Filter Results:
(1,277)
Show Results For
- All HBS Web (1,277)
- Faculty Publications (250)
Show Results For
- All HBS Web (1,277)
- Faculty Publications (250)
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
could influence zapping, such as brand familiarity, the ad's visual complexity (too much or too little shows higher levels of zapping), and product category (perhaps you'd be more likely to watch a commercial for a "hedonic"... View Details
- 01 Oct 2013
- First Look
First Look: October 1
have capital requirements tied to the credit ratings of their investments. Conditional on ratings, insurance portfolios are systematically biased toward higher yield, higher CDS bonds. This behavior appears to be related to the business... View Details
Keywords: Sean Silverthorne
- 02 Jul 2013
- First Look
First Look: July 2
relationships depend crucially on the function involved: those closer to the product ("product" functions, e.g., marketing, R&D) behave differently from functions further from the product... View Details
Keywords: Anna Secino
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
traditional products are transforming into smart connected products and ecosystem platforms at a rate much faster than most organizations think. Schaeffer andSovie show how... View Details
- 15 May 2012
- First Look
First Look: May 15
tax rates at high incomes are lower than in standard analysis and closer to those observed in policy. Download the paper: http://www.hbs.edu/research/pdf/12-064.pdf Cases & Course MaterialsHome Depot and Interconnected Retail José... View Details
Keywords: Carmen Nobel
- 06 Apr 2010
- First Look
First Look: April 6
low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider changes in its business model. We consider... View Details
Keywords: Martha Lagace
- 04 Nov 2008
- First Look
First Look: November 4, 2008
carefully analyzed their incentives but that we know little about the broader strategic dimensions of this market. The paper explores three related strategic dimensions of the certification market: the publicity given to applications, the coarseness of View Details
Keywords: Martha Lagace
- 25 Jan 2022
- Blog Post
Feeling Seen: What to Say When Your Employees Are Not OK
depicting workplace interactions. In both situations, emotions were either ignored or acknowledged. Participants consistently rated people who commented about negative emotions as more trustworthy, giving them View Details
Keywords: All Industries
- 21 Feb 2005
- Research & Ideas
The VC Quandary: Too Much Money
stages is because smart people are looking at the same data. "You've got big companies that are addressing wide markets and there are gaps in the product portfolio," he said. "Engineers and View Details
- 15 Aug 2024
- Blog Post
Navigating the Future of Renewable Energy at Port Esbjerg
In January 2024, Professors Willy Shih and Mike Toffel led 45 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in the second year of... View Details
- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
School professor Benjamin G. Edelman discusses the paper's findings Teaching a 'Lean Startup' Strategy (24,997) http://hbswk.hbs.edu/item/6659.html Published: April 11, 2011 Most startups fail because they waste too much time and money building the wrong View Details
Keywords: by Staff
- 13 Jan 2015
- First Look
First Look: January 13
can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful vehicle for capturing people's attention,... View Details
Keywords: Sean Silverthorne
- Web
From the Chief Financial Officer | Annual Report 2024
offerings. The economic turbulence of the past several years, along with the subdued revenue growth environment, underscores the need for continued vigilance. In fiscal 2024, we saw operating expenses increase by 6%, twice the rate of... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
along with a camera and other features. By September 2007, just 74 days after the June launch of the iPhone, Apple and its mobile carrier partner AT&T Mobility had sold one million units. When Apple CEO Steve Jobs introduced the View Details
Keywords: Martha Lagace
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
information-driven model by gaining a better understanding of product and customer relationships." Dean Vella cited Walmart's innovation in supply chain management and sustainability as ways in which it is reducing the friction... View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
upsell existing customers to other products in the firm's portfolio. Q: Now let's discuss the challenge of product pricing. How should businesses go about conducting a profitability analysis? A: Choosing a... View Details
Keywords: by Sarah Jane Gilbert
- 18 Jul 2024
- Research & Ideas
New Hires Lose Psychological Safety After Year One. How to Fix It.
Boosting psychological safety could be a game-changer, improving health care workers’ emotional wellbeing and reducing burnout, which could boost an organization’s retention rates and lower recruitment costs, Edmondson says. Edmondson and... View Details
- 02 Mar 2023
- News
Carbon's Second Act
Photo credits: Brenae Bowers Brix and Russ Campbell Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: This story starts the way all classic stories of tech entrepreneurship do: In Todd Brix's garage. Brix (MBA 1997) started his career in the... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into a major multinational marketing services organization. The firm Sorrell bought a stake in was Wire and Plastics Products plc (soon to be renamed WPP Group), a maker of wire shopping baskets. In 1986 he became chief executive of WPP,... View Details
- 21 Nov 2005
- Research & Ideas
Making Credibility Your Strongest Asset
Negotiation is a breeze if you're selling a unique product or service that others desperately need: Just sit back and let the bidding begin. Likewise, if you're a buyer in a buyer's market, getting a bargain is a snap. But what happens... View Details
Keywords: by Michael Wheeler