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- July 2011 (Revised April 2012)
- Case
The Clorox Company: Leveraging Green for Growth
By: Elie Ofek and Lauren Barley
The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011....
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Keywords:
Decision Making;
Managerial Roles;
Brands and Branding;
Marketing Strategy;
Social Marketing;
Corporate Social Responsibility and Impact;
Sales;
Opportunities;
Corporate Strategy;
Environmental Sustainability;
Chemical Industry;
Food and Beverage Industry
Ofek, Elie, and Lauren Barley. "The Clorox Company: Leveraging Green for Growth." Harvard Business School Case 512-009, July 2011. (Revised April 2012.)
- July 2011 (Revised June 2013)
- Case
Foxconn Technology Group (A)
By: Robert G. Eccles, George Serafeim and Beiting Cheng
In 2010, Foxconn Technology Group, the largest and fastest growing multinational company in the Electronic Manufacturing Services (EMS) industry, came under public scrutiny after a string of employee suicides reached the international press. Although the company was...
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Keywords:
Multinational;
Labor Market;
Electronic Manufacturing Services;
Health & Wellness;
Robots;
Automation;
Social Responsibility;
Employee Relationship Management;
Leadership;
Stocks;
Social Issues;
Corporate Social Responsibility and Impact;
Capital Markets;
Supply Chain Management;
Safety;
Environmental Accounting;
Human Capital;
Human Resources;
Electronics Industry;
Manufacturing Industry;
China
Eccles, Robert G., George Serafeim, and Beiting Cheng. "Foxconn Technology Group (A)." Harvard Business School Case 112-002, July 2011. (Revised June 2013.)
- July 2011 (Revised January 2013)
- Case
Digital Microscopy Is Making Me Crazy!
By: Willy Shih
For Carl Zeiss Microimaging, modular hardware and software enabled customers to tailor Zeiss's broad range of microscopy systems hardware and software to meet a wide range of needs from basic scientific research in the biological and medical sciences to clinical...
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Keywords:
Information Infrastructure;
Applications and Software;
Corporate Strategy;
Disruptive Innovation;
Science-Based Business;
Management Analysis, Tools, and Techniques;
Business Conglomerates;
Digital Platforms;
Opportunities;
Medical Devices and Supplies Industry;
Computer Industry
Shih, Willy. "Digital Microscopy Is Making Me Crazy!" Harvard Business School Case 612-002, July 2011. (Revised January 2013.)
- July – August 2011
- Article
Foundations of Organizational Trust: What Matters to Different Stakeholders?
By: Michael Pirson and Deepak Malhotra
Prior research on organizational trust has not rigorously examined the context specificity of trust nor distinguished between the potentially varying dimensions along which different stakeholders base their trust. As a result, dominant conceptualizations of...
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Keywords:
Trust;
Competency and Skills;
Forecasting and Prediction;
Ethics;
Framework;
Analytics and Data Science;
Surveys;
Organizations;
Business and Stakeholder Relations;
Identity;
Perspective
Pirson, Michael, and Deepak Malhotra. "Foundations of Organizational Trust: What Matters to Different Stakeholders?" Organization Science 22, no. 4 (July–August 2011): 1087–1104.
- June 2011 (Revised January 2013)
- Case
Oddo Securities―ESG Integration
By: Paul M. Healy
The case describes the process of integrating environmental, social, and governance issues into valuation models and research analyst recommendations.
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Keywords:
Financial Strategy;
Mathematical Methods;
Integration;
Valuation;
Environmental Sustainability;
Social Issues;
Governance Controls;
Investment
Serafeim, George, Paul M. Healy, and Aldo Sesia. "Oddo Securities―ESG Integration." Harvard Business School Case 111-085, June 2011. (Revised January 2013.)
- June 2011 (Revised December 2013)
- Case
FIJI Water: Carbon Negative?
By: Francesca Gino, Michael W. Toffel and Stephanie van Sice
Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon Negative campaign that would offset more greenhouse gas emissions than were released by the...
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Keywords:
Carbon Footprint;
Carbon Offsetting;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Brands and Branding;
Negotiation Tactics;
Business and Government Relations;
Corporate Strategy;
Food and Beverage Industry;
United States;
Fiji
Gino, Francesca, Michael W. Toffel, and Stephanie van Sice. "FIJI Water: Carbon Negative?" Harvard Business School Case 611-049, June 2011. (Revised December 2013.)
