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Show Results For
- All HBS Web
(1,028)
- People (1)
- News (127)
- Research (848)
- Events (4)
- Multimedia (1)
- Faculty Publications (193)
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
Consumers often have the following choice: Either buy something directly from a retailer, or buy it indirectly through an intermediary, which partners with the retailer to attract more buyers. Think purchasing a plane ticket straight from... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most important decisions that the... View Details
- 07 Mar 2000
- Research & Ideas
Putting Health Care Consumers in the Driver’s Seat
U.S. consumers more power over decisions related to health care. Those who advocate consumer-driven health care—including conference chair Professor Regina E. Herzlinger—believe that shifting control of health-care View Details
- 08 Oct 2013
- First Look
First Look: October 8
Streamline approvals. A complicated decision process can burden the fund with too many goals and lead to ineffective investing patterns. Provide powerful incentives. Companies that don't offer adequate compensation to their venture... View Details
Keywords: Sean Silverthorne
- 01 Dec 2011
- News
Li & Fung's Global Footprint
entire supply chain, from purchasing thread to delivering finished goods complete with price tags to individual stores. William Fung (MBA 1972) and his older brother, Victor (PhD 1971), who taught at HBS for four years, are the third... View Details
- 11 Mar 2014
- First Look
First Look: March 11
The case explores Thakkar's decision on which African markets to expand operations. Purchase this case: http://hbr.org/product/mara-group/an/114060-PDF-ENG View Details
Keywords: Sean Silverthorne
- 21 Oct 2014
- First Look
First Look: October 21
observed variation in payout patterns over time than the traditional motives. The most recent evidence suggests that further insights can be gained from viewing payout decisions as an integral part of a firm's larger financial ecosystem,... View Details
Keywords: Sean Silverthorne
- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
safety from the purchase decision. Q: The FDA has fought morale problems and lost senior talent, and now some 30 percent of its workforce is at a point where it can retire. What is going on organizationally with the agency? A: The agency... View Details
- 01 Feb 2000
- News
Executives Convene to Discuss Consumer-Driven Health Care
U.S. consumers more power over decisions related to health care. Those who advocate consumer-driven health care - including conference chair Professor Regina E. Herzlinger - believe that shifting control of health-care View Details
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
to friends. The case is about the marketers' decisions regarding what to do with these films: They could put them on DVDs, or run them in movie theaters before feature films, or do any number of other things. Q: What's the takeaway from... View Details
- 04 Dec 2012
- First Look
First Look: December 4
information is aggregated is a central decision faced by consumer review websites. Given a set of reviews, what is the optimal way to construct an average rating? We offer a structural approach to answering this question, allowing for (1)... View Details
Keywords: Carmen Nobel
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
difference between a customer's decision to shop in a store rather than online. This is a key issue at a time when many potential customers will walk into a store, use their smartphone to snap a photo of a product they like, then return... View Details
- 22 Jul 2008
- First Look
First Look: July 22, 2008
development of broader firm capabilities. Download the paper: http://www.hbs.edu/research/pdf/08-019.pdf How Can Decision Making Be Improved? (revised) Authors:Katherine L. Milkman, Dolly Chugh, and Max H. Bazerman Abstract text Download... View Details
Keywords: Martha Lagace
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
feel good, especially when it comes to our purchasing decisions. To that end, many major corporations have begun to take special interest in how understanding the human brain can help them better understand consumers. Enter a nascent but... View Details
- 17 Sep 2013
- First Look
First Look: September 17
that participants who chose by mind wandering would evaluate their outcome as inferior to participants who deliberated (Experiment 1), participants who used mind wandering as a decision strategy evaluated their choice just as positively... View Details
Keywords: Sean Silverthorne
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
require, you get the desktop that meets your profile. An alternative to reducing variety would be to help consumers to navigate the variety that exists. Other manufacturers take this a step further and actually work you through the View Details
- 01 Sep 2008
- News
The Levitt Brand
makes a purchasing decision.” Levitt’s influence reached well beyond the classroom. “Ted Levitt was the most influential and imaginative professor in marketing history,” HBS professor and senior associate dean John Quelch stated on the... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
is as competitive, as global Uber and region-wide Grab compete with local startups. In China, Uber was up against Alibaba-backed Didi Chuxing until that company purchased Uber China in late July. In India the home turf favorite is Ola,... View Details
- 01 Dec 2008
- News
Lesson from the Fall
off-balance sheet partnerships that purchased assets from Enron. And it failed to see and react to many “red flags” indicating that Enron’s economic performance and its public commitment to ethical values were deteriorating. To deter... View Details
- 12 Jun 2012
- First Look
First Look: June 12
Self-Knowledge, Unconscious Thought, and Decision Making Authors:Maarten W. Bos and Ap Dijksterhuis Publication:In Handbook of Self-Knowledge, edited by Simine Vazire and Timothy D. Wilson. Guilford Press, 2012 Abstract An abstract is... View Details
Keywords: Sean Silverthorne