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      • June 2011 (Revised May 2012)
      • Case

      L'Oréal: Global Brand, Local Knowledge

      By: Rebecca M. Henderson and Ryan Johnson
      Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an aging population in the West, ethnic... View Details
      Keywords: Globalization; Brands and Branding; Marketing Communications; Change Management; Sales; Emerging Markets; Segmentation; Innovation and Invention; Beauty and Cosmetics Industry; France; United States
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      Henderson, Rebecca M., and Ryan Johnson. "L'Oréal: Global Brand, Local Knowledge." Harvard Business School Case 311-118, June 2011. (Revised May 2012.)
      • Article

      Fluid Tasks and Fluid Teams: The Impact of Diversity in Experience and Team Familiarity on Team Performance

      By: Robert S. Huckman and Bradley R. Staats
      In this paper, we consider how the structures of tasks and teams interact to affect team performance. We study the effects of diversity in experience on a team's ability to respond to task changes by separately examining interpersonal team diversity (i.e., differences... View Details
      Keywords: Management; Groups and Teams; Performance; Problems and Challenges; Projects; Experience and Expertise; Change; Diversity; Information Technology Industry; India
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      Huckman, Robert S., and Bradley R. Staats. "Fluid Tasks and Fluid Teams: The Impact of Diversity in Experience and Team Familiarity on Team Performance." Manufacturing & Service Operations Management 13, no. 3 (Summer 2011): 310–328.
      • June 2011
      • Article

      Implicit Voice Theories: Taken-for-granted Rules of Self-censorship at Work

      By: J. R. Detert and Amy C. Edmondson
      This article examines, in a series of four studies, the nature and impact of implicit voice theories-largely taken-for-granted beliefs about when and why speaking up at work is risky or inappropriate. In Study 1, qualitative data from 190 interviews conducted in a... View Details
      Keywords: Spoken Communication; Interpersonal Communication; Employees; Managerial Roles; Organizational Culture; Risk and Uncertainty; Behavior
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      Detert, J. R., and Amy C. Edmondson. "Implicit Voice Theories: Taken-for-granted Rules of Self-censorship at Work." Academy of Management Journal 54, no. 3 (June 2011): 461–488.
      • May 2011 (Revised March 2012)
      • Case

      Nanda Home: Preparing for Life after Clocky

      By: Elie Ofek and Jill Avery
      Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details
      Keywords: Brands and Branding; Management; Electronics Industry
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      Ofek, Elie, and Jill Avery. "Nanda Home: Preparing for Life after Clocky." Harvard Business School Case 511-134, May 2011. (Revised March 2012.)
      • May 2011
      • Background Note

      Scale Effects, Network Effects, and Investment Strategy

      By: Willy Shih
      This technical note discusses scale economies, and direct and indirect network effects in the context of building better business models. Some of the great business disasters of the dot.com bubble were companies that scaled their infrastructure without working through... View Details
      Keywords: Business Model; Investment; Price; Crisis Management; Network Effects; Multi-Sided Platforms; Strategy
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      Shih, Willy. "Scale Effects, Network Effects, and Investment Strategy." Harvard Business School Background Note 611-082, May 2011.
      • May 2011 (Revised July 2015)
      • Case

      Ford Motor Company: Strengthening the Dealer Network

      By: V. Kasturi Rangan, Katharine Lee and Marie Bell
      The case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior... View Details
      Keywords: Strategy; Product; Distribution; Consolidation; Distribution Channels; Transformation; Business Processes; Auto Industry
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      Rangan, V. Kasturi, Katharine Lee, and Marie Bell. "Ford Motor Company: Strengthening the Dealer Network." Harvard Business School Case 511-132, May 2011. (Revised July 2015.)
      • May 2011
      • Article

      Incentives and Problem Uncertainty in Innovation Contests: An Empirical Analysis

      By: Kevin J. Boudreau, Nicola Lacetera and Karim R. Lakhani
      Contests are a historically important and increasingly popular mechanism for encouraging innovation. A central concern in designing innovation contests is how many competitors to admit. Using a unique data set of 9,661 software contests, we provide evidence of two... View Details
      Keywords: Motivation and Incentives; Problems and Challenges; Risk and Uncertainty; Innovation and Invention; Management Analysis, Tools, and Techniques; Value; Applications and Software; Competition; Performance; Theory; Practice
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      Boudreau, Kevin J., Nicola Lacetera, and Karim R. Lakhani. "Incentives and Problem Uncertainty in Innovation Contests: An Empirical Analysis." Management Science 57, no. 5 (May 2011): 843–863.
      • 2011
      • Book

