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Show Results For
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All HBS Web
(961)
- People (2)
- News (242)
- Research (581)
- Multimedia (5)
- Faculty Publications (200)
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
produced. Scoring high in all these categories, BMW believes that its reputation as the world's "greenest" car company plays an important role in brand awareness and customer satisfaction, factors that contribute to revenue...
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by Staff
- 20 Nov 2012
- First Look
First Look: November 20
our research examines. We find that, to the contrary, the success of voluntary regulation is contingent on a robust regime of government inspection and enforcement. Within such a regime, we find that voluntary compliance efforts by...
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Sean Silverthorne
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, Thompson announced his retirement....
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- 30 Jul 2024
- News
Reddit’s Rise
to grow revenue. And that’s going to be through advertising and that is a trust-based business. You’re getting big brands and small brands to come on to your platform and put their content alongside a lot of...
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- 12 Sep 2006
- First Look
First Look: September 12, 2006
through successive stages of industry evolution. We then show how this strategy was used by Sun Microsystems against Apollo Computer in the 1980s and by Dell against Compaq and other personal computer makers in the 1990s. Download working...
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Sean Silverthorne
- 27 Apr 2010
- First Look
First Look: April 27
firm performed extraordinarily well after a leveraged buyout in 2004 and recently executed a highly successful IPO. The company sources its goods primarily from Asia. It has strong brand recognition and...
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Martha Lagace
- 09 Feb 2016
- First Look
February 9, 2016
is escalating, people are getting aggressive, and no one is willing to back down. And, to top it off, you have little power or other resources to work with. This book shows how to defuse even the most potentially explosive situations and to find View Details
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Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
affect purchases by endogenizing viewing interest. We find that entertainment has an inverted U-shape relationship with purchase intent. Importantly, we separate entertainment into that which comes before the brand versus that which comes...
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Sean Silverthorne
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that there is this other demographic that they could be going after....
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- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
responsibilities—including product management, marketing, growth, and sales—to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess...
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Sean Silverthorne
- 18 Dec 2012
- First Look
First Look: December 18
for anyone hoping to master the new-world skills required of successful business leaders today. As the narrative unfolds, Jim grapples with an array of business crises, some he inherited and some of his own making. As events push this new...
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Carmen Nobel
- 15 Oct 2008
- First Look
First Look: October 15, 2008
four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" View Details
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Martha Lagace
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
called upon to play increasingly broader roles. Let me start my analysis with the barrel. I think our economic system has proven phenomenally successful at bringing growth, innovation, productivity, and a rising standard of living to...
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by Kim B. Clark
- 01 Apr 1996
- News
Technology for Learning's Sake
initiative's rapid progress has been aided greatly by the strength of the technology groundwork that has been established at the School over the past few decades. "This is not something brand new," notes Professor F. Warren McFarlan,...
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by Deborah Blagg; photo by David Zadig
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that most startups...
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by Susan Young
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that...
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Susan Young
- 29 Oct 2013
- First Look
First Look: October 29
complete. The local was never entirely subsumed by the global. Convergence and homogenization were stronger in aspirations than in preferences for particular products and scents, which remained more persistently local despite the spread of global View Details
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Sean Silverthorne
- 22 Nov 2017
- News
How to Build a Winning Culture on a Losing Team
everybody has their own ways to cope, but by time I pull into my driveway I'm happy and ready to go. What we've done differently in this office—because we've had some pretty historic losings. I'm gonna say office. I'm sitting in Camden, New Jersey in our View Details
- 23 Jan 2008
- First Look
First Look: January 23, 2008
employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The globalization of toiletries...
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Martha Lagace
- 26 Feb 2020
- News
Phoenix Rising
assets—which Greece has had a wealth of in recent years. Indeed the last decade has been rough on the country, to vastly understate the impact of a sovereign debt crisis that nearly kneecapped the entire eurozone. A succession of three...
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Jen McFarland Flint