Industry