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Show Results For
- All HBS Web
(5,235)
- People (9)
- News (1,136)
- Research (2,823)
- Events (24)
- Multimedia (19)
- Faculty Publications (1,451)
- 11 Sep 2014
- Working Paper Summaries
Chief Sustainability Officers: Who Are They and What Do They Do?
Keywords: by Kathleen Miller & George Serafeim
- 16 Jul 2024
- Research & Ideas
Weighing Digital Tradeoffs in Private Equity
innovation, PE firms are discovering new sources of value creation, new research shows. Moreover, the PE industry itself has become more competitive as the number of PE firms grows, prompting firms to explore a new way of boosting the success of portfolio companies... View Details
- 07 Jul 2003
- Research & Ideas
4+2 = Sustained Business Success
research effort in which we carefully examined more than 200 well-established management practices as they were employed over a ten-year period by 160 companies. Our findings took us quite by surprise. Most... View Details
- 05 Jul 2004
- What Do You Think?
Work-Life: Is Productivity in the Balance?
of work is going to ... increase morale." Faisal Shaheen takes the matter one step further by asserting that "If not supported and recharged, households will not be able to add productive talent to the future labor force."... View Details
Keywords: by James Heskett
- 08 May 2013
- Research & Ideas
A Company’s Evolving View of Gender Equity
of the three—Deborah Kolb—added perspective as an "insider" at BigAC. Although not a BigAC employee, Kolb had collaborated closely with the firm's leadership between 1998 and 2010 by conducting interviews and surveys, as well as... View Details
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
While football and basketball are now the most popular and financially successful of the four major professional sports leagues, Major League Baseball appears to be rallying. Last week, MLB said revenue for the 2022 regular season, which featured an American League... View Details
- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
- 07 Sep 2016
- What Do You Think?
How Can the Threat of Networks Be Reduced?
without funding the enforcement of existing laws is pointless.” Greg chose to explore the affect of networks on organization design and function. He challenged us with a comment that networks are a threat to hierarchies and View Details
Keywords: by James Heskett
- 03 Jan 2013
- Working Paper Summaries
The Value of Advice: Evidence from Mobile Phone-Based Agricultural Extension
- 26 Nov 2007
- Research & Ideas
Best Practices of Global Innovators
this platform needs to be. We were surprised by how many firms pay inadequate attention to this area, causing major problems. Consider the Airbus 380, which had been delayed for 2 years, in part because 2 partners used different versions... View Details
Keywords: by Sean Silverthorne
- 18 Jul 2023
- Research & Ideas
Will Global Demand for Oil Peak This Decade?
Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade.... View Details
- 03 Jul 2013
- What Do You Think?
What Are the Limits of Transparency?
will be maintained." Phillip Clark weighed in with this view: "Wisdom and trust determine transparency. The comfort and motives you sense from those providing the information determines how much you will believe Transparency is doomed View Details
Keywords: by James Heskett
- 01 Jun 2023
- News
Curb Appeal
Jessica Tisch (JD/MBA 2008) has a problem. And she couldn’t be happier about it. It’s a chilly February morning in Lower Manhattan, and Tisch, who was appointed commissioner of the Department of Sanitation (DSNY) last April, has only hours to pivot the world’s largest... View Details
- 13 Dec 2010
- Research & Ideas
Managing the Support Staff Identity Crisis
behavior whose work includes corporate consulting. "And I thought, did I ask an awkward question? So I asked again, 'How do you add value to your organization?' I got more nervous laughter." “If you're tied down by your job... View Details
Keywords: by Carmen Nobel
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
FangXiaNuo Airbnb is revolutionizing the lodging market by keeping hotel rates in check and making additional rooms available in the country's hottest travel spots during peak periods when hotel rooms often sell out and rates skyrocket, a... View Details
- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
reaction on capital markets. It was written by Harvard Business School assistant professors Gwen Yu and Francois Brochet, with MIT Sloan of Management doctoral student Patricia Naranjo. Although targeted at foreign executives, the... View Details
Keywords: by Dina Gerdeman
- 02 Nov 2006
- Working Paper Summaries
Resolving Information Asymmetries in Markets: The Role of Certified Management Programs
Keywords: by Michael W. Toffel
- 01 May 2009
- What Do You Think?
Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?
energy to priority areas for innovation." Amy Sauers added findings that suggest that large firms succeed that "attempted to 'get small' (through the vehicle of) 'lean, mean, heavyweight teams.'" Another ingredient suggested View Details
Keywords: by Jim Heskett
- 03 Dec 2015
- Op-Ed
How "New Nuclear" Power Could Save the Planet—If Regulators Would Allow It
Leaders from some 150 nations have convened in Paris this week for the COP21 conference with a singular goal: to fight the global threat of climate change. Each of them have brought to Paris their own national plan for reducing greenhouse gas emissions that drive... View Details