      Managing Knowledge Assets, Creativity and Innovation

      By: Dorothy A. Leonard
      This book pulls together for the first time works on knowledge and innovation, including the implementation of new processes and products, written by Dorothy A. Leonard over more than two decades. It consists of articles from journals in diverse fields (e.g. the... View Details
      Keywords: Knowledge Management; Innovation and Invention
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      Leonard, Dorothy A. Managing Knowledge Assets, Creativity and Innovation. World Scientific Publishing, 2011.
      • May 2011
      • Article

      The Growing Power of Non-financial Reports

      By: Ioannis Ioannou and George Serafeim
      We are exploring the value of forcing corporations to issue sustainability reports, which provide information about corporate performance in terms of social, environmental and governance issues. In a breakthrough study they asked, what is the effect of mandatory... View Details
      Keywords: Value; Reports; Performance; Management Practices and Processes; Globalization; Power and Influence; Natural Environment; Governance; Social Issues
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      Ioannou, Ioannis, and George Serafeim. "The Growing Power of Non-financial Reports." Business Strategy Review (May 2011).
      • May 2011
      • Article

      The Power of Small Wins

      By: Teresa M. Amabile and Steven J. Kramer
      What is the best way to motivate employees to do creative work? Help them take a step forward every day. In an analysis of knowledge workers' diaries, the authors found that nothing contributed more to a positive inner work life (the mix of emotions, motivations, and... View Details
      Keywords: Creativity; Interpersonal Communication; Employee Relationship Management; Leadership; Performance Effectiveness; Emotions; Motivation and Incentives; Groups and Teams; Collaborative Innovation and Invention; Innovation Leadership; Working Conditions; Management Practices and Processes; Management Skills; Mission and Purpose; Organizational Culture; Performance Productivity; Attitudes; Behavior; Happiness; Perception; Trust; Time Management; Resource Allocation; Business or Company Management; Goals and Objectives; Managerial Roles
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      Amabile, Teresa M., and Steven J. Kramer. "The Power of Small Wins." Harvard Business Review 89, no. 5 (May 2011).
      • May 2011
      • Article

      Think Customers Hate Waiting? Not So Fast...

      By: Ryan W. Buell and Michael I. Norton
      Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The... View Details
      Keywords: Customer Relationship Management; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction
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      Buell, Ryan W., and Michael I. Norton. "Think Customers Hate Waiting? Not So Fast..." Harvard Business Review 89, no. 5 (May 2011).
      • March 2011 (Revised June 2012)
      • Case

      Office of Technology Transfer - Shanghai Institutes for Biological Sciences

      By: Willy Shih, Sen Chai, Kamen Bliznashki and Courtney Hyland
      Gordon Zong is trying to teach Chinese universities and research institutes how to do effective technology transfer and IP licensing, but he is trying to do it in an environment with weak property rights and an underdeveloped support infrastructure. As the managing... View Details
      Keywords: Multinational Firms and Management; Patents; Knowledge Management; Law Enforcement; Business and Government Relations; Research and Development; Biotechnology Industry; Pharmaceutical Industry; China
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      Shih, Willy, Sen Chai, Kamen Bliznashki, and Courtney Hyland. "Office of Technology Transfer - Shanghai Institutes for Biological Sciences." Harvard Business School Case 611-057, March 2011. (Revised June 2012.)
      • March 2011 (Revised April 2021)
      • Case

      The Whiz Kids

      By: Tom Nicholas and David Chen
      In October 1945, Henry Ford II received a telegram in his office at the Ford Motor Company in Dearborn, Michigan written by Charles "Tex" Thornton, a U.S. Air Force colonel. The telegram presented an opportunity for Ford to deploy a system of statistical control which... View Details
      Keywords: Ford Motor Company; Statistical Control; Management Systems; Accounting; Operations; Strategy; Mathematical Methods; Auto Industry; United States
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      Nicholas, Tom, and David Chen. "The Whiz Kids." Harvard Business School Case 811-042, March 2011. (Revised April 2021.)
      • March 2011
      • Case