- June 2011 (Revised February 2024)
- Background Note
Carbon Footprints: Methods and Calculations
By: Michael W. Toffel, Stephanie van Sice and Kelsey Carter
Describes methods to calculate the carbon footprint (greenhouse gas emissions) of an organization's operations and supply chain, and a product or service. Illustrates concepts with examples of calculating the carbon footprint of organizations and products. Provides...
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Keywords:
Measurement;
Climate Change;
Climate Impact;
Carbon Accounting;
Carbon Footprint;
Carbon Emissions;
Sustainability;
Environmental Management;
Operations;
Supply Chain;
Pollutants;
Measurement and Metrics;
Environmental Sustainability
Toffel, Michael W., Stephanie van Sice, and Kelsey Carter. "Carbon Footprints: Methods and Calculations." Harvard Business School Background Note 611-075, June 2011. (Revised February 2024.)
- June 2011 (Revised October 2013)
- Case
Gene Patents (A)
By: Richard Hamermesh, David Kiron and Phillip Andrews
In March 2010, U.S. District Court Judge Robert Sweet overturned 30 years of legal precedent and ruled that unaltered human genes could not be patented. This case reviews patent law and how it relates to our increasing knowledge of the Human Genome. The case issues...
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Keywords:
Courts and Trials;
Patents;
Genetics;
Judgments;
Science-Based Business;
Biotechnology Industry;
United States
Hamermesh, Richard, David Kiron, and Phillip Andrews. "Gene Patents (A)." Harvard Business School Case 811-089, June 2011. (Revised October 2013.)
- 2011
- Book
Accelerating Energy Innovation: Insights from Multiple Sectors
By: Rebecca Henderson and Richard G. Newell
Accelerating energy innovation could be an important part of an effective response to the threat of climate change. Written by a stellar group of experts in the field, this book complements existing research on the subject with an exploration of the role that public...
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Keywords:
Energy Sources;
Innovation and Invention;
Climate Change;
Policy;
Competition;
Demand and Consumers;
Finance;
Energy Industry
Henderson, Rebecca, and Richard G. Newell, eds. Accelerating Energy Innovation: Insights from Multiple Sectors. National Bureau of Economic Research Conference Report. University of Chicago Press, 2011.
- June 2011 (Revised October 2012)
- Case
Patagonia Sur: For-Profit Land Conservation in Chile
By: Arthur I Segel, Nicolas Ibanez and Jay Verjee
Warren Adams founded Patagonia Sur in 2007 as one of the world's first for-profit land conservation businesses. His goal was to purchase over 100,000 acres of land in southern Chile and to run a variety of sustainable businesses to generate annual returns for...
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Keywords:
Business Model;
Environmental Sustainability;
Profit;
Investment;
For-Profit Firms;
Entrepreneurship;
Investment Return;
Revenue;
Risk and Uncertainty;
Capital;
SWOT Analysis;
Real Estate Industry;
Chile
Segel, Arthur I., Nicolas Ibanez, and Jay Verjee. "Patagonia Sur: For-Profit Land Conservation in Chile." Harvard Business School Case 211-103, June 2011. (Revised October 2012.)
- May 23, 2011
- Article
Leading and Lagging Countries in Contributing to a Sustainable Society
By: Robert G. Eccles and George Serafeim
To determine the extent to which corporate and investor behavior is changing to contribute to a more sustainable society, researchers Robert Eccles and George Serafeim analyzed data involving over 2,000 companies in 23 countries. One result: a ranking of countries...
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Keywords:
Change;
Society;
Corporate Disclosure;
Natural Environment;
Rank and Position;
Social Issues;
Financial Statements;
Behavior
Eccles, Robert G., and George Serafeim. "Leading and Lagging Countries in Contributing to a Sustainable Society." Harvard Business School Working Knowledge (May 23, 2011).
- 2011
- Book
Success with Science: The Winners' Guide to High School Research
By: Shiv Gaglani, Maria Elena De Obaldia, Scott Duke Kominers, Dayan Li and Carol Y. Suh
Do you want to develop useful skills, gain admission to top colleges, win scholarship money, excel at science competitions, and explore career options all while having fun? By reading this book and using the advice within it, you will learn how to formulate a research...
