Publications

May 1992
Article

Coordination in Split-Award Auctions

By: James J. Anton and Dennis Yao

We analyze split award procurement auctions in which a buyer divides full production between two suppliers or awards all production to a single supplier, and suppliers have private cost information. An intriguing feature of split awards is that the equilibrium bids are... View Details

Keywords: Supply Chain Management; Balance and Stability; Cost; Auctions; Bids and Bidding; Production; Five Forces Framework; Supply and Industry; Situation or Environment; Information; Manufacturing Industry

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January 1996
Case

Managing Xerox's Multinational Development Center (Abridged)

Describes a manager's role in developing a staff group responsible for enhancing the efficiency of Xerox's worldwide logistics and inventory management systems. Illustrates a range of management strategies for upward and lateral influence in a complex organizational... View Details

Keywords: Multinational Firms and Management; Personal Development and Career; Consumer Products Industry; Consumer Products Industry

31 Jan 2012
First Look

First Look: Jan. 31

http://www.hbs.edu/research/facpubs/workingpapers/papers0910.html#wp10-070 When the Name Is the Game Authors:Marco Bertini, John Gourville, and Elie Ofek Publication:Business Strategy Review 22, no. 3 (2011) Abstract In Romeo View Details

Keywords: Sean Silverthorne & Carmen Nobel

July 2008 (Revised January 2013)
Teaching Note

eHarmony (TN)

By: Mikolaj Jan Piskorski and Hanna Halaburda

Teaching Note for eHarmony [709424]. View Details

Keywords: Business Model; Strategy; Valuation; Industry Structures; Competitive Advantage; Web Services Industry

August 1988 (Revised November 1989)
Case

Reebok International Ltd.

By: John A. Quelch

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Advertising Industry; Advertising Industry

October 2006 (Revised October 2007)
Case

Google Advertising

By: Youngme E. Moon and David Chen

In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details

Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States

February 2021 (Revised May 2021)
Case

SafeGraph: Selling Data as a Service

By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover

Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on... View Details

Keywords: Data As A Service; Monetization; Pricing; Business Startups; Analytics and Data Science; Consumer Behavior; Analysis; Business Model; Health Pandemics; Information Industry; United States

November 1999 (Revised November 1999)
Case

Goodyear: The Aquatred Launch (Condensed)

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories. View Details

Keywords: Conflict Management; Product Launch; Auto Industry; Auto Industry

27 Oct 2017
News

The Best Business Advice I’ve Ever Received

faith, and you will make it. And it worked. Bob Murphy, class of 1957. I had my first and second year interrupted by three years in the military, where I served in the US Navy.... View Details

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

"Something hits as a success and dominates the market," Deighton comments. "It's similar to what has happened in other industries such as movies, television, and... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

June 1991 (Revised April 1993)
Case

Acer, Inc.

By: Robert H. Hayes

Acer is undergoing two major transitions at the time of this case: from a small, entrepreneurially-run company to a large professionally-run one; and from a largely domestic company to a multinational one. After a decade of phenomenal growth, it is now facing a major... View Details

Keywords: Transition; Motivation and Incentives; Multinational Firms and Management; Business Growth and Maturation; Employees; Resignation and Termination; Cross-Cultural and Cross-Border Issues; Diversity; Computer Industry; Taiwan

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01 Oct 1998
News

Playing to Win

Seldom, if ever, has global competition been so glamorous, or so passionately beheld. At soccer's World Cup in France this summer, hundreds of thousands of spectators and a cumulative TV audience of 37... View Details

Keywords: Garry Emmons

March 2003 (Revised July 2004)
Case

Sustainable Development at Shell (A)

Describes the complex and challenging process by which social and environmental concerns are integrated into the existing strategy of a large, multinational firm. Details the circumstances leading up to a large-scale effort to transform Shell's strategy to take into... View Details

Keywords: Multinational Firms and Management; Corporate Strategy; Environmental Sustainability; Growth and Development Strategy; Energy Industry

January 1988 (Revised February 1991)
Case

Intercon Japan

Describes the many international sourcing initiatives in a multinational connector manufacturing company from the standpoint of an independent and very successful subsidiary in Japan. Students can explore the conflicts inherent in the situation and thus the more... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Supply Chain Management; Manufacturing Industry; Japan

July 2001 (Revised February 2004)
Case

Gerdau (A)

By: Joseph L. Bower, Luiz Felipe Monteiro and Sonja Ellingson Hout

Gerdau Group is a family-controlled Brazilian manufacturer and distributor of long steel products. Describes the evolution of the company's strategy, organization, and smart management, making it the No. 2 steel producer in Brazil. The company must decide whether to... View Details

Keywords: Mergers and Acquisitions; Family Business; Decision Choices and Conditions; Developing Countries and Economies; Globalization; Competitive Strategy; Steel Industry; Steel Industry; Brazil; United States

02 Mar 2017
What Do You Think?

Is China About to Overtake the US for World Trade Leadership?

SUMMING UP: Does It Matter If China Assumes Global Trade Leadership? There are a variety of reasons why China is not a threat to the global trade leadership of the United States. They include demographic... View Details

Keywords: by James Heskett

October 1991 (Revised November 1993)
Case

Philips' Compact Disc Introduction (A)

Asks that students adopt the perspective of Philips in 1979, after technical development of the CD was complete, but three years before it was introduced commercially. At that time, Philips' management had to decide whether to attempt to establish a CD standard through... View Details

Keywords: Technological Innovation; Market Entry and Exit; Product Launch; Standards; Product Development; Technology Industry