Publications

July 2020 (Revised May 2021)
Case

Oxygen Esports

By: John R. Wells and Benjamin Weinstock

On May 4, 2020, a press release from Boston, Massachusetts, announced the launch of Oxygen Esports (Oxygen), a new organization that hoped to dominate the rising esports scene in New England. Oxygen was created from a merger between Helix eSports (Helix), an owner and... View Details

Keywords: Esports; Sports; Online Technology; Games, Gaming, and Gambling; Entrepreneurship; Strategy

25 Feb 2020
News

Gotta Dance

harnesses Goldberg’s creative talents as a Broadway performer and Horowitz’s business savvy to produce videos that entertain even as they deliver a (subtle) marketing message. A mini-musical for the dating website Match, for example,... View Details

Keywords: Julia Hanna

01 Jun 2004
News

Roll the Credits

the ratings system, to challenge government boards that censored Hollywood content” (USA Today, March 24, 2004). In those days, the movies were the country’s undisputed entertainment choice; today, by contrast, there is an “onslaught of... View Details

February 1999 (Revised August 2004)
Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit

Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details

Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

finally, there are more sources of information and entertainment than ever before. For millions of younger people, the Web is much more appealing than television. It's important to remember, however, that we can't judge NBC solely on the... View Details

Keywords: Re: Stephen A. Greyser; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

October 2003
Article

Relative versus Absolute Speed of Adjustment in Strategic Environments: Responder Behavior in Ultimatum Games

By: David J. Cooper, Nick Feltovich, Alvin E. Roth and Rami Zwick

Keywords: Strategy; Behavior; Games, Gaming, and Gambling

Portrait Project

Gary Binford

my infectious laughter and emotive vocal music as an entertainer and a recorded music executive. Even when I become world-renowned and my voice resounds, not only on the world stage but also on life's stage, I would like people to... View Details

October 2006 (Revised August 2007)
Case

Warner Music Group

TH Lee, a leading private equity firm, needs to decide whether to commit to the acquisition of AOL Time Warner's music group, and whether to commit the entire amount needed, $1.4 billion. The music industry has suffered greatly in recent years, largely as a result of... View Details

Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Music Entertainment; Private Equity; Investment; Music Industry

October 1990 (Revised March 1993)
Background Note

Note on Cable Television Regulation

By: Willis M. Emmons III

Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details

Keywords: Information Technology; Demand and Consumers; Government Legislation; Business Growth and Maturation; Monopoly; Television Entertainment; Telecommunications Industry; Media and Broadcasting Industry

19 Jul 2007
Research & Ideas

Podcast: Rupert Murdoch and the Wall Street Journal

done extensive research in the media and entertainment fields. In this podcast, Anand examines not only the proposed Dow Jones deal but also the state of the newspaper industry in general. To listen to this interview with professor Bharat... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

Portrait Project

Laurent Chenot

companies or their lives. I want to write creative fiction that entertain people but also make them think. I want to raise my kids for whoever they are and not for what I want them to be. I want to be a true support for my partner,... View Details

01 Jun 2002
News

News in the News Biz

compete to ask questions of the same celebrity, politician, or entertainer is economic nonsense. Quality is not enhanced by these huge numbers of journalists assembled to hear and disseminate similar news.” View Details

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

companies strengthening themselves across several media activities. Thus Disney, which began as an entertainment provider before adding network and cable television companies, now owns a 43 percent stake in Infoseek, the Internet search... View Details

Keywords: Peter K. Jacobs

24 Feb 2011
News

Show Time

the first MBA student to give birth while at HBS and then go on to complete her degree. At the Entertainment & Media Club’s annual conference a couple of weeks ago, keynoter Gerry Lopez (MBA ’84), CEO and president of AMC Theatres, stated... View Details

Keywords: Garry Emmons

01 Oct 1997
News

Class of '97 Placement Statistics Similar for September and January Cohorts

Average number of offers 3.3 3.3 3.5 Percentage of students returning to previous employer 18% 18% 19% Employment by Industry** Median base starting salary $82,400 Consulting 32% Investment Banking 18% Venture Capital 8% High Tech/Telecommunications 9% Equipment &... View Details

01 Jun 2024
News

Turning Point: On the Line

staff of Truth Be Told (Apple) at Disney. What made it so bizarrely poetic is that Disney was where this freshly minted Harvard MBA had begun his entertainment industry career. I’d long dreamt of living a creative life. I was always the... View Details

Keywords: labor strike; television; media; unions

01 Mar 2011
News

Local Hero

he increasingly saw sports as a subset of the entertainment industry, and in 1983 he left the Giants to study at HBS to prepare for a career in that broader arena. After a summer internship with Columbia Pictures, Baer’s first post-HBS... View Details

Keywords: Deborah Blagg; Arts, Entertainment; Arts, Entertainment

April 2006 (Revised May 2007)
Case

Apple Computer, 2006

By: David B. Yoffie and Michael Slind

Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details

Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry

Article

Advertising, the Matchmaker

By: Bharat N. Anand and Ron Shachar

We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television... View Details

Keywords: Advertising; Information; Consumer Behavior; Television Entertainment; Risk and Uncertainty; Product; Decision Choices and Conditions; Advertising Industry