Publications

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

Longchamp Luxury Brand?Does an affordable luxury product work against the top-tier brand? L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead YetLike many symphony orchestras, the Los Angeles Philharmonic lost touch with... View Details

Keywords: by Sean Silverthorne; Retail

December 2023 (Revised July 2024)
Case

Boortmalt: The Master Maltster

By: Forest Reinhardt, Jose B Alvarez, Damien McLoughlin, Lena Duchene and Emer Moloney

By May 2023, Boortmalt was the world’s leading producer of malt, with a production capacity of 3 million tonnes, 15% of global market share, and 27 malting plants across five continents. It had recently acquired a major competitor and had sustained an EBITDA growth of... View Details

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

allergens. Now, the new company had to turn its product into a brand and map its go-to-market strategy, including creating a compelling value proposition, choosing a path to market that was either direct-to-consumer, through grocery... View Details

Keywords: by Sean Silverthorne

09 Feb 2015
Research & Ideas

Professional Networking Makes People Feel Dirty

than networking to make friends. (Gino, for instance, recalled colleagues using copious amounts of complimentary hand sanitizer after work-related dinners.) The team also posited that networking felt ickier when a meeting was planned... View Details

Keywords: by Carmen Nobel

November 2018
Case

Yatooq: Longing for Arabic Coffee

By: Mark Roberge, Gamze Yucaoglu and Samer Al-Rachedy

As one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or... View Details

01 Feb 1999
News

Too Much of a Good Thing?

- too much product (and too much production capability) chasing too few buyers - is hardly a new phenomenon. As a factor in market capitalism, overcapacity has been recognized and analyzed as a... View Details

Keywords: Garry Emmons

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

business administration. STRATEGY Tip: Confront unknown unknowns in your strategic planning The term VUCA originated in the US War College to describe situations that are volatile, uncertain, complex, and ambiguous. In this world,... View Details

Keywords: by Sean Silverthorne

24 Feb 2009
First Look

First Look: February 24, 2009

for Implementing Planned Organizational Change Authors:Julie Battilana, M.J. Gilmartin, A.-C., Pache, M. Sengul, and J. Alexander Periodical:Leadership Quarterly (forthcoming) Abstract This paper bridges the leadership and organizational... View Details

Keywords: Martha Lagace

Web

Design Thinking Course | HBS Online

innovation Who Will Benefit Aspiring or Current Innovation Managers Entrepreneurs Product Managers, Developers, and Marketers Develop an innovation mindset and toolkit you can use to guide your team or organization’s strategy. "This... View Details

07 Jan 2019
Research & Ideas

The Better Way to Forecast the Future

Grushka-Cockayne, that executives should adopt a similar approach when it comes to using probability forecasts of business-critical issues; for example, the likelihood that product demand will increase by a given percentage next quarter.... View Details

Keywords: by Roberta Holland; Air Transportation; Transportation

August 2024
Case

Oculii

By: Andy Wu and Lucas Defilippo

It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details

Keywords: Automotive; Autonomous Vehicles; Wireless Communications; Mergers and Acquisitions; Communication Intention and Meaning; Intellectual Property; Growth Management; Negotiation Deal; Supply Chain; Auto Industry; Technology Industry

August 2017 (Revised July 2018)
Case

MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work

By: Elie Ofek and Amanda Dai

In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details

Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry