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Show Results For
- All HBS Web
(1,454)
- People (3)
- News (235)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
competition among firms? In the working paper Competing with Privacy, Ramon Casadesus-Masanell and Andrés Hervás-Drane "consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- 18 Feb 2016
- News
Challenge Aims to Speed Drug Trials Process
The HBS Health Care Initiative is seeking innovative ideas from the science, patient, business, and medical communities on how to transform trials for precision medicine. Through the HBS Precision Trials Challenge, it aims to bring diagnostics and therapies to View Details
- 02 May 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
what you were doing before joining HBS and what inspired you to join the Career & Professional Development (CPD) team. Before coming to HBS, I lived in New York City where I worked in integrated marketing for VH1. During my time at... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
the number of likes or followers, the number of responses, or the number of times corporate messages are forwarded to others. For example, by mid-2013 Target had slightly less than 22 million fans on Facebook, Wal-Mart had 30 million,... View Details
- Fast Answer
Alternatives to Bloomberg
market data. You can also search our help content for more targeted suggestions based on the type of information you are looking for (commodities, fundamentals, corporate debt, futures, etc.) View Details
- Fast Answer
FIELD Global Immersion Resources: India
Where can I find country, industry and market information and news about India? Industry and market research View Details
- 01 Apr 2000
- News
Getting the Message
the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a sales representative for select Web site publishers and advertisers, the company licenses the View Details
Keywords: Susan Young
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons. Weaver, an assistant professor in the View Details
Keywords: by Carmen Nobel
- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
market focus is needed to begin the process in order to know what technological attributes to target in the development, and how to resolve the many trade-offs that arise in the course of development, e.g.... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
propositions to a new customer base. —Cindy Park (PLDA 12, 2013) Stay with the current target market and own it—don’t be distracted by other rabbits to chase. —Peter Anderson (MBA 1981) According to the... View Details
- 01 Jun 2005
- News
New Magazine Makes Its Mark
Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details
- 12 Jul 2011
- News
Phone Fun
marketing costs down by targeting the teens and twenties age group and by focusing — unlike some competitors — mainly on selling mobile phones. Although Phones 4u offers a range of mobile communication and... View Details
- Profile
Rocio Parra
Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged goods. Through these experiences, I became interested in View Details
Keywords: Retail
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
that have not been shipped. This process of reading and reacting to market signals has improved CompUSA's ability to match supply with demand. Finally, book and music retailer Borders Group uses historical sales data to customize the... View Details
- 27 Sep 2024
- Research & Ideas
Charting 'Cheapflation': How Budget Brands Got So Pricey
bills. They also point out other reasons, including targeted fiscal stimulus, which likely increased the demand for cheaper varieties, and the possibility that cheaper products tend to depend more on global supply chains, like the ones... View Details
Keywords: by Ana Elena Azpúrua
- 24 Sep 2024
- Research & Ideas
Why Small Businesses Deserve More Credit
It’s Wall Street doctrine that small firms struggle to raise capital at reasonable rates and are often rejected for credit lines and loans because banks think their risk profile is too high. “If you really want to drive investment, View Details
- Web
Suppliers - Institute For Strategy And Competitiveness
long-term clinical outcomes and cost to demonstrate value compared to alternative therapies Conduct new types of long-term comparative studies in collaboration with providers and patients Increase the success rate instead of maximizing usage View Details
- 01 Feb 2001
- News
New Fitzhugh Professorship Celebrated
department, served as an advisor to a number of business and marketing clubs, and organized the school's Small Business Center. In 1965, Fitzhugh left Howard to accept a position at Pepsi-Cola, where he developed the first View Details