      Terror at the Taj Bombay: Customer-Centric Leadership

      By: Rohit Deshpande
      On November 26, 2008, heavily armed terrorists launched a series of attacks throughout the western-Indian city of Mumbai (formerly Bombay). One of the locations attacked was the Taj Mahal Palace and Tower, which was occupied by the terrorists for over three days,... View Details
      Keywords: Safety; Leadership; National Security; Service Delivery; Organizational Culture; Crisis Management; Customer Focus and Relationships; Brands and Branding; Accommodations Industry; Mumbai
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      Deshpande, Rohit. "Terror at the Taj Bombay: Customer-Centric Leadership." Harvard Business School Multimedia/Video Case 511-703, March 2011.
      • February 2011 (Revised November 2012)
      • Case

      Product Development at OPOWER

      By: Thomas Eisenmann and Rob Go
      OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom... View Details
      Keywords: Business Startups; Customer Relationship Management; Entrepreneurship; Growth Management; Product Development; Sales; Customization and Personalization; Energy Conservation; Environmental Sustainability; Information Technology Industry; Utilities Industry
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      Eisenmann, Thomas, and Rob Go. "Product Development at OPOWER." Harvard Business School Case 811-075, February 2011. (Revised November 2012.)
      • February 2011 (Revised October 2018)
      • Case

      ALAC International

      By: Richard S. Ruback and Royce Yudkoff
      ALAC was a small importer of specialty industrial chemicals. The case explores the different financing alternatives to facilitate the company's explosive growth in working capital. At the end of 2009, the company was awarded the United States distributorship for the... View Details
      Keywords: Working Capital; Growth Management; Financing and Loans; Chemical Industry
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      Ruback, Richard S., and Royce Yudkoff. "ALAC International." Harvard Business School Case 211-065, February 2011. (Revised October 2018.)
      • February 2011 (Revised April 2012)
      • Case

      PepsiCo Peru Foods: More than Small Potatoes

      By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Matthew Bird
      The regional head of supply chain for PepsiCo South America Foods and his team had worked for 10 years to realize their dream of creating an agricultural research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay... View Details
      Keywords: Food; Supply Chain; Planning; Growth and Development Strategy; Leading Change; Agriculture and Agribusiness Industry; Peru
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      Kanter, Rosabeth M., Rakesh Khurana, Rajiv Lal, and Matthew Bird. "PepsiCo Peru Foods: More than Small Potatoes." Harvard Business School Case 311-083, February 2011. (Revised April 2012.)
      • February 2011
      • Case

      oDesk: Changing How the World Works

      By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska
      It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details
      Keywords: Recruitment; Leadership; Growth and Development Strategy; Digital Platforms; Marketplace Matching; Corporate Strategy; Internet and the Web; Consulting Industry
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      Groysberg, Boris, David A. Thomas, and Jennifer M. Tydlaska. "oDesk: Changing How the World Works." Harvard Business School Case 411-078, February 2011.
      • 2011
      • Working Paper

      What Do CEOs Do?

      By: Oriana Bandiera, Luigi Guiso, Andrea Prat and Raffaella Sadun
      We develop a methodology to collect and analyze data on CEOs' time use. The idea-sketched out in a simple theoretical set-up-is that CEO time is a scarce resource and its allocation can help us identify the firm's priorities as well as the presence of governance... View Details
      Keywords: Corporate Governance; Employee Relationship Management; Managerial Roles; Time Management; Performance Productivity; Italy
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      Bandiera, Oriana, Luigi Guiso, Andrea Prat, and Raffaella Sadun. "What Do CEOs Do?" Harvard Business School Working Paper, No. 11-081, February 2011. (Media: The Economist, May 5th 2011.)
      • January 2011
      • Case

      The Risk-Reward Framework at Morgan Stanley Research

      By: Suraj Srinivasan and David Lane
      The case describes the Risk-Reward framework that Morgan Stanley analysts use as a systematic approach to communicate a broader range of fundamental insights about a company rather than the traditional single point estimates. The goal of the framework is to focus the... View Details
      Keywords: Financial Statements; Forecasting and Prediction; Equity; Framework; Management Analysis, Tools, and Techniques; Risk Management; Business Processes; Research; Valuation
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      Srinivasan, Suraj, and David Lane. "The Risk-Reward Framework at Morgan Stanley Research." Harvard Business School Case 111-011, January 2011.
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