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Faculty & Research

sector. The proposed transaction centered on Ping Identity Corporation (“Ping”), a fast-growing identity access management (IAM) software company that was being taken private by Thoma Bravo. Blue Owl was invited to play a leading role in... View Details

September 1989 (Revised December 1989)
Case

Siemens Electric Motor Works (A) and (B) (Combined)

Explores how a cost system can help support a firm's decision to change strategies. In the process, students are exposed to a simple activity-based cost system. Also examines Siemens policy for transferring products between sales and manufacturing divisions. Transfer... View Details

Keywords: Activity Based Costing and Management; Business Strategy; Technology Industry

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

by asserting that a brand might fit better in one company's portfolio than in another's. But a marketing professional would probably explain the improved fit in terms of distribution economies or manufacturing synergies. I would explain it differently: First, as every... View Details

Keywords: by John Deighton; Food & Beverage

April 2025
Case

Salesforce Agentforce: The Limitless Workforce

By: Suraj Srinivasan, Allison Ciechanover and George Gonzalez

In early 2025, Salesforce was a global leader in cloud-based enterprise software, best known for pioneering customer relationship management (CRM) delivered as a service. Over the past two decades, the company had expanded into marketing, customer service, analytics,... View Details

Keywords: Business Model; Customer Relationship Management; Price; AI and Machine Learning; Technology Adoption; Organizational Change and Adaptation; Sales; Business Strategy; Ethics; Product Launch; Technology Industry; United States

February 2022 (Revised January 2023)
Case

Creating and Measuring Purpose at Viega

By: Ethan Rouen, Suraj Srinivasan and James Barnett

At its headquarters in Attendorn, Germany, Viega’s chairwoman Anna Viegener gathered the company’s leadership team to discuss their progress on formalizing purpose-driven leadership as a strategic driver within the organization. Viega manufactured and distributed... View Details

Keywords: Growth and Development; Employee Relationship Management; Leadership; Mission and Purpose; Expansion; Measurement and Metrics; Germany

Research Summary

Innovating in Energy: Learning from High-Potential Ventures

By: Joseph B. Lassiter

My work at HBS has always focused on high-potential ventures. Most recently, these have been professionally financed start-ups and buyouts in newly emerging energy and cleantech businesses. These ventures tend to be based on innovative insights into technology and... View Details

September 2018 (Revised August 2019)
Case

The Progressive Corporation, 2018

By: John R. Wells and Benjamin Weinstock

In early 2019, The Progressive Corporation (Progressive), the USA’s third-largest auto insurance writer, reported earned premiums were up 20% in 2018 compared to the previous year, and net income was up 64%. Direct sales of personal auto policies rose 21%, while agent... View Details

February 2021
Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin

Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details

March 2001 (Revised March 2003)
Case

Syncra Systems

Syncra Systems makes Internet-based software that allows supply chain partners to compare disparate forecasts and production plans, to uncover any discrepancies among them, and to address these issues. However, many potential Syncra customers perceive that they will... View Details

Keywords: Product Positioning; Internet and the Web; Supply Chain Management; Applications and Software; Sales

November 1996 (Revised December 1996)
Case

SAP America

By: David A. Garvin and Artemis March

SAP America has grown at an explosive rate. This case describes the company's strategy, organization, and culture, with special attention to its approach to partnering and its sales and consulting process, which have been instrumental in allowing growth to proceed. Now... View Details

Keywords: Business Growth and Maturation; Change Management; Entrepreneurship; Growth Management; Demand and Consumers; Organizational Culture; Alliances; Competitive Strategy; Corporate Strategy; United States

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April 2017 (Revised March 2024)
Case

Making Target the Target: Boycotts and Corporate Political Activity

By: Nien-hê Hsieh and Victor Wu

Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details

January 2019
Case

King Abdullah Economic City: Population Drivers and Cash Flow

By: John D. Macomber

CEO of high profile new economic city in Saudi Arabia must decide how to allocate limited investment funds across projects under duress. Issues include understanding core economic drivers; planning infrastructure investment and return; attracting multinationals; and... View Details

Keywords: Urban Development; Infrastructure; Project Finance; Resource Allocation; Decision Making; City; Real Estate Industry; Saudi Arabia

2011
Working Paper

Do U.S. Market Interactions Affect CEO Pay? Evidence from UK Companies

By: Joseph J. Gerakos, Joseph D. Piotroski and Suraj Srinivasan

This paper examines the extent that interactions with U.S. markets impact the compensation practices of non-U.S. firms. Using a sample of large U.K. companies, we find that the total compensation of U.K. CEOs is positively related to the extent of the firm's... View Details

Keywords: Globalized Markets and Industries; Corporate Governance; Executive Compensation; Management Practices and Processes; Motivation and Incentives; United Kingdom; United States

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December 1998
Case

Pioneer Hi-Bred: Turning Seeds Into Factories

By: F. Warren McFarlan and Melissa Dailey

The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details

Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa

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March 2008 (Revised February 2009)
Case

Transparent Value LLC

By: Sharon P. Katz, Krishna G. Palepu and Aldo Sesia, Jr.

Leading index company Dow Jones recently signed a license and joint marketing agreement with Transparent Value LLC, the creator of a new fundamentals-based valuation methodology. The agreement allowed Dow Jones to offer a family of indexes based on the Transparent... View Details

Keywords: Asset Management; Stocks; Price; Performance Expectations; Mathematical Methods; Valuation

Web

Faculty & Advisors | MBA

Technology Chris leads MPM Capital’s public market investing as portfolio manager for BioImpact Equities (formerly known as Burrage Capital) and the Oncology Impact Funds. Previously, Chris was a health care analyst at Fidelity... View Details

November 2002 (Revised May 2003)
Case

Epicentric

By: William A. Sahlman

Describes a set of decisions confronting the management of a software company that sells portal management tools to large companies. Management must raise additional funds under difficult circumstances. View Details

Keywords: Finance; Investment Funds; Business or Company Management; Product Marketing; Problems and Challenges; Sales; Information Technology Industry