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  • January 2015
  • Case

The Blonde Salad

By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain
In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details
Keywords: Social Media; Digital Influencers; Fashion Blogger; Brand Authenticity; Digital Marketing; Brands; Start-up; Fashion; Shoe; Chiara Ferragni; Celebrity Endorsement; Celebrity Management; Lifestyle Brand; Digital Brand; New Brand Development; Branding; Instagram; Online Followers; Fashion Blog; Marketing Partnerships; Brand Portfolio; Luxury Brand; Louis Vuitton; Dior; Designer Brands; Authenticity; Luxury; Blogs; Product Positioning; Commercialization; Consolidation; Brands and Branding; Entrepreneurship; Business Model; Fashion Industry; Apparel and Accessories Industry; Publishing Industry
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  • November 2023 (Revised November 2024)
  • Case

Norse Atlantic Airways

By: Willy Shih
Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details
Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States
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    Marco Iansiti

    Marco Iansiti, David Sarnoff Professor of Business Administration,is a codirector of the Laboratory for Information Science at Harvard and of the Digital Initiative at HBS.

    Prof. Iansiti's research examines the digital transformation of companies and... View Details

    Keywords: automotive; computer; e-commerce industry; electronics; fiber optics; high technology; information; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry
    • April 2022 (Revised May 2022)
    • Case

    Mastercard Labs (A) (Abridged)

    By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
    When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details
    Keywords: Organizational Behavior; Culture; Organizational Culture; Culture Change; Organizational Adaptation; Organizational Effectiveness; Alignment; Leadership; Leadership Development; Innovation; Innovation Ecosystems; Diversity; Collaboration; Co-creation; Learning Organizations; Empowerment; Ecosystem; Agility; Prototype; Experiment; Partnerships; Operating Model; Risk Management; Metrics; Payments; Financial Inclusion; Financial Industry; Ambidexterity; Corporate Innovation; Innovation Lab; Accelerator; Start-up; Intrapreneurship; Competitive Strategy; Business Model; Technological Innovation; Growth and Development Strategy; Digital Transformation
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    • 04 Jan 2018
    • Cold Call Podcast

    How to Monetize Happiness

    Keywords: Re: Ethan S. Bernstein; Electronics
    • 22 Feb 2022
    • News

    When Losing Money Is Strategic—and When It Isn’t

    • 21 Mar 2018
    • News

    Facebook critics assail CEO Zuckerberg

    • October 2013 (Revised January 2017)
    • Case

    Walmart around the World

    By: Juan Alcácer, Abhishek Agrawal and Harshit Vaish
    After reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil,... View Details
    Keywords: Multinational Firms and Management; Success; Globalized Markets and Industries; Expansion; Market Entry and Exit; Failure; Retail Industry; Germany; China; Argentina; South Korea; Canada; Japan; Brazil; Africa; United Kingdom; United States; Mexico
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    • News

    How to beat Amazon and other leadership lessons

    • September 2000 (Revised July 2001)
    • Case

    Chapters.ca

    By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon
    Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details
    Keywords: Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada
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    • October 2018
    • Case

    Accomplice: Scaling Early Stage Finance

    By: Ramana Nanda, Raffaella Sadun and Olivia Hull
    Accomplice, an early-stage venture capital firm based in Boston, is raising its second fund in November 2017. Since 2009, the firm has followed a seed-led investment model, investing in tech companies at the earliest stages, often when products and business models are... View Details
    Keywords: Early Stage Finance; Seed Finance; Scouts; Venture Capital; Business Startups; Private Equity; Investment Portfolio; Organizational Structure; Organizational Change and Adaptation; Partners and Partnerships; Networks; Adaptation; Corporate Strategy; Technology; Financial Services Industry; Massachusetts; Boston; Cambridge; United States
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    • August 2000 (Revised July 2002)
    • Background Note

    Economic Evidence on the Globalization of Markets

    Presents the systematic evidence in the context of the microeconomic model of market integration. Market integration is just one (economic) aspect of globalization; this is one of the particular interests to business managers. View Details
    Keywords: Globalized Markets and Industries
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    • 17 Jan 2018
    • News

    GE’s chief executive opens the door to breaking up the company

    • March 2021 (Revised April 2021)
    • Case

    Wirecard: The Downfall of a German Fintech Star

    By: Jonas Heese, Charles C.Y. Wang and Tonia Labruyere
    Wirecard was a German fintech company, member of the DAX30, that provided payment processing and related services. Wirecard had enjoyed large growth rates over the years and most investors and analysts were enthusiastic about the company's prospects. Wirecard's... View Details
    Keywords: Accounting Fraud; Scandal; Accounting Audits; Accounting; Financial Reporting; Financial Institutions; Financial Markets; Corporate Governance; Governance Compliance; Corporate Accountability; Governance Controls; Financial Services Industry; Germany; Singapore; Dubai
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    • 01 Nov 2018
    • News

    On Hold for 45 Minutes? It Might Be Your Secret Customer Score

    • 12 Feb 2025
    • Video

    Beyond traditional ownership: Capitalism's next chapter

    • September 2011 (Revised May 2012)
    • Case

    GoodGuide

    By: George Serafeim, Robert G. Eccles and Tiffany A. Clay
    GoodGuide, a high-technology start-up company, founded by University of California Professor at Berkley Dara O'Rourke is at a critical junction. The venture capital funded company has yet to find the business model to monetize a very promising product that provides... View Details
    Keywords: Entrepreneurship; Growth and Development Strategy; Strategic Planning; Venture Capital; Goods and Commodities; Business Model; Information Technology; Knowledge; Education Industry; California
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    • 2014
    • Working Paper

    The Decoupling Effect of Digital Disruptors

    By: Thales S. Teixeira and Peter Jamieson
    While the Internet's first wave of disruption was marked by the unbundling of digital content, the second wave, decoupling, promises to generate more casualties in an even broader array of industries. Digital start-ups are disrupting traditional businesses by inserting... View Details
    Keywords: Disruptive Innovation; Information Technology
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    • Article

    Beyond Magic Bullets: True Innovation in Health Care

    By: Vaibhav A. Narayan, Marco Mohwinckel, Gary Pisano, Michael Yang and Husseini Manji
    The molecular medicine revolution—based on advances in fields such as genomics and network modeling in the decade since the human genome sequence was completed—has changed the way we think about, study, and approach the development of novel therapies. However, these... View Details
    Keywords: Integration; Business Model; Organizational Structure; Health Care and Treatment; Innovation and Invention; Pharmaceutical Industry
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    • November 2001
    • Case

    Korea-Tender

    By: Das Narayandas and Kate Attea
    Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details
    Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy
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