Publications

Article

Moving from Engagement to a Real Marriage of Brand and Customer

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

Article

Why the Wall Street Journal Online Will (Eventually) Go Free

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

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Article

Cloud Computing is No Pipe Dream

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Article

Why Online Ads Are Weathering the Recession

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Article

How Social Networks Are Changing Everything

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

February 13, 2011
Article

Google's Search Gold Mine Could Tap Out

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

May 2011
Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse

Keywords: Internet and the Web; Advertising

01 Oct 2000
News

HBS Alumni Association Board of Directors: President's Report

distance learning while supporting the development of Baker Library's Working Knowledge Web site (www.hbsworkingknowledge.hbs.edu). HBS Clubs Recognizing that clubs must "reinvent" themselves in order to stay current among competing... View Details

16 Dec 2010
News

The Emergent Arab World

scholarship; today, a computer search using the key words “Middle East” produces some 58 cases at the Harvard Business Publishing Web site. Almost all of them were written in the last ten years. Surely we can expect more in the future,... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Government

Career Coach

Layla A. Ramirez

is responsible for operationalizing, integrating and continuously improving Justworks DEIB strategy throughout its workforce, workplace, and marketplace. Prior to joining Justworks, Layla held DEIB positions at Amazon Web Services (AWS),... View Details

Keywords: Education; Entrepreneurship; Financial Services (All); Social Enterprise; Technology

Fast Answer

Corporate political contributions

Where can I find corporate contributions to U.S. political parties? The OpenSecrets.org Center for Responsive Politics Web site has a list of Top Donors under the "Dark Money" tab. View Details

01 Mar 2008
News

Baker’s Staff Gets a 21st-Century Name

Once upon a time, libraries collected books, and librarians checked them out. But those days are long gone as libraries have moved into the digital age. Baker Library, for example, also produces Web sites, manages audio and video... View Details

Keywords: Educational Services

01 Mar 2004
News

High Brow

According to the Times, T&H patrons can expect “half-hour-long shaves that include three passes with a straight razor, nine hot towels, and a facial massage.” T&H grooming products are currently available from the company’s Web site and... View Details

Keywords: men's grooming; Health and Personal Care Stores; Retail Trade

01 Sep 2007
News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Behavioral Finance — Benefiting... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Web

Workshops & Technical Talks - Research Computing Services

Introduction to Data Visualization with ggplot2 Cleaning Data in R Python Python workshop materials (e.g., Python Introduction; Python Web Scraping) from Harvard's Institute for Quantitative Social Science (IQSS) . DataCamp Introduction... View Details

01 Jun 2001
News

"Unheard Voices" Brings to Light Three Centuries of American Women at Work

States,” she observed in a recent Business History Review article. An 1890 photograph of women workers in the looping room at Ipswich Mills in Ipswich, Massachusetts. Now up and running, the “Unheard Voices” Web site offers access to a... View Details

Keywords: Deborah Blagg; Professor Elton Mayo; Business Schools & Computer & Management Training; Educational Services; News, Library, Internet, and Other Services; Information

September 2014
Case

Balanced Scorecard at Delta/Signal Corp.

By: V.G. Narayanan

This auto parts company has just ousted its longtime CEO and founder, and the new, professional CEO is badly in need of a coherent strategy, clear objectives and metrics, and initiatives that are aligned with the strategy and objectives. Will the balanced scorecard... View Details

Keywords: Balanced Scorecard; Business Strategy; Financial Reporting; Leading Change; Performance Evaluation; Growth and Development Strategy; Web Services Industry; Web Services Industry

Educators

February 2010 (Revised September 2013)
Teaching Note

Yahoo! in China (A) and (B)

By: Sandra J. Sucher and Daniel Baer

Teaching Note for [609051]. View Details

Keywords: Business and Stakeholder Relations; Rights; Web Services Industry; Web Services Industry; China