Scope - Publications - Faculty & Research

20 Oct 2015
First Look

October 20, 2015

wide range of issues—from corporate governance and executive pay, to strategic direction and excessive corporate overhead. Yet one of the most common concerned the scope of the corporation. In many cases, activists demanded the splitting... View Details

Keywords: Sean Silverthorne

21 Oct 2008
First Look

First Look: October 21, 2008

Asian industrial cluster with global scope which has no participants or competitors in the West. The case can also be used to expose students to the global supply chain for key information technology components. Taiwan and Korea are today... View Details

Keywords: Martha Lagace

06 Nov 2013
What Do You Think?

Is Top-Down Resource Allocation on the Rise?

is a limit to the scope of top management intervention. What do you think? To Read More: Michael Birshan, Marja Engel, and Olivier Siboney, Avoiding the quicksand: Ten techniques for more agile corporate resource allocation, McKinsey... View Details

Keywords: by James Heskett

21 Feb 2017
First Look

First Look at New Research: February 21

dwells on the scale and scope of the business of retail banking in an increasingly regulated environment. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/217037-PDF-ENG View Details

Keywords: Carmen Nobel

04 Jun 2007
Research & Ideas

Is Health Care Making You Better—or Dead?

the scope of work is so broad that the possibility of cross-infection is monumental. If you go into a general hospital, there's no way they can keep those walls and floors clean and free from all bacteria. Plus, the people who work in... View Details

Keywords: by Sean Silverthorne; Health

September 20, 2004
Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details

Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact

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September 2019 (Revised May 2020)
Supplement

Keroche (E): Considering Additional Capacity

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from... View Details

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15 Nov 2016
First Look

November 15, 2016

coverage with minimal overlap, determines the role and scope of each brand in the portfolio, and designs a strategic, logical, and efficient brand architecture that knits the brands together into an interdependent system. Done well, it... View Details

Keywords: Sean Silverthorne

11 Oct 2016
First Look

October 11, 2016

Distribution Grid of France), Microsoft, Schneider Electric, Steria, and Total in Issy-les-Moulineaux (France). The enormous scope and diversity of the project is presented as well as the teaming strategies and governance model that... View Details

Keywords: Sean Silverthorne

24 Jul 2013
Op-Ed

Detroit Files for Bankruptcy: HBS Faculty Weigh In

costs by adopting three other strategies, although each would probably trigger a political battle: Cities could change their healthcare policies for retired workers by increasing deductibles and co-payments. They could also cut back on the View Details

Keywords: by John Macomber, Robert C. Pozen, Eric D. Werker & Benjamin Kennedy; Auto

13 Mar 2012
First Look

First Look: March 13

software and IT service firms will likely have an inward focus over the next five years and will, therefore, only slowly emerge onto the global market. Working PapersThe Role of Organizational Scope and Governance in Strengthening... View Details

Keywords: Sean Silverthorne

18 Jun 2001
Research & Ideas

When In-House Research Isn’t Enough

Internet and of the international scope of Intel Capital's reach, currently encompassing more than 175 companies outside the United States. With stock markets floundering and many venture capitalists sitting on the sidelines, Intel's... View Details

Keywords: by Jim Aisner

February 2017
Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth

In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details

Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris

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13 Oct 2015
First Look

October 13, 2015

with each other. We then examine a second model of the internal structure of a cluster to examine possibilities with firm-level data for better exposing the internal operations of clusters. An overwhelming theme of our review is the vast View Details

29 Apr 2014
First Look

First Look: April 29

utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope of the gallery will be brought into question when... View Details

Keywords: Sean Silverthorne

08 Feb 2011
First Look

First Look: Feb. 8

events—and what procedures and practices will aid in their ability to do so? Obviously, extreme events—events that are in scope or scale or type beyond the range of our ordinary experience and expectations—by definition will occur only... View Details

Keywords: Sean Silverthorne

10 Apr 2012
First Look

First Look: April 10

consider: Where are you in the senior executive life cycle? How much cross-organization collaboration is required? How much time do you spend on activities outside your direct span of control? What's the scope of your role? What's the... View Details

Keywords: Carmen Nobel

June 2024
Case

Aidoc: Building a Hospital-Centric AI Platform

By: Ariel D. Stern and Susan Pinckney

In 2023, Israel-based AI health care company Aidoc evaluated its future. The company, founded in 2016, had grown from commercializing a single AI product for radiologists to a software platform that could detect 20 conditions and immediately notify care teams of... View Details

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Educators

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16 Jul 2014
HBS Case

Marketing Obamacare

couldn't still succeed, says John Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School and a professor of health policy and management at Harvard School of Public Health. The sheer scope of the... View Details

Keywords: by Michael Blanding; Health

June 2024
Case

SnapTravel: Betting on 'Super.com'

By: Reza Satchu and Tom Quinn

This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel... View Details

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October 20, 2015

First Look: October 21, 2008

Is Top-Down Resource Allocation on the Rise?

First Look at New Research: February 21

Is Health Care Making You Better—or Dead?

How Consumers Value Global Brands

Keroche (E): Considering Additional Capacity

November 15, 2016

October 11, 2016

Detroit Files for Bankruptcy: HBS Faculty Weigh In

First Look: March 13

When In-House Research Isn’t Enough

JCDecaux, 2016: Global Leader ... Again

October 13, 2015

First Look: April 29

First Look: Feb. 8

First Look: April 10

Aidoc: Building a Hospital-Centric AI Platform

Marketing Obamacare

SnapTravel: Betting on 'Super.com'

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