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  • All HBS Web  (4,394)
    • People  (15)
    • News  (1,252)
    • Research  (2,564)
    • Events  (16)
    • Multimedia  (10)
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Show Results For

  • All HBS Web  (4,394)
    • People  (15)
    • News  (1,252)
    • Research  (2,564)
    • Events  (16)
    • Multimedia  (10)
  • Faculty Publications  (969)
← Page 45 of 4,394 Results →
  • 13 Sep 2017
  • Blog Post

Why We Recruit: Gorton's Seafoods

been recruiting at Harvard Business School and what roles do you hire for?Gorton's has been recruiting for our marketing area at HBS since the late 1980's. The role we recruit for is called Associate View Details
Keywords: Consumer Products / Retail
  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
  • Web

Academic Units - Faculty & Research

Academic Units Accounting and Management Business, Government and the International Economy Entrepreneurial Management Finance General Management Marketing Negotiation, Organizations & Markets Organizational... View Details
  • 12 Nov 2001
  • Research & Ideas

Facing the New World Order

competitiveness. We also include a number of special chapters focusing, among other things, on environmental regulations and competitiveness, a paper that was authored by Professor Porter and Professor Daniel Esty on innovation and also on labor View Details
Keywords: by Staff
  • 21 Aug 2023
  • Book

You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance

People will pigeonhole you. “The longer you equate your identity with your occupation, the more that’s how the market will see you as well,” she says. This is important for managers, too, who might get into hiring ruts and have a myopic... View Details
Keywords: by Kara Baskin
  • 06 Jun 2007
  • Research & Ideas

Behavioral Finance—Benefiting from Irrational Investors

How "sleepy" or "awake" are you when it comes to your stock portfolio? If you're like most people, you probably don't spend a great deal of time monitoring your investments. So when another company uses stock to... View Details
Keywords: by Julia Hanna
  • 02 Dec 2014
  • News

Did 2014 Mark The End Of Black Friday?

  • 12 Nov 2015
  • Blog Post

3 Facts About HBS Discussion Groups

Reading cases is an integral part of the HBS experience. The case method was pioneered at HBS, and 80% of the cases published each year are written by HBS faculty members. By the time students complete their two years here, they will have... View Details
  • September 1997
  • Case

Bayer AG (B)

By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details
Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany
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Quelch, John A., and Robin Root. "Bayer AG (B)." Harvard Business School Case 598-032, September 1997.
  • Web

Faculty & Advisors | MBA

Technology Chris leads MPM Capital’s public market investing as portfolio manager for BioImpact Equities (formerly known as Burrage Capital) and the Oncology Impact Funds. Previously, Chris was a health care analyst at Fidelity... View Details
  • 2008
  • Working Paper

Unraveling Yields Inefficient Matchings: Evidence from Post-season College Football Bowls

By: Guillaume R. Frechette, Alvin E. Roth and M. Utku Unver
Many markets have "unraveled" and experienced inefficient, early, dispersed transactions, and subsequently developed institutions to delay transaction timing. However, it has previously proved difficult to measure and identify the resulting efficiency gains. Prior to... View Details
Keywords: Games, Gaming, and Gambling; Television Entertainment; Market Timing; Market Transactions; Marketplace Matching; Sports Industry
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Frechette, Guillaume R., Alvin E. Roth, and M. Utku Unver. "Unraveling Yields Inefficient Matchings: Evidence from Post-season College Football Bowls." Harvard Business School Working Paper, No. 09-010, July 2008.
  • 20 Mar 2012
  • First Look

First Look: March 20

either system can lead to the subversion of expected relationships in the other. This book rejects the simple equation of capitalism with markets or with trade, in favor of a three-level system that embraces factor View Details
Keywords: Sean Silverthorne
  • September 2010 (Revised December 2010)
  • Case

Santander Consumer Finance

By: J. Gunnar Trumbull, Elena Corsi and Andrew Barron
A Spanish company has to decide if they should expand into the fragmented European consumer finance market and has to make important organizational strategy decisions in the midst of the world economic downturn that followed the 2007 U.S. credit crunch. Since 2002, the... View Details
Keywords: Borrowing and Debt; Financial Markets; International Finance; Personal Finance; Consolidation; Corporate Strategy; Expansion; Financial Services Industry; European Union; Spain
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Trumbull, J. Gunnar, Elena Corsi, and Andrew Barron. "Santander Consumer Finance." Harvard Business School Case 711-015, September 2010. (Revised December 2010.)
  • 05 Apr 2004
  • What Do You Think?

Should We Brace Ourselves for Another Era of M&A Value Destruction?

enterprise market values as well as greater disparities between them suggests that an upturn in mergers and acquisitions can't be far behind. Unfortunately, if research is any guide, the operative question is whether more or less value... View Details
Keywords: by James Heskett
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

can be a competitor, but it can also be a collaborator” If anything, says Harvard Business School marketing professor Thales S. Teixeira, that number understates the prevalence of media multitasking. "That 40 percent figure is... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 11 Dec 2015
  • News

Analytics in Online Flash Sales: Demand Forecasting and Price Optimization

  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • Research Summary

Financing Payouts

Despite the obvious interest in payout policy, no paper to date has systematically analyzed how payouts are funded, perhaps because the answer might have appeared just too obvious: payouts are funded with free cash flow — at least over long enough time periods.... View Details
  • July 2020
  • Article

Exploring the Effect of Environmental Orientation on Financial Decisions of Businesses at the Bottom of the Pyramid: Evidence from the Microlending Context

By: Anton Shevchenko, Xiaodan Pan and Goran Calic
Existing research has accumulated substantial evidence on the effect that an environmental orientation has on businesses' economic performance. Yet this research does not cover small businesses from bottom‐of‐the‐pyramid (BOP) markets. In fact, despite increasing... View Details
Keywords: Micro-lending; Environmental Sustainability; Financing and Loans; Corporate Social Responsibility and Impact; Small Business
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Shevchenko, Anton, Xiaodan Pan, and Goran Calic. "Exploring the Effect of Environmental Orientation on Financial Decisions of Businesses at the Bottom of the Pyramid: Evidence from the Microlending Context." Business Strategy and the Environment 29, no. 5 (July 2020): 1876–1886.
  • January 1999 (Revised November 1999)
  • Case

Metapath Software: September 1997

By: G. Felda Hardymon and Bill Wasik
In September 1997, John Hansen called together his board to debate an interesting choice that his company had to make. Hansen--the CEO of Metapath Software, a provider of software and services to wireless carriers--had two offers to describe. The first was an offer to... View Details
Keywords: Private Ownership; Mergers and Acquisitions; Private Equity; Decision Choices and Conditions; Governing and Advisory Boards; Management Teams; Stocks; Public Ownership; Negotiation Deal; Telecommunications Industry; Information Technology Industry
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Hardymon, G. Felda, and Bill Wasik. "Metapath Software: September 1997." Harvard Business School Case 899-160, January 1999. (Revised November 1999.)
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