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  • January 2024
  • Teaching Note

Frank Cornelissen: The Great Sulfite Debate (A) & (B)

By: Tiona Zuzul
Teaching Note for HBS Case Nos. 724-391 and 724-398. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between... View Details
Keywords: Budgets and Budgeting; Business Earnings; Agribusiness; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Decision Making; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Globalization; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Strategy; Adaptation; Expansion; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Europe; Italy
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Zuzul, Tiona. "Frank Cornelissen: The Great Sulfite Debate (A) & (B)." Harvard Business School Teaching Note 724-458, January 2024.
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

is the capability to show full motion video, which some people will find compelling. This is going to be an increasing part of the advertising world, but it's still a pretty small percentage. Beyond search advertising, marketers are using... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 24 Jun 2008
  • First Look

First Look: June 24, 2008

in academe has a nefarious effect on public research output is, at least in its simplest form, misplaced. The Small World of Investing: Board Connections and Mutual Fund Returns Authors: Lauren Cohen, Andrea Frazzini, and Christopher... View Details
Keywords: Martha Lagace
  • 25 Oct 2004
  • Research & Ideas

Planning for Surprises

independently operating silos and the filtering of information as it passes up through the hierarchies. Political vulnerabilities contribute to predictable surprises when a small number of individuals and organizations are able to... View Details
Keywords: by Martha Lagace
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

Viking, its literary press, which any serious author would be over the moon to get a contract with. HBSWK: What would you say is the biggest conflict Noma faces? Khaire: When you as a firm are depending entirely on the chef's creativity... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 08 Mar 2016
  • Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

high levels of inequality. While closing the borders of small markets to globalization has been a recipe for slow growth and low productivity, opening them all too often is a recipe for instability and shocks. Effective institutions,... View Details
Keywords: by Sean Silverthorne
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

that over time they appear more skewed, more dispersed, and exhibit greater inequality. The share of total receipts realized by small agencies fell while that of large agencies rose. However, the position of mid-sized agencies appears to... View Details
Keywords: Martha Lagace
  • 22 Feb 2016
  • Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

small businesses like her own, succeeded in pushing the boundaries of antitrust legislation. Edna Gleason, known as the “Mother of Fair Trade.” Courtesy of the journal Pharmacy in History. The photo first appeared in American Druggist,... View Details
Keywords: by Dina Gerdeman; Retail; Health; Legal Services
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

helped give 'made in Germany' a sheen of quality rather than shoddiness. Managing Innovation in Small Worlds Authors:Lee Fleming and Matt Marx Periodical:MIT Sloan Management Review 48, no. 1 (fall 2006): 8-9 Abstract Innovation is... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2003
  • Research & Ideas

Pride Goeth Before a Profit

the New York City-based consulting firm Katzenbach Partners and author of Why Pride Matters More Than Money (Crown, 2003), likes the story of the Wilmington plant because it communicates what he calls "institution-building... View Details
Keywords: by Theodore Kinni
  • 16 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part One

changing social hierarchy and Wedgwood's bringing what had been the trappings of a small minority, the aristocracy, to the growing middling classes at a moment when Britain was industrializing. From a branding standpoint, it is a... View Details
Keywords: by Martha Lagace
  • January 2024
  • Supplement

Frank Cornelissen: The Great Sulfite Debate (B)

By: Tiona Zuzul and Susan Pinckney
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Business Startups; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication; Cost vs Benefits; Decisions; Entrepreneurship; Environmental Sustainability; Values and Beliefs; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adoption; Expansion; Weather; Mission and Purpose; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
Citation
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Related
Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (B)." Harvard Business School Supplement 724-398, January 2024.
  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

money, bought out his partner, and relaunched the company with new people, eventually moving over to an advisory role as chairman of the board. Potentia initially accepted small amounts of funding to pursue several ideas before zooming in... View Details
Keywords: by Julia Hanna; Education
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

open platforms and then provide a brief history of open digital platforms. I go on to argue that the success of open platforms in competition with vertically integrated firms gave rise to the “vertical-to-horizontal” transition in the... View Details
Keywords: Dina Gerdeman
  • 15 Aug 2017
  • First Look

First Look at New Research and Ideas, August 15, 2017

bankrupt the company. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53093 2017 The Moral Responsibility of Firms Corporate Moral Agency, Positive Duties, and Purpose By: Hsieh, Nien-hê Abstract—A long-standing question... View Details
Keywords: Sean Silverthorne
  • 21 Dec 2009
  • Research & Ideas

Good Banks, Bad Banks, and Government’s Role as Fixer

Most books about the nation's financial crisis tell us what happened. In his new book, HBS senior lecturer Robert Pozen tells us how to fix the system. A financial industry veteran and chairman of MFS Investment Management, a Boston firm... View Details
Keywords: by Roger Thompson; Banking; Financial Services
  • 28 Jan 2014
  • First Look

First Look: January 28

http://www.amazon.com/Business-History-Elgar-Walter-Friedman/dp/1781955263/ref=sr_1_2?s=books&ie=UTF8&qid=1389789862&sr=1-2&keywords=Business+History+Jones+and+Friedman August 2013 Management Science The Distinct Effects of Information Technology and... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2013
  • Research & Ideas

How CEOs Sustain Higher-Ambition Goals

MBA '83), vice chairman of advertising firm Arnold Worldwide. "It takes longer than you think to get everybody on the bus. And even then, is your vision clear? Does everyone know where they're going? Sometimes you think everybody is on... View Details
Keywords: by Dina Gerdeman
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

information, and attempting to influence the work of others. An employee with a narrow span of influence does not need to pay much attention to people outside his small area to do his job effectively. An individual with a wide span must... View Details
Keywords: by Robert Simons
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

announced a small profit. Do you think this is giving heart to other online businesses? A: Priceline failed in the grocery business. But I'm not sure I would develop much out of that [the profit]. There are plenty of profitable online... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
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