Reputations - Publications - Faculty & Research

23 May 2016
Research & Ideas

A Little Understanding Motivates Copyright Abusers to Pay Up

enforce, they are going to frustrate their photographers,” says Mortimer, speaking with Luo at a recent faculty seminar at HBS. “On the other hand, if they go after infringers in the wrong way, they may upset their customer base.” For example, a litigious View Details

Keywords: by Michael Blanding; Media & Broadcasting; Publishing

19 Sep 2012
Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

$22 billion on R&D, while Apple spent a relatively paltry $2.5 billion. And yet, since that launch, Apple has far outperformed Nokia in terms of both its profit margins and its reputation for innovation. So what gives? “This was a... View Details

Keywords: by Carmen Nobel

11 Jul 2011
Research & Ideas

Non-competes Push Talent Away

you're starting a company, you might want to think about non-competes when you talk about where to locate your business," Marx says. "And if you're considering non-competes, think about whether you want to develop a reputation as a... View Details

Keywords: by Carmen Nobel; Technology

03 Mar 2023
Blog Post

Celebrating Socioeconomic Diversity and Inclusion at HBS (Part 2)

colleges, I had to think about proximity to home in case my family needed me, the return on investment I could expect, and how I could present myself in the best light given the competing dynamics of helping out at home and doing View Details

18 Nov 2020
News

Networking Goes Truly Global; Confronting Institutional Racism with Case Method Webinar

labor, calling it “a reputational risk to the company that’s not just, and not fair.” Before coming to HBS, Alexis Jackson was an oil and gas industry engineer. Now, she is co-president of the HBS African-American Student Union (AASU),... View Details

Keywords: Margie Kelley

18 Jul 2014
News

Team Players

Blumkin also developed special expertise and a solid reputation in experience marketing. That, and the networking skills she had also learned at HBS, ultimately earned her a position on the roster of Super Bowl XLVIII. "My husband and I... View Details

Keywords: Robert S. Benchley; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

01 Mar 2005
News

One-on-One with Edwin Reed

each time we added seats, average attendance and contributions increased. I made a cash-flow analysis and revenue projections that helped lenders understand our business model. We’re now able to negotiate and secure reasonable financial terms due to the View Details

Keywords: Mary Ellen Gardner; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

and successful systems will make sure that customers benefit from marketing relationships as much as firms do. Competition and brand reputations have traditionally been the market's way of providing consumers with a valuable marketing... View Details

Keywords: by Martha Lagace

25 Oct 2016
First Look

October 25, 2016

directors manage reputation through disclosure choices in biographies in proxy statements filed with the SEC. Directors are more likely to withhold information about directorships at firms that experienced adverse events. Withholding such... View Details

Keywords: Sean Silverthorne

18 Oct 2016
Op-Ed

Why Business Should Invest in Community Health

reputational benefits by integrating community, employee, consumer, and environmental health efforts into a single health impact strategy and appointing a chief health officer to oversee all four. Firms with an integrated health strategy... View Details

Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health

Profile

Hiroshi Mikitani

the traditional path is to succeed in school, find an entry-level job at a reputable company and then climb the corporate ladder by working long, grueling hours. The job is a lifetime commitment and your success is tied inextricably to... View Details

30 Apr 2019
News

Leading Schools That Change Lives

restoring the school’s fiscal health, but also its reputation for serving those with less. The urgency of the school’s financial problems gave Kennealey leverage to move quickly on some key initiatives while building relationships and... View Details

Keywords: Deborah Blagg; Educational Support Services; Educational Services

20 Feb 2013
News

Thanking Veterans Online

possible for any reputable company to use Troop ID in the check-out section of their online store in order to offer exclusive military discounts. Under Armour was the first to roll it out on Veterans Day 2012. Troop ID now enables... View Details

Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Professional Services; Retail Trade

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

York, which is great for customers but also means that even some businesses with solid reputations on Yelp can be hard for people to discover,” Luca says. Dai adds: “Going into the project, we weren’t sure exactly what to expect, but our... View Details

Keywords: by Dina Gerdeman; Food & Beverage

25 Nov 2014
First Look

First Look: November 25

https://hbr.org/product/venture-capital-at-the-harvard-management-company-in-historical-perspective/815047-PDF-ENG Harvard Business School Case 415-021 McKinsey & Co.-Protecting Its Reputation (A) On Tuesday, March 15, 2011, all 1,200... View Details

Keywords: Carmen Nobel

18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

made by Japanese manufacturers during that time. Now, however, the overall perceptions of key competitors have dramatically changed. Toyota, in particular, has a significantly diminished reputation due to highly publicized recent recalls.... View Details

Keywords: by Staff; Auto

02 Jan 2001
Research & Ideas

Gurus in the Garage

capitalists in the Valley function as an informal, close-knit guild. Today's employee may be tomorrow's boss; today's competitor, tomorrow's partner or acquisition. If you're an experienced, reputable member of the guild, you're entitled... View Details

Keywords: by Dorothy Leonard & Walter Swap

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

In this case, the potential gain comes in the form of improving the viewer's reputation among friends and family, for example. Thus, it behooves advertisers to create videos that not only will make the product look good but, if shared,... View Details

Keywords: by Carmen Nobel; Advertising

30 Apr 2013
First Look

First Look: April 30

to the conclusion that diaspora connections continue to be important even as online platforms provide many of the features that diaspora networks historically provided (e.g., information about potential workers, monitoring, and reputation... View Details