Publications

November 1989 (Revised November 1991)
Case

Transformation at Ford

By: Leonard A. Schlesinger and Richard Pascale

In 1980 Ford was near disaster. The company lost billions of dollars between 1980 and 1982. By 1988 the company had been transformed into one of the most successful corporations in the United States. Describes what happened and then examines how it happened. The major... View Details

Keywords: Organizational Change and Adaptation; Change Management; Success; Transformation; Auto Industry; Auto Industry; United States

20 Oct 2009
First Look

First Look: October 20

http://cb.hbsp.harvard.edu/cb/product/510035-PDF-ENG The Termination of U.S. Auto Dealerships in 2009 Harvard Business School Case 510-044 The case chronicles the sudden termination of many U.S. autodealers in the wake of the economic... View Details

Keywords: Martha Lagace

12 Jul 2006
Research & Ideas

Competition the Cure for Healthcare

contribute enough to pay their costs if they get sick. It is the same principle as in auto insurance. You do not buy car insurance the day before you are going to have an accident. Universal and mandatory insurance should go together,... View Details

Keywords: by Roger Thompson; Health

13 Jan 2021
News

Silicon Valley’s “Detroit Moment”

Detroit’s auto dominance is just like the challenge Silicon Valley is facing to its innovation dominance. We can already see some of this, says Alex. London has become a global capital of fintech innovation, Estonia has become the go-to... View Details

Summer 2018
Article

Why High-Tech Commoditization Is Accelerating

By: Willy C. Shih

Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details

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17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

side than on the demand side. The key is to persuade suppliers that an online platform can help them suss out the demand for their services. Take Openbay, for example. “These companies have been passed down from generation to generation,” said Infantino, referring to... View Details

Keywords: by Carmen Nobel; Service

11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

focuses on a new adaptation of an older sport: auto racing. In December, the partners invested $21 million toward Formula E Holdings, the management team behind an all-electric racecar circuit that will launch its inaugural championship... View Details

Keywords: by Carmen Nobel; Sports; Financial Services

02 Jan 2007
Research & Ideas

Most Popular Articles of 2006

high-cost, high-wage economy like Germany? Porsche's unusual answer in a globalizing auto industry has framed two case studies by HBS professor Jeffrey Fear and colleague Carin-Isabel Knoop. Do I Dare Say Something? Are you afraid to... View Details

Keywords: by Sean Silverthorne

01 Oct 1997
News

Doing Something Real

have been campaigns in favor of automobile insurance reform and against smoking. As told in the book, both efforts were conducted with typical frenetic panache. Tobias, whose principal residence is Miami, spent more than $250,000 of his own money to push for reform of... View Details

Keywords: Andrew Tobias (MBA '72)

February 2024 (Revised March 2024)
Teaching Note

X: The Foghorn Decision

By: Kyle Myers and Walter Frick

Teaching Note for HBS Case No. 618-060. View Details

01 Mar 2009
News

The Case for Studying Financial History

because these companies clearly are incapable of competing with Japanese-owned companies that are simply producing better cars at lower cost. Won’t we continue to have a U.S. auto industry? It’s just that the manufacturers will produce... View Details

Keywords: Roger Thompson; federal bailouts; Finance; Administration of Economic Programs; Government

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

history, the confluence of cultures has always led to creative innovations—think of the Crusades and the Italian Renaissance, or Japan's revolution of the auto industry. Now that business is becoming more global than ever, it's... View Details

Keywords: by Michael Blanding

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

case:https://hbsp.harvard.edu/product/516005-PDF-ENG Harvard Business School Case 218-107 The TARP Bailouts: Saving the Banking and Automotive Industries Comparison of the U.S. Government response, using the $700 billion TARP fund, to downturns in the banking and View Details

Keywords: Dina Gerdeman

January 2025
Case

Shifting Winds: DEI in Corporate America

By: Clayton S. Rose, Maisie Wiltshire-Gordon and David Lane

In the 2020s, intense and conflicting social and political pressures challenged organizational leaders around the world. Prominent among these were powerful competing views on workplace diversity, equity, and inclusion programs (DEI) in the United States. Public... View Details

September 1998 (Revised September 1999)
Supplement

Edmund's-www.edmunds.com (Supplement)

By: Richard L. Nolan, Stephen P. Bradley, John J. Sviokla and Kelley Porter

Supplements the case. View Details

Keywords: Auto Industry; Auto Industry

October 2019
Case

Feeling Machines: Emotion AI at Affectiva

By: Shane Greenstein and John Masko

In 2016, Affectiva—a Boston-based emotion AI software company with a long track record of building emotion-sensing software for market research—had attempted to expand into new verticals by releasing a mobile software development kit (SDK) that downloaders could adapt... View Details

Keywords: Artificial Intelligence; Market Research; Business Model; Finance; Revenue; Decision Making; Risk and Uncertainty; Market Entry and Exit; Applications and Software; AI and Machine Learning; Auto Industry; Auto Industry; United States

December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Auto Industry

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Spring 2013
Article

China's Quest to Adopt Electric Vehicles

By: Christopher Marquis, Hongyu Zhang and Lixuan Zhou

The Chinese government's effort to create an electric vehicle industry is a bold experiment in local and system-level innovation. It also provides a window into understanding the promise and peril of economic development policies, both for China and for the rest of the... View Details

Keywords: Technological Innovation; Development Economics; Emerging Markets; Auto Industry; Auto Industry; China