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  • August 2022
  • Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry
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Chung, Doug J., and Kay R. Koo. "BTS & ARMY." Harvard Business School Teaching Note 523-031, August 2022.
  • March 2017
  • Case

Swagbucks

By: Jeffrey F. Rayport and Matthew G. Preble
In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Technology; Online Technology; Internet; Transition; Leadership; Web Services Industry; Technology Industry; United States
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Rayport, Jeffrey F., and Matthew G. Preble. "Swagbucks." Harvard Business School Case 817-068, March 2017.
  • March–April 2017
  • Article

Advancing Conservation by Understanding and Influencing Human Behavior

By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah
Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details
Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics
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Reddy, Sheila M., Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher, and Stanley T. Asah. "Advancing Conservation by Understanding and Influencing Human Behavior." Conservation Letters 10, no. 2 (March–April 2017): 248–256. (doi:10.1111/conl.12252.)
  • 01 Oct 2001
  • Research & Ideas

Organizing the Family-Run Business

Shareholders Good boards balance their commitments to company and shareholder needs. For instance, the board should not necessarily authorize large dividends or help promote other shareholder goals like family employment or family... View Details
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

Globalization and Business Applications Globalization in Historical Perspective By: Ghemawat, Pankaj, and Geoffrey Jones Abstract—This chapter explores the role that firms have played over time in promoting international trade and... View Details
Keywords: Sean Silverthorne
  • 02 Sep 2015
  • What Do You Think?

What's Wrong With Amazon’s Low-Retention HR Strategy?

easy target for people to criticize If it is promoting its jobs as sitting in a laid-back, laissez-faire environment and the reality is far different, then that is wrong (but) surely, most people know the business demands much of its... View Details
Keywords: by James Heskett; Web Services; Retail; Apparel & Accessories; Consumer Products; Fashion
  • 11 Nov 2014
  • First Look

First Look: November 11

light bulb. But given that it is an unfamiliar technology and that it costs ten times what an incandescent bulb costs, there are questions about how best to promote adoption and what sales level might be expected. Purchase this case: View Details
Keywords: Sean Silverthorne
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

the board but only on items selected as your inflation-busters. For cash poor consumers, these promotions should hit the key price points on small pack sizes. For cash rich consumers, encourage multi-unit purchases ahead of the inevitable... View Details
Keywords: by John Quelch
  • 08 Mar 2004
  • Research & Ideas

Creating Value in Your Business Ecosystem

focus primarily on their internal capabilities—have realized this and pursued strategies that not only aggressively further their own interests but also promote their ecosystems' overall health. . . . The Keystone Advantage Keystone... View Details
Keywords: by Marco Iansiti & Roy Levien
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 04 Oct 2010
  • Research & Ideas

Introverts: The Best Leaders for Proactive Employees

more trouble than their extraverted colleagues rising through the corporate ranks in order to take a leadership role. This is especially true if they are surrounded by extraverted coworkers, who are likelier to receive promotions because... View Details
Keywords: by Carmen Nobel
  • Research Summary

Management Control Systems in Multiunit Companies

By: Tatiana Sandino

Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details

  • 11 Apr 2012
  • Research & Ideas

The High Risks of Short-Term Management

set a "tone at the top" that promotes long-term value creation. Serafeim: I am working on a big research project under the banner "Innovating for Sustainability." Professor Bob Eccles and I have created an MBA elective course, an... View Details
Keywords: by Sean Silverthorne; Financial Services
  • 07 May 2014
  • What Do You Think?

How Should Wealth Be Redistributed?

left But an agenda that increases the rewards of work, encourages stable, engaged families and promotes healthy community institutions could be a shared political enterprise." Is wealth distribution a problem cause or symptom? What... View Details
Keywords: by James Heskett
  • 23 Sep 2009
  • Working Paper Summaries

Operational Failures and Problem Solving: An Empirical Study of Incident Reporting

Keywords: by Julia Adler-Milstein, Sara J. Singer & Michael W. Toffel; Health
  • 04 Jun 2008
  • Working Paper Summaries

Accountability and Inequality in Single-Party Regimes: A Comparative Analysis of Vietnam and China

Keywords: by Regina Abrami, Edmund Malesky & Yu Zheng
  • 03 Oct 2007
  • Working Paper Summaries

The Causes and Consequences of Industry Self-Policing

Keywords: by Jodi L. Short & Michael W. Toffel
  • Forthcoming
  • Article

Eliciting Advice Instead of Feedback Improves Developmental Input

By: Hayley Blunden, Ariella Kristal, Ashley Whillans, Jaewon Yoon, Hannah Burd, Georgina Bremner and Michael Yeomans
Most organizations encourage employees to provide feedback to one another to support learning, personal growth, and career advancement. However, employee feedback often fails to improve performance because it lacks concrete, specific guidance. We provide a temporal... View Details
Keywords: Feedback; Personal Development and Career; Employee Relationship Management; Performance Evaluation
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Blunden, Hayley, Ariella Kristal, Ashley Whillans, Jaewon Yoon, Hannah Burd, Georgina Bremner, and Michael Yeomans. "Eliciting Advice Instead of Feedback Improves Developmental Input." Management Science (forthcoming). (Pre-published online July 22, 2025.)
  • Article

What Managers Need to Know About Social Tools: Avoid the Common Pitfalls So That Your Organization Can Collaborate, Learn, and Innovate

By: Paul Leonardi and Tsedal Neeley
Workplaces have adopted internal social tools—think stand-alone technologies such as Slack, Yammer, and Chatter, or embedded applications such as Microsoft Teams and JIRA—at a staggering rate. In an ambitious study of 4,200 companies, conducted by the McKinsey Global... View Details
Keywords: Leadership; Social Tools; Social and Collaborative Networks; Knowledge Sharing; Performance Improvement; Management
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Leonardi, Paul, and Tsedal Neeley. "What Managers Need to Know About Social Tools: Avoid the Common Pitfalls So That Your Organization Can Collaborate, Learn, and Innovate." Harvard Business Review 95, no. 6 (November–December 2017): 118–126.
  • July 2011
  • Case

Edna McConnell Clark Foundation-Enabling a Performance Driven Philanthropic Capital Market

By: Allen Grossman and Aldo Sesia
The Edna McConnell Clark Foundation, focused on building the organizational capabilities of nonprofits that served the disadvantaged youth in the United States, has recently been named an intermediary in the federal government's new social innovation fund (SIF), which... View Details
Keywords: Nonprofit Organizations; Organizational Change and Adaptation; Philanthropy and Charitable Giving; Financial Strategy; Performance Improvement; Capital Markets; United States
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Grossman, Allen, and Aldo Sesia. "Edna McConnell Clark Foundation-Enabling a Performance Driven Philanthropic Capital Market." Harvard Business School Case 312-006, July 2011.
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