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  • All HBS Web  (15,060)
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  • All HBS Web  (15,060)
    • People  (41)
    • News  (3,699)
    • Research  (9,079)
    • Events  (125)
    • Multimedia  (246)
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  • Forthcoming
  • Article

An AI Method to Score Celebrity Visual Potential from Human Faces

By: Flora Feng, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan and Cait Lamberton
It has long been a mantra of marketing practice that, particularly in low-involvement situations, spokespeople should be physically attractive. This paper suggests there is a higher probability of gaining fame and influence (i.e., celebrity potential) than is captured... View Details
Keywords: Personal Characteristics; AI and Machine Learning; Forecasting and Prediction; Marketing
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Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton. "An AI Method to Score Celebrity Visual Potential from Human Faces." Journal of Marketing Research (JMR) (forthcoming). (Pre-published online February 12, 2025.)
  • 2013
  • Working Paper

Separating Homophily and Peer Influence with Latent Space

By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of... View Details
Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media
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Davin, Joseph P., Sunil Gupta, and Mikolaj Jan Piskorski. "Separating Homophily and Peer Influence with Latent Space." Harvard Business School Working Paper, No. 14-053, January 2014.
  • 06 Mar 2013
  • What Do You Think?

Who Should Manage Our Work Time?

individuals routinely measure and manage their time" by providing high-quality administrative support for the effort. How do we account for the renewed interest in these ideas? Is it a cyclical interest? Is it the result of new... View Details
Keywords: by James Heskett
  • 30 Jun 2022
  • News

If You’re Using Pricing Automation to Rival Competitors, Speed Isn’t the Only Thing You Should Focus On

  • May 1993 (Revised January 1994)
  • Case

Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant

By: Robert H. Hayes
Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the... View Details
Keywords: Decision Choices and Conditions; Production; Cross-Cultural and Cross-Border Issues; Emerging Markets; Problems and Challenges; Industrial Products Industry; Mexico; Alabama
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Hayes, Robert H. Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant. Harvard Business School Case 693-121, May 1993. (Revised January 1994.)
  • August 2008
  • Supplement

Microsoft's Unlimited Potential (B)

By: V. Kasturi Rangan and Marie Madelene Bell
This short (B) case provides an update of how Microsoft organized its unlimited potential initiative. View Details
Keywords: Mission and Purpose; Business or Company Management; Information Technology Industry
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Rangan, V. Kasturi, and Marie Madelene Bell. "Microsoft's Unlimited Potential (B)." Harvard Business School Supplement 509-009, August 2008.
  • June 2023
  • Article

How New Ideas Diffuse in Science

By: Mengjie Cheng, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith and Daniel A. McFarland
What conditions help new ideas spread? Can knowledge entrepreneurs’ position and develop new ideas in ways that help them take off? Most innovation research focuses on products and their reference. That focus ignores the ideas themselves and the broader ideational... View Details
Keywords: Innovation Adoption; Natural Language Processing; Knowledge; Science; Innovation and Invention; Knowledge Sharing; Analytics and Data Science
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Cheng, Mengjie, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith, and Daniel A. McFarland. "How New Ideas Diffuse in Science." American Sociological Review 88, no. 3 (June 2023): 522–561.
  • May 2020 (Revised December 2022)
  • Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Technology Industry; Technology Industry; Technology Industry; North and Central America; United States; Massachusetts; Cambridge
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Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised December 2022.)
  • 11 May 2018
  • News

Nigerian Tech Startup has Local—and Global—Impact

Photo via CBS News Photo via CBS News A recent CBS news story on Nigerian tech startup Andela—a software development firm—includes an interview with Seni Sulyman (MBA 2014), Andela’s president of global operations. Reflecting on his View Details
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

of all organizational units. Download working paper: http://www.hbs.edu/research/pdf/07-030.pdf Future Lock-in: Or, I'll Agree to do the Right Thing Next Week Authors:Todd Rogers and Max H. Bazerman Abstract When making decisions a person... View Details
Keywords: Sean Silverthorne
  • October 2001
  • Case

