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  • 10 Aug 2015
  • News

Giving Kids Tech Tools to Make an Impact

digital media leaders and experts. “It’s about inspiring youth to see themselves as makers instead of as users, and to create with technology to make a positive impact,” she says. A serial entrepreneur who most recently founded ROKO Labs,... View Details
  • October 31, 2023
  • Article

Research: Can a More Detailed LinkedIn Profile Boost Your Salary?

By: Boris Groysberg and Eric Lin
Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive... View Details
Keywords: Compensation and Benefits; Job Search; Social Media
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  • 05 Jul 2016
  • Working Paper Summaries

The Impact of Campus Scandals on College Applications

Keywords: by Michael Luca, Patrick Rooney, and Jonathan Smith; Education
  • May–June 2024
  • Article

What Makes a Successful Celebrity Brand?

By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
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    Aroon Purie

    Keywords: Media, Entertainment
    • 03 Jan 2018
    • Sharpening Your Skills

    5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

    feels compelled to share every sordid moment of your life online, yet are also aware that most job recruiters check candidates’ social media channels during the hiring process? Then maybe you rely on apps... View Details
    Keywords: by Carmen Nobel
    • 04 May 2020
    • Research & Ideas

    Predictions, Prophets, and Restarting Your Business

    Bezos was still working on Wall Street. After decades of tax-free sales, ecommerce was just 11.4 percent of US retail sales in 2019, according to the Department of Commerce. Meanwhile, social media usage on... View Details
    Keywords: by Frank V. Cespedes
    • 01 Dec 2011
    • News

    Attn: Alumni Entrepreneurs

    In February, for the third annual Alumni New Venture Contest, HBS clubs worldwide will judge business plans from teams led by HBS alumni. Regional winners will participate in educational, mentoring, networking, and media sessions at the... View Details
    Keywords: contests
    • 01 Mar 2012
    • News

    Philippines Outreach

    Bradley: A “civilized man,” making an impact in Washington and beyond. The owner and chairman of the Atlantic Media Company, publisher of the Atlantic magazine and the National Journal, David Bradley (MBA 1977) has been called “ ‘the most... View Details
    Keywords: Publishing Industries (except Internet); Information; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
    • 25 Aug 2014
    • News

    Gerald Chertavian, MBA 1992

    Since founding Year Up in 2000, Gerald Chertavian has steadily grown the endeavor from its initial class of 22 students. The nonprofit now operates in 12 cities across the United States, employs 400, and has an annual budget of $70 million. While those numbers—as well... View Details
    Keywords: Susan Young
    • 07 Sep 2021
    • News

    My Pandemic Pivot

    Illustration by Mattes - Getty Images The pandemic has had deep and global impacts, driving change in almost every field and industry. These transformations have been personal, too, and the Bulletin used our social View Details
    • Web

    Jason Cho | MBA

    the intersection of technology and business: Building a product that attracted a million users in a single week and observing its social impacts taught me how to thoughtfully apply technology to social... View Details
    • 21 Sep 2016
    • News

    Fashion’s Transparent Translator

    (BoF) was born. Nine years later, the London-based website attracts 1 million unique monthly users, with a social media following of 3.5 million. Nearly 250,000 subscribe to the BoF newsletter, which many... View Details
    • 16 Feb 2021
    • Working Paper Summaries

    Bollywood, Skin Color, and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

    Keywords: by Sudev Sheth, Geoffrey Jones, and Morgan Spencer; Media & Broadcasting
    • 12 Sep 2018
    • News

    Game-Changing Analytics

    at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a... View Details
    • May–June 2024
    • Article

    Should Your Brand Hire a Virtual Influencer?

    By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan
    Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity. View Details
    Keywords: Social Media; AI and Machine Learning; Brands and Branding; Power and Influence
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    • 10 Dec 2012
    • Research & Ideas

    Why We Blab Our Intimate Secrets on Facebook

    targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social View Details
    Keywords: by Carmen Nobel
    • 24 Apr 2014
    • News

    Using technology to create a platform for discussion

    Having grown up outside Silicon Valley, Linda Leung (MBA 2014) is comfortable with integrating technology and business. It’s no wonder, then, that when she served as online communications manager for the HBS Women Students Association, Leung used View Details
    • 2010
    • Chapter

    The Paranoid Style in the Study of American Politics

    By: David Moss and Mary Oey
    What drives policy making in a democracy? The conventional view is that political actors, like economic actors, pursue their self interest, and that special interest groups dominate the policy making process by satisfying policy makers' need for money and other forms... View Details
    Keywords: Policy; Government Legislation; Media; Interests; Power and Influence; Public Opinion; United States
    Related
    • 2008
    • Other Unpublished Work

    The Paranoid Style in the Study of American Politics

    By: David Moss and Mary Oey

    The conventional view is that political actors, like economic actors, pursue their self interest, and that special interest groups dominate the policy making process by satisfying policy makers' need for money and other forms of political support. Indeed, many... View Details

    Keywords: Policy; Government Legislation; Media; Interests; Power and Influence; Public Opinion; United States
    Related