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  • March 1990 (Revised March 1992)
  • Case

New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign

By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details
Keywords: Advertising Campaigns; Growth and Development; Health Care and Treatment; Marketing Communications; Failure; Advertising Industry; New York (city, NY)
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  • Web

Help - Alumni

Program in Leadership (PPL) Program for Leadership Development (plus completion of 10 open-enrollment program days) (PLDA) Senior Executive Program, China (SEPCA) Senior Executive Leadership Program (SELP) Retired HBS programs which... View Details
  • Article

Moving Forward from COVID-19: Organizational Dimensions of Effective Hospital Emergency Management

By: Mariam Krikorian Atkinson, Nicholas Cagliuso, John Hick, Sara Singer, Elizabeth Bambury, Tuna Cem Hayirli, Masha Kuznetsova and Paul Biddinger
Federal investment in emergency preparedness has increased notably since the 9/11 attacks, yet it is unclear if and how U.S. hospital readiness has changed in the 20 years since then. In particular, understanding effective aspects of hospital emergency management... View Details
Keywords: COVID-19; Hospital Preparedness/response; Urban/rural Hospitals; Emergency Management; National Strategy; Health Pandemics; Crisis Management; Performance Effectiveness; Governance; Policy; United States
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  • Web

Rock Summer Fellows - Entrepreneurship

diverse skillsets. Meet them now Join Our Community Twitter @hbsrock New Venture Competition A year long entrepreneurial journey that culminates with a capstone event for students who have worked to develop... View Details
  • December 2023
  • Article

Looking Forward – To Better Strategy-Sales Coordination

By: Frank V. Cespedes
Business decisions are about tomorrow, not yesterday. A key to looking forward in most firms is the annual strategy meeting, where linking sales efforts with strategy is vital for implementation and profitable growth. But according to surveys, less than half of... View Details
Keywords: Sales; Growth and Development Strategy; Corporate Strategy
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  • 03 Jul 2012
  • First Look

First Look: July 3

Understanding Variation across Local Communities Authors:Christian Seelos, Johanna Mair, Julie Battilana, and M. Tina Dacin Publication:In Communities and Organizations. Vol. 33, edited by Christopher... View Details
Keywords: Sean Silverthorne
  • Program

Driving Nonprofit Performance and Innovation—Virtual

about performance measurement and prepare to lead performance-focused initiatives that will empower your organization and drive new levels of success. Details Maximize impact by aligning mission, strategy, and performance Develop a... View Details
  • February 2010 (Revised September 2011)
  • Case

Local Motors: Designed by the Crowd, Built by the Customer

By: Michael I. Norton and Jeremy Dann
In the wake of the meltdown among U.S. auto manufacturers in 2009, Jay Rogers, CEO of Local Motors, has a new approach for the automotive industry: decide which models are produced through online design competitions, and then allow customers to "build their own cars"... View Details
Keywords: Business Startups; Customer Focus and Relationships; Collaborative Innovation and Invention; Product Design; Product Development; Creativity; Social and Collaborative Networks; Customization and Personalization; Auto Industry; Manufacturing Industry; United States
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  • Web

Podcast - Business & Environment

leadership roles. He highlights how the clean energy transition in the United States is being driven by public policy, community engagement, and new funding through the Bipartisan Infrastructure Law and the Inflation Reduction Act. He... View Details
  • Web

Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

offers Harvard Business School (HBS) alumni and Harvard-affiliated postdoctoral researchers the opportunity to advance new ventures around promising life science technologies and develop their leadership talents during a 12-month... View Details
  • 2013
  • Working Paper

Inequality and Decision Making: Imagining a New Line of Inquiry

By: David Moss, Anant Thaker and Howard Rudnick
The substantial increase in inequality in the United States over the past three decades has provoked considerable debate, with some analysts characterizing rising inequality as among the greatest threats facing the nation and others dismissing it as little more than a... View Details
Keywords: Equality and Inequality; Income; Decision Making; Government and Politics; Economics; United States
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  • 04 Apr 2016
  • HBS Seminar

Shelley Correll, Stanford University

  • Web

Marketing - Faculty & Research

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's... View Details
  • March 2023 (Revised June 2023)
  • Case

Metaverse Wars

By: Andy Wu, David B. Yoffie and Matt Higgins
In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details
Keywords: Metaverse; Technology; Virtual Reality; Facebook; Social Media; Technological Innovation; Internet and the Web; Technology Adoption
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  • December 2007
  • Article

Learning to Live with Governments: Unilever in India and Turkey, 1950-1980

By: G. Jones
A noteworthy characteristic of the contemporary global economy is the uneven distribution of world foreign direct investment (FDI). In 2007 three-quarters of world FDI was located in developed countries. The residual was concentrated in a small number of emerging... View Details
Keywords: Developing Countries and Economies; Ethics; Foreign Direct Investment; Governing Rules, Regulations, and Reforms; Business and Community Relations; Business and Government Relations; Consumer Products Industry; India; Turkey
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  • 11 Feb 2021
  • Blog Post

2+2 Where Are They Now Spotlight: Ali Evans (MBA 2019)

admissions process? While in undergraduate, I was hungry to learn more about leadership and having a positive impact on communities through business leadership. Outside of the classroom, I was very involved with entrepreneurship and small... View Details
  • Web

School Leadership | About

Dean for Culture and Community V.G. Narayanan Thomas D. Casserly, Jr. Professor of Business Administration Senior Associate Dean, Executive Education; Senior Associate Dean, HBS Online Tsedal Neeley Naylor Fitzhugh Professor of Business... View Details
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

Software Innovation Authors:Ned Gulley and Karim R. Lakhani Abstract We investigate if the actions by individuals in creating effective new innovations are aligned with the reuse of those innovations by others in a private-collective software View Details
Keywords: Martha Lagace
  • Web

Podcasts - Managing the Future of Work

detailed analysis of worker motivations, frustrations, and long-term goals, which can reduce costly turnover and make career development a collaborative process. Harvard Business School professor Ethan Bernstein and Michael Horn,... View Details
  • Web

Students on the Job Market - Doctoral

U.S. defense procurement data, we develop a measure of military use across goods between zero and one based on our optimal tax formulas. Our measure is associated with policy targeting and trade responses around conflicts and allows us to... View Details