User Experience Design - Publications - Faculty & Research

17 Jan 2023
In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details

Keywords: by Avery Forman

18 Mar 2013
HBS Case

HBS Cases: LEGO

so new product design began to be informed by market research, user feedback, and how well the toys matched the vision of quality creative play laid out by its founding fathers. Putting parameters on how... View Details

Keywords: by Maggie Starvish; Entertainment & Recreation

07 Apr 2021
Research & Ideas

How Teams Work: Lessons from the Pandemic

discussions to intrude on meetings scheduled for other purposes. “Grabbing a marker and sketching ideas together on a whiteboard—that's much more difficult in the virtual environment,” says Ashley Whillans, assistant professor at HBS and co-author of the study View Details

Keywords: by Kristen Senz

09 Dec 2002
Research & Ideas

Unilever—A Case Study

The case of Unilever is instructive in investigating these matters, including the issue of whether managing in the United States was particularly hard, even for a company with experience in managing large-scale businesses in some of the... View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

24 Mar 2022
Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

who view their work as meaningful are more motivated, happier, and more productive. Given these benefits, employers should consider experimenting with rituals as a way to bring employees closer together, whether in offices or in hybrid or... View Details

Keywords: by Kristen Senz

15 Aug 2023
HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

online shopping experience today is currently lacking a sense of immersion and customization that, in theory, a 3D virtual world would provide.” What should businesses do? Wu believes the metaverse will eventually impact most... View Details

Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology

Web

The New CEO Workshop - Institute For Strategy And Competitiveness

executive officers and CEO designates of major corporations to focus on strategy, setting an agenda, and facing the challenges of leadership. The sessions are extremely interactive, tailored for each new group of participants, and View Details

Web

Japan - Global

of local alumni. The panelists shared their experiences about the transformative MBA program, life at HBS, and the financial aid resources available to students. The session served as an invaluable platform for attendees to explore the... View Details

14 Aug 2007
First Look

First Look: August 14, 2007

http://www.hbs.edu/research/pdf/08-005.pdf Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia Authors:Nava Ashraf, James Berry, and Jesse M. Shapiro Abstract The controversy over whether and how much to... View Details

Keywords: Martha Lagace

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

of extreme lovers or haters of their products. A project developing new menu items for a fast food restaurant chain in Malaysia, for example, used websites that were critical of the fast food industry to design healthier alternatives.... View Details

Keywords: by Michael Blanding

Web

About - Business & Environment

promote the initiative's mission, and improve processes. Her duties include project management, event coordination, content development for publications and social media, web maintenance, and data management. At HBS, Elise has experience... View Details

Web

Case Method Teaching - Case Method Project

disenfranchisement in the U.S. since the Civil War. In the classroom, the instructor poses questions to guide student discussion. These carefully designed questions are the key to any successful case-method course. An experienced... View Details

Web

Organize Care Around Medical Conditions - Institute For Strategy And Competitiveness

focuses on the care of all of these children with cardiac surgeons, cardiologists, anesthesiologists, intensivists all of whom are supported by specialized nurses, perfusionists, respiratory therapists, social workers and others who have accumulated vast View Details

13 Jul 2021
Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

negativity online makes people experience and share more negative emotions came from Facebook. In a controversial 2012 experiment, the social media giant secretly altered the news feeds of 689,003 users to... View Details

Keywords: by Kristen Senz; Media & Broadcasting

04 Jun 2024
Research & Ideas

Navigating Consumer Data Privacy in an AI World

the Digital Data Design Institute at Harvard, teamed up with HBS doctoral candidate Ta-Wei Huang to discuss their advice for businesses and their recent research about this rapidly changing landscape. This interview has been edited for... View Details

Keywords: by Rachel Layne; Technology; Information Technology

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

What makes a successful entrepreneurial leader? Is it the technical brilliance of Bill Gates? The obsessive focus on user experience of Steve Jobs? The vision, passion, and strong execution of Care.com’s... View Details

Keywords: by HBS Working Knowledge

Web

Entrepreneurship - Faculty & Research

competitive Darwinian contest. Instead, a few investors make decisions that are impacted by incentive, agency, and coordination problems, often before a new idea even has a chance to compete in a market. We contend that costs and constraints on the ability to View Details

29 Nov 2010
HBS Case

United Breaks Guitars

Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor... View Details

Keywords: by Julia Hanna

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

data-id=_/mDiFwaKGIcrwxD50eGAV][/div] TikTok’s short-form video content is designed for short attention spans, but sampling seems to lead to craving—people rarely watch just one. Among digital media, the data show TikTok holds its billion... View Details

Keywords: by John Deighton and Leora Kornfeld

Publications