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Gaglani, Shiv, Maria Elena De Obaldia, Scott Duke Kominers, Dayan Li, and Carol Y. Suh. Success with Science: The Winners' Guide to High School Research. Tucson, AZ: Research Corporation for Science Advancement, 2011.
- May 2011
- Article
The Growing Power of Non-financial Reports
By: Ioannis Ioannou and George Serafeim
We are exploring the value of forcing corporations to issue sustainability reports, which provide information about corporate performance in terms of social, environmental and governance issues. In a breakthrough study they asked, what is the effect of mandatory...
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- May 2011
- Article
The Hollow Science
By: Robert S. Kaplan
The financial meltdown made clear that the executives of many major financial institutions were operating with inadequate or distorted information about the values and risks of their firms' assets. It's fair to say that business scholars bear some...
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Keywords:
Accounting;
Financial Crisis;
Financial Management;
Information;
Knowledge Acquisition;
Risk Management;
Practice
Kaplan, Robert S. "The Hollow Science." Harvard Business Review 89, no. 5 (May 2011).
- April 2011 (Revised June 2011)
- Case
Internet Securities, Inc.: Path to Sustainability
By: Lynda M. Applegate, William R. Kerr and Ryan Johnson
Founded in 1994 when the Internet was still a "toy for techies," the case is set in 1998 when Internet IPOs were red-hot. Internet Securities provides hard-to-find financial, business, economic, and political information on emerging markets. Information from over 600...
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Keywords:
Acquisition;
Business Model;
Business Startups;
Decision Choices and Conditions;
Venture Capital;
Cash Flow;
Initial Public Offering;
Analytics and Data Science;
Growth and Development Strategy;
Valuation
Applegate, Lynda M., William R. Kerr, and Ryan Johnson. "Internet Securities, Inc.: Path to Sustainability." Harvard Business School Case 811-098, April 2011. (Revised June 2011.)
- April 2011 (Revised January 2019)
- Case
Talismark
By: Richard S. Ruback and Royce Yudkoff
Talismark, which helped its customers manage their waste, was considering re-engineering its business fundamentals to dramatically increase profitability by changing its sales and information processes. Implementing the changes would be expensive and would interrupt...
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Keywords:
Restructuring;
Business Processes;
Information Management;
Sales;
Organizational Change and Adaptation;
Wastes and Waste Processing
Ruback, Richard S., and Royce Yudkoff. "Talismark." Harvard Business School Case 211-097, April 2011. (Revised January 2019.)
- April 2011
- Teaching Note
Office of Technology Transfer - Shanghai Institutes for Biological Sciences (TN)
By: Willy Shih and Sen Chai
Teaching Note for 611057.
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- March 2011 (Revised August 2012)
- Case
Caesars Entertainment: CodeGreen
By: George Serafeim, Robert G. Eccles and Tiffany A. Clay
The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction.
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Keywords:
Customer Satisfaction;
Employees;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Motivation and Incentives;
Accommodations Industry;
Entertainment and Recreation Industry
Serafeim, George, Robert G. Eccles, and Tiffany A. Clay. "Caesars Entertainment: CodeGreen." Harvard Business School Case 111-115, March 2011. (Revised August 2012.)
- March 2011 (Revised June 2012)
- Case
Office of Technology Transfer - Shanghai Institutes for Biological Sciences
By: Willy Shih, Sen Chai, Kamen Bliznashki and Courtney Hyland
Gordon Zong is trying to teach Chinese universities and research institutes how to do effective technology transfer and IP licensing, but he is trying to do it in an environment with weak property rights and an underdeveloped support infrastructure. As the managing...
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Keywords:
Multinational Firms and Management;
Patents;
Knowledge Management;
Law Enforcement;
Business and Government Relations;
Research and Development;
Biotechnology Industry;
Pharmaceutical Industry;
China
Shih, Willy, Sen Chai, Kamen Bliznashki, and Courtney Hyland. "Office of Technology Transfer - Shanghai Institutes for Biological Sciences." Harvard Business School Case 611-057, March 2011. (Revised June 2012.)
- 01 Mar 2011
- Conference Presentation