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  • All HBS Web  (1,494)
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Show Results For

  • All HBS Web  (1,494)
    • People  (10)
    • News  (412)
    • Research  (852)
    • Events  (6)
    • Multimedia  (15)
  • Faculty Publications  (482)
← Page 45 of 1,494 Results →
  • Editorial

Zeroing Out on zero-COVID

By: William C. Kirby
China’s culture reveres science, yet operates under a government that often defines what “science” is and is not. China’s “zero-COVID” policy has created a bifurcated scientific community that threatens international collaboration in science and technology. A... View Details
Keywords: COVID; Scientific Community; World Health Organization; Pseudoscience; Governance; Government and Politics; Health; Research and Development; Social Media; China
Citation
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Kirby, William C. "Zeroing Out on zero-COVID." Science 376, no. 6597 (June 2, 2022): 1026.
  • August 2018
  • Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Teaching Note 819-027, August 2018.
  • Fast Answer

Research Tools

the web. Researchers can save and store their visualizations under a personal profile, share them via social media or embed them on a site or blog.  View Details
  • 01 Mar 2004
  • News

He Loves New York

New York magazine lacks in profit and prospects, it makes up for in the social cachet it can bestow on the owner in the media and cultural capital of the United States,” opined the New York Times (December... View Details
  • June 2015 (Revised October 2016)
  • Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg
Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States
Citation
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Avery, Jill, and Jim Rosenberg. "Denver Museum of Nature & Science." Harvard Business School Case 315-081, June 2015. (Revised October 2016.)
  • 19 Aug 2016
  • News

Using Technology to Help Reclaim Lives from Addiction

“Lionrock is my revenge against addiction,” says Peter Loeb (MBA 1991), cofounder and chief executive of Lionrock Recovery, the largest online addiction recovery program in the US and Canada. “This venture is part of my healing.” A seasoned business innovator with... View Details
  • Web

2. Integrity & Standards of Conduct | MBA

2. Integrity & Standards of Conduct 2.1 Academic Standards of Conduct 2.1.1 Citing Sources & Plagiarism 2.1.2 Using ChatGPT & Artificial Intelligence (AI) Tools 2.1.3 Classroom Recording, Photography & Social View Details
  • 25 Aug 2022
  • News

On Purpose

Illustration by Nhung Lê Illustration by Nhung Lê When Jenny Cohen (MBA 1997), a longtime Disney exec, made the leap to executive VP of corporate social responsibility in early 2021, her first task was an especially existential one: “I... View Details
Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Sep 2010
  • News

Webinars Offer Career Advice

Looking for sound advice on how to use social media for career advancement, or how to get on a corporate board? These are two of nine topics covered by the fall lineup of a yearlong Webinar series presented... View Details
  • 05 Aug 2015
  • News

Mobilizing the Public to Fight Bribery

“You meet people from very different backgrounds. It actually does broaden your horizon and gives you free time to think about all the interactions you’re having, all the ideas.” During his first year at HBS, Motte-Munoz noticed articles in the View Details
Keywords: Constantine von Hoffman; Executive, Legislative, and Other General Government Support; Government
  • 10 Aug 2015
  • News

Giving Kids Tech Tools to Make an Impact

digital media leaders and experts. “It’s about inspiring youth to see themselves as makers instead of as users, and to create with technology to make a positive impact,” she says. A serial entrepreneur who most recently founded ROKO Labs,... View Details
  • Web

Online Digital Marketing Strategy Course | HBS Online

acquire and retain customers through paid, owned, and earned media Gain frameworks and tools you can apply to your organization’s digital marketing strategy Develop approaches for attribution, budget allocation, and calculating customer... View Details
  • 25 Apr 2014
  • News

Taking up the issue of climate change

vice chair. He and his wife also cofounded the Environmental Media Association, which encourages environmental awareness in the entertainment industry. "We believe that the overwhelming environmental issue facing the world right now is... View Details

    Christopher J. Perry

    city, popular for its editorial nature and active coverage of community news. Perry also used the paper as a vehicle for social change, using his influence to push for better services in the community. By 1930, the paper had boasted a... View Details
    Keywords: Publishing & Print Media
    • March 2025 (Revised April 2025)
    • Case

    Dominion Voting Systems v. Fox News

    By: Vincent Pons, Jesse M. Shapiro, Bharat Anand and Susan Pinckney
    The case examines the Dominion Voting Systems and Fox News defamation settlement based upon statements made on air in the aftermath of the 2020 presidential election. View Details
    Keywords: (General) Management; Business Earnings; Financial Statements; Change Management; Disruption; Volatility; Transition; Crime and Corruption; Cost vs Benefits; Decision Making; Decision Choices and Conditions; Decisions; Demographics; Ethics; Values and Beliefs; Corporate Finance; Cost; Governance; Governance Compliance; Governance Controls; Policy; Political Elections; Business History; Information; Law; Legal Liability; Laws and Statutes; Management; Marketing; Advertising; Media; Performance; Problems and Challenges; Society; Public Opinion; Social Issues; Media and Broadcasting Industry; United States
    Citation
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    Pons, Vincent, Jesse M. Shapiro, Bharat Anand, and Susan Pinckney. "Dominion Voting Systems v. Fox News." Harvard Business School Case 725-029, March 2025. (Revised April 2025.)
    • June 2023
    • Case

    ByteDance: TikTok and the Trials of Going Viral in 2023

    By: William C. Kirby, Noah B. Truwit and John P. McHugh
    In March 2023, Chew, with an army of well-paid U.S. lobbyists and TikTok creators, descended on Washington. In his testimony, he planned to highlight the 150 million daily active American users on TikTok and how the platform had benefitted small business owners and... View Details
    Keywords: Social Media; International Relations; Government Legislation; China; United States
    Citation
    Educators
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    Kirby, William C., Noah B. Truwit, and John P. McHugh. "ByteDance: TikTok and the Trials of Going Viral in 2023." Harvard Business School Case 323-120, June 2023.
    • 02 Jun 2015
    • News

    Pointing the Way to a Better World

    multiple proven approaches—through charities, social enterprises, philanthropy, and public policy, and perhaps most critically, the efforts of individuals. “I think Half the Sky and A Path Appears have both had quite an impact,” she says.... View Details
    Keywords: Margie Kelley
    • 27 May 2014
    • First Look

    First Look: May 27

      Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of View Details
    Keywords: Sean Silverthorne
    • 31 Mar 2022
    • News

    A Community Hunger Solution with Global Ambitions

    occur often enough to reach as many mouths as possible. He designed the organization like a startup, built to scale, with chapters of “Robins” around the world who team up with restaurants and other organizations in their local cities and communities. Marketing is... View Details
    • 01 Mar 2012
    • News

    Philippines Outreach

    Bradley: A “civilized man,” making an impact in Washington and beyond. The owner and chairman of the Atlantic Media Company, publisher of the Atlantic magazine and the National Journal, David Bradley (MBA 1977) has been called “ ‘the most... View Details
    Keywords: Publishing Industries (except Internet); Information; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
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