Filter Results:
(1,462)
Show Results For
- All HBS Web
(1,462)
- People (3)
- News (235)
- Research (1,023)
- Events (9)
- Multimedia (4)
- Faculty Publications (466)
Show Results For
- All HBS Web
(1,462)
- People (3)
- News (235)
- Research (1,023)
- Events (9)
- Multimedia (4)
- Faculty Publications (466)
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 12 Oct 2011
- First Look
First Look: October 12
enterprising companies, the current threats to market capitalism present vital opportunities. Drawing on discussions with business leaders around the world, the authors argue that companies must stop seeing themselves as bystanders and... View Details
Keywords: Sean Silverthorne
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
into favoring their own products by adding a carefully crafted short text sequence to online product descriptions. The study explores whether marketers “can game these models to get the answers that they are seeking to advantage their own... View Details
- 01 Jun 1999
- News
Proposed Chair Would Honor African-American Business Pioneer
marketing efforts targeted at African Americans, thereby helping to establish that community as a lucrative mass market and contributing to the development of the concept of... View Details
- 07 Aug 2000
- Research & Ideas
Rocket Science Retailing
that have not been shipped. This process of reading and reacting to market signals has improved CompUSA's ability to match supply with demand. Finally, book and music retailer Borders Group uses historical sales data to customize the... View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
In an effort to defend their core market from attack, newspaper companies were missing the new emerging market altogether.— Clark Gilbert Gilbert: The newspaper business worked for several reasons. First,... View Details
- 11 Jul 2006
- First Look
First Look: July 11, 2006
nearly 12 percent that day, a loss of $2 billion in market cap. The poor results were attributed to the aggressive rollout of 144 new "centricity" stores—revamped retail formats featuring a customer-centric operating model... View Details
Keywords: Sean Silverthorne
- 01 Mar 2004
- News
Job Hunting in a Tight Market: Strength in Numbers
quickly, a job hunter should target two hundred positions. These are not job openings, but two hundred positions you think may be right for you. For example, if there were thirty appropriate sales positions (not openings) at a certain... View Details
- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
would have wanted our target is still have 275 million euro synergies and to do these synergies we have people leave the firm we change the premises we discontinue using some software and so on." Although actually sharing good news... View Details
Keywords: by Dina Gerdeman
J. Chadbourn Bolles
created an impressive record of market value growth and appreciation. His foresight in targeting the international market enabled Chadbourn to continue to post sales increases... View Details
Keywords: Fabric & Apparel
- 26 Aug 2014
- First Look
First Look: August 26
Evidence from Targeted Firms By: Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers Abstract—We provide theoretical and empirical evidence on the evolution and impact of non-practicing entities (NPEs) in the intellectual property... View Details
Keywords: Sean Silverthorne
- Fast Answer
Investing in Life Sciences - SIP Resources
Market research: BCC Research - Reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology worldwide. Frost & Sullivan - Reports and market... View Details
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
First-year students participate in a Global Immersion at the end of the second semester. They travel all over the world participating in short-term consulting projects that add value to our global company partners and help students build skills in teamwork,... View Details
Keywords: All Industries
- Fast Answer
Alternatives to Bloomberg
market data. You can also search our help content for more targeted suggestions based on the type of information you are looking for (commodities, fundamentals, corporate debt, futures, etc.) View Details
- 23 Sep 2014
- First Look
First Look: September 23
that pursue a social mission through the use of market mechanisms. These hybrid organizations, often referred to as social enterprises, combine aspects of both charity and business at their core. In this paper we distinguish between two... View Details
Keywords: Sean Silverthorne
- 24 Apr 2014
- News
Helping India’s energy crisis, one bulb at a time
pilot study targeting the Indian market. In the next phase, they hope to expand internationally with an emphasis on markets with high energy costs. (Published April 2014) View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
each knew, not just intuitively, but strategically—and after a time, financially and organizationally—that they had to create a sustainable market for their offerings. If Wedgwood could parachute forward into our time, or if we could go... View Details
Keywords: by Martha Lagace
- 10 Jun 2021
- Blog Post
Managing Sustainable Advantage with Key ESG Cofounders, Anne-Marie Schoonbeek and Heleen van Poecke
management. “We have decided to start building a product for which there is an urgent need amongst our target customer base as well as a willingness to pay,” said van Poecke. “Needless to say, our medium-term product vision is larger as... View Details