Meg Whitman and eBay Germany

By: Linda A. Hill and Maria Farkas
After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to... View Details
Keywords: Acquisition; Integration; Digital Platforms; Internet and the Web; Globalized Markets and Industries; Germany
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Hill, Linda A., and Maria Farkas. "Meg Whitman and eBay Germany." Harvard Business School Case 402-006, October 2001.
  • June 2012 (Revised March 2014)
  • Case

I Paid a Bribe (Dot) Com

By: Karthik Ramanna and Rachna Tahilyani
Anti-corruption web platform "ipaidabribe.com" leverages the transparency and anonymity of the Internet to encourage private citizens in India who have been the victims of corruption to self-report details of bribes paid, including the bribe amount, the name of the... View Details
Keywords: Crime and Corruption; Internet and the Web; Ethics; Service Industry; India
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Ramanna, Karthik, and Rachna Tahilyani. "I Paid a Bribe (Dot) Com ." Harvard Business School Case 112-078, June 2012. (Revised March 2014.)
  • March 2005
  • Background Note

Home Video Games: Generation Seven

By: Elie Ofek
Discusses the issues facing firms in the seventh generation of home video game platforms. In particular, Sony and Microsoft plan to launch new game consoles in the 2005 to 2006 time frame. Each firm seems to be following a different strategy. Microsoft wants to launch... View Details
Keywords: Marketing Strategy; Competitive Strategy; Technological Innovation; Information Infrastructure; Applications and Software; Information Technology Industry; Information Technology Industry
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Ofek, Elie. "Home Video Games: Generation Seven." Harvard Business School Background Note 505-072, March 2005.
  • 09 Sep 2016
  • News

Airbnb Adopts Rules to Fight Discrimination by Its Hosts

  • 01 Apr 2001
  • News

Beyond the Rim: New Paths to Success in Asia

Voice of Experience A lot of people think that dot-coms in Asia are just taking U.S. technology and replicating the same business models. That may have been a valid criticism... View Details
Keywords: Alejandro Reyes and Deborah Blagg; David Lane; Educational Services
  • 06 Nov 2013
  • What Do You Think?

Is Top-Down Resource Allocation on the Rise?

levels—these days. Why? Is it because large organizations are perceived as lacking agility, unable or unwilling to generate the impetus for development and exploitation of disruptive technologies? Is it because a new generation View Details
Keywords: by James Heskett
  • 10 Jul 2014
  • News

"Companies are Throwing Money at Social Media"

  • March 1997
  • Article

Transactions Costs and Capital Structure Choice: Evidence from Financially Distressed Firms

By: S. C. Gilson
This study provides evidence that transactions costs discourage debt reductions by financially distressed firms when they restructure their debt out of court. As a result, these firms remain highly leveraged and one-in-three subsequently experience financial distress.... View Details
Keywords: Cost; Capital Structure; Decision Choices and Conditions; Information; Finance; Business Ventures
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Gilson, S. C. "Transactions Costs and Capital Structure Choice: Evidence from Financially Distressed Firms." Journal of Finance 52, no. 1 (March 1997): 161–196. (Abstracted in Contemporary Finance Digest 1 (autumn 1997))
  • September 2017
  • Teaching Note

The Productivity Decline: Demographics, Robots, or Globalization?

By: Laura Alfaro and Hayley Pallan
In the early 21st century, there was a noticeable trend of declining productivity growth. Despite the persistent decline in productivity growth, a consensus on its explanation had not been reached. Some of the debate focused on the technicalities of productivity... View Details
Keywords: Performance Productivity; Measurement and Metrics; Technological Innovation; Economic Slowdown and Stagnation; Globalization; Business and Government Relations
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Alfaro, Laura, and Hayley Pallan. "The Productivity Decline: Demographics, Robots, or Globalization?" Harvard Business School Teaching Note 718-014, September 2017.
  • 14 Aug 2019
  • Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

and the orchestrator. How Big Companies Can Outrun Disruption Large companies can be easy targets for disruption, but there are steps that can keep them ahead of the innovation curve. Rule 1: Don't emulate startup cultures. What’s Really... View Details
Keywords: by Sean Silverthorne
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