encouragement - Publications - Faculty & Research

27 Mar 2025
HBS Seminar

with the provision of any personal information to us. We may update our Privacy Notice from time to time and will post any changes on this page. We encourage you to check our website frequently to review the most up-to-date versions of... View Details

16 Feb 2024
Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

decisions about how to cultivate skills relevant to the labor market when presented with information about job availability, compensation, and the prospects for upward advancement. Employers should encourage governments to create such... View Details

Keywords: by Rachel Layne; Information Technology; Technology

01 Sep 2023
News

Money Does Grow on (Family) Trees

knew. “The more the technology grows, the more the market grows,” Norrington says. “The more the technology grows, the more the market grows,” Norrington says. Over the last 14 years, Ireland Reaching Out—which began in 2009 as a way to View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

Web

Negotiation, Organizations & Markets - Faculty & Research

the micro foundations of these phenomena. Our work is grounded in the power of strategic interaction to encourage individuals and organizations to create and sustain value (in negotiations, in organizations, and in markets). We explore... View Details

Web

Our Mission | About

achieve by being close to leaders of all types, and of organizations all across the world. Here, I would encourage us to recognize that the impact of what we do extends far beyond the people who come to our campus. Although we can touch... View Details

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

that we are all human, and we all make mistakes, some worse than others. But it’s how we deal with it that matters because we can’t change the past.” Miller’s daughter Laila Lacy encouraged him to share his story, and together they wrote... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

16 Nov 2021
HBS Case

How a Company Made Employees So Miserable, They Killed Themselves

start, the company encouraged additional voluntary departures and offered to help people find new jobs, but got few takers. Many workers were civil servants who expected job security for life. And, at the time, unemployment was also high... View Details

Keywords: by Michael Blanding

01 Nov 2017
What Do You Think?

What Are the Real Lessons of the Wells Fargo Case?

several years ago to encourage frontline employees to develop “deeper” relationships—defined by the number of the bank’s services utilized--with existing customers. However, the goals on which the incentives were based were so daunting... View Details

Keywords: by James Heskett; Banking

28 Jan 2019
Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

really matters in the workplace is helping employees feel appreciated.” Rewards that signal to employees that they did a good job and that their manager cares about them will encourage employees to want to work even harder, the research... View Details

Keywords: by Dina Gerdeman

04 Oct 2010
Research & Ideas

Introverts: The Best Leaders for Proactive Employees

attitudes about leadership, but to influence leadership behavior as well-that is, to encourage introverted and extraverted behavior in any given situation. "We showed that there are ways to influence the likelihood that leaders will... View Details

Keywords: by Carmen Nobel

11 Aug 2022
Research & Ideas

When Parents Tell Kids to ‘Work Hard,’ Do They Send the Wrong Message?

“Work hard, and you’ll be successful.” How often do we tell children that the key to success is putting forth effort? That advice might seem like admirable inspiration to encourage kids to work hard as they pursue their goals. However,... View Details

Keywords: by Michael Blanding; Education

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

2019 Cambridge University Press Disciples of the State?: Religion and State-Building in the Former Ottoman World By: Fabbe, Kristin Abstract—As the Ottoman Empire crumbled, the Middle East and Balkans became the site of contestation and cooperation between the... View Details

Keywords: Dina Gerdeman

20 Jan 2011
Working Paper Summaries

Testing Coleman’s Social-Norm Enforcement Mechanism: Evidence from Wikipedia

Keywords: by Mikolaj J. Piskorski & Andreea Gorbatai; Publishing

01 Oct 2008
Working Paper Summaries

Responding to Public and Private Politics: Corporate Disclosure of Climate Change Strategies

Keywords: by Erin M. Reid & Michael W. Toffel

April 2025
Teaching Note

Allbirds: Decarbonizing Fashion (A) and (B)

By: Michael W. Toffel, Ken Pucker and Stacy Straaberg

Teaching Note for HBS Case Nos. 622-024, 625-004, 625-005, and 625-702. The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider... View Details

Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Business Startups; Initial Public Offering; Knowledge Sharing; Apparel and Accessories Industry; Fashion Industry; United States; California

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2023
Article

A Randomized Trial of Behavioral Nudges Delivered through Text Messages to Increase Influenza Vaccination among Patients with an Upcoming Primary Care Visit

By: Mitesh S. Patel, Katherine L. Milkman, Linnea Gandhi, Heather N. Graci, Dena Gromet, Hung Ho, Joseph S. Kay, Timothy W. Lee, Jake Rothschild, Modupe Akinola, John Beshears, Jonathan E. Bogard, Alison Buttenheim, Christopher Chabris, Gretchen B. Chapman, James J. Choi, Hengchen Dai, Craig R. Fox, Amir Goren, Matthew D. Hilchey, Jillian Hmurovic, Leslie John, Dean Karlan, Melanie Kim, David Laibson, Cait Lamberton, Brigitte C. Madrian, Michelle N. Meyer, Maria Modanu, Jimin Nam, Todd Rogers, Renante Rondina, Silvia Saccardo, Maheen Shermohammed, Dilip Soman, Jehan Sparks, Caleb Warren, Megan Weber, Ron Berman, Chalanda N. Evans, Seung Hyeong Lee, Christopher K. Snider, Eli Tsukayama, Christophe Van den Bulte, Kevin G. Volpp and Angela L. Duckworth

Purpose: To evaluate if nudges delivered by text message prior to an upcoming primary care visit can increase influenza vaccination rates.
Design: Randomized, controlled trial.
Setting: Two health systems in the Northeastern US between September 2020 and... View Details

Keywords: Vaccination; Health Care and Treatment; Interpersonal Communication; Communication Technology; Behavior; Health Industry

December 2018 (Revised June 2021)
Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock

In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details

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February 2018
Article

Retention Futility: Targeting High-Risk Customers Might Be Ineffective.

By: Eva Ascarza

Companies in a variety of sectors are increasingly managing customer churn proactively, generally by detecting customers at the highest risk of churning and targeting retention efforts towards them. While there is a vast literature on developing churn prediction models... View Details

Keywords: Retention/churn; Proactive Churn Management; Field Experiments; Heterogeneous Treatment Effect; Machine Learning; Customer Relationship Management; Risk Management

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July – August 2010
Article

Are You Ignoring Trends That Could Shake Up Your Business?

By: Elie Ofek and Luc Wathieu

Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details

Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development

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