Product Lines - Publications - Faculty & Research

01 Jun 2020
News

Keeping the Beat

and has depth to it is deeply important to most folks I know who are making their own music and spreading their own lyrics. And then even on the production side, whether you’re here in the studio by yourself or you’re even in a... View Details

Keywords: Motion Picture and Sound Recording Industries; Information

01 Jun 2022
News

Ink: Start Small, Rise Above

Nourish: We built a great line of formula-ready baby bottles, and we found a solid customer base. The unit economics made sense. The branding was great, and we were seemingly successful. Then we got a big order with Whole Foods, the dream... View Details

Keywords: Jen McFarland Flint

02 Oct 2015
News

The ‘F’ Word

for Nourish, a patented line of spill-proof bottled water for infants and toddlers that we had already launched in airport shops and specialty stores. The product flew off the shelves. The national retailer... View Details

Keywords: Walt Disney Studios

05 May 2009
First Look

First Look: May 5, 2009

http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209135 URBI and the City Licensee Managers Harvard Business School Case 209-144 A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing... View Details

Keywords: Martha Lagace

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the... View Details

Keywords: by Nancy F. Koehn

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

explained, but for the flagship line of Nescafé coffee, even with its some 100 different blends worldwide, the company's strategy is to make sure that "the perception of that product is always the... View Details

Keywords: by James E. Aisner

12 Sep 2005
Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

was how long it would take us to get there. We are suggesting that the day may finally be arriving. The implications, if so, will be numerous and important. Various chapters in the book describe how business strategy, production... View Details

Keywords: by Sara Grant; Technology; Communications; Telecommunications

23 Jan 2019
Blog Post

The First Five Years: '30 under 30' Edition

have all done as a team. Personally, I hope it serves as an example for others. Any success that I have had has been the product of peers and mentors who have provided support and inspiration for me along the way. So, it’s nice to think... View Details

17 Jan 2019
News

The First Five Years: ‘30 Under 30’ Edition

example for others. Any success that I have had has been the product of peers and mentors who have provided support and inspiration for me along the way. So, it’s nice to think that I can be that for others in some small way.” Pathipati:... View Details

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

employment, investment among the three nations increased, and productivity also grew. Furthermore, the agreement led to lower prices. By 2018, all countries experienced low unemployment rates. With changes in NAFTA looming, many... View Details

Keywords: Dina Gerdeman

08 Sep 2011
What Do You Think?

What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?

will be a tough task." A second line of thought is, as Khurt Williams commented, "Apple's biggest threat is Wall Street fickleness and incessant focus on growth." Others felt that it is impossible to sort out whether the... View Details

Keywords: by James Heskett; Computer

02 Jul 2013
First Look

First Look: July 2

relationships depend crucially on the function involved: those closer to the product ("product" functions, e.g., marketing, R&D) behave differently from functions further from the product... View Details

Keywords: Anna Secino

01 Sep 2004
News

Steve Barger (MBA 1974)

world was so different then — no cell phones, software, biotech, or espresso. It’s sure to change as much for today’s graduates, with opportunities to create products and services not yet imagined. When I graduated I took a job consulting... View Details

Keywords: Water, Sewage and Supply Systems; Utilities

17 Aug 2015
Research & Ideas

Who is Boss in the Sharing Economy?

hair salons to real estate agencies have long organized themselves as associations of individuals, with the company itself exerting more or less control over the interaction between service provider and customer. Some hair salons employ their stylists, provide them... View Details

Keywords: by Michael Blanding; Service; Technology

01 Mar 2009
News

The Case for Studying Financial History

the point of the book was to explain where this extraordinary system came from and to explain it component by component so that readers could understand the financial system as the product of history, and as one of the key factors in... View Details

Keywords: Roger Thompson; federal bailouts; Finance; Administration of Economic Programs; Government

01 Jun 1996
News

Reinventing Marketing

becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other disciplines - such as... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

01 Mar 2012
News

Get Creative

high-tech companies know that they can’t get the best talent without providing this kind of flexibility. And some of those self-selected, self-organized projects might even result in a blockbuster product or View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

01 Dec 2003
Research & Ideas

Sometimes Success Begins at Failure

commit often substantial resources to vetting new technologies through processes that aim to affirm their viability and marketability (or lack thereof). In doing so, firms reduce the chance that new products will falter in the marketplace... View Details

Keywords: by Henry Chesbrough; Health; Pharmaceutical

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

reduce checkout time and prime your personnel to be sensitive to that issue. Despite these efforts, something goes wrong, and one morning the front desk manager sees a long line of guests queued up to check out. Because the survey... View Details

Keywords: by Jean Ayers

01 Dec 2011
News

Making the Case for Leadership

technologically innovative company away from specialty glass, television tubes, and fiberglass production into newer, faster-growing profit-making areas. At the time, the economy is plagued by recession, worker morale is flagging, and the... View Details

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