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Show Results For
- All HBS Web
(1,438)
- People (3)
- News (188)
- Research (1,026)
- Events (7)
- Multimedia (2)
- Faculty Publications (650)
- March 2021 (Revised August 2022)
- Case
Seeding and Selling Asana
By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
opportunity that's right for you. Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53337 2017 Entrepreneurship, Innovation,... View Details
Keywords: Sean Silverthorne
- 18 Jan 2018
- News
The Lessons of All-Day Breakfast
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: When Kristy Cunningham (MBA 1998) arrived at McDonald’s in 2014 as vice president of strategy and insights, she asked her team about the most common requests... View Details
- 20 Mar 2012
- First Look
First Look: March 20
Market Governments—Qualitative Evidence from a Biotechnology Multinational Authors:Prithwiraj Choudhury, James Geraghty, and Tarun Khanna Publication:Global Strategy Journal 2, no. 1 (February 2012) Abstract We build on the emerging... View Details
Keywords: Sean Silverthorne
- February 2024 (Revised January 2025)
- Case
AGENTS.inc: Pathways to Growth at an AI Startup
By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney
The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early... View Details
Keywords: Business Growth and Maturation; Business Model; Business Startups; Small Business; Transformation; Customer Focus and Relationships; Decisions; Entrepreneurship; Venture Capital; Financial Strategy; AI and Machine Learning; Digital Platforms; Technological Innovation; Copyright; Management; Growth and Development; Market Timing; Ownership; Risk and Uncertainty; Competition; Open Source Distribution; Entrepreneurial Finance; Computer Industry; Europe; Germany
Nagle, Frank, Manuel Hoffmann, Karoline Ströhlein, and Susan Pinckney. "AGENTS.inc: Pathways to Growth at an AI Startup." Harvard Business School Case 724-444, February 2024. (Revised January 2025.)
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
they buy. And in this excerpt, Toffel and Pal talk about Common’s business model, the market opportunity, and what she’s learned about launching a climate venture. Courtesy Sanchali Pal READ MORE Mike Toffel: So let's talk a little bit about the business model. So... View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally relentless in its quest to... View Details
- Web
Power and Influence for Positive Impact | HBS Online
elements—and common misconceptions—of power and how to apply strategies for shifting the balance of power in relationships. Highlights Analyzing the Fundamentals of Power Tactical Choices A Developmental Path to Power Show Hide Details... View Details
- Web
2024 Reunion Presentations - Alumni
behavior of others. In his book Complicit, Professor Max Bazerman offers strategies for recognizing and avoiding the psychological and other traps that lead us to ignore, condone, or actively support wrongdoing in our businesses,... View Details
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
health justice, and social justice. Ultimately, we need to create a new decision-making paradigm, where our business strategies and choices fully consider the short- and long-term impacts we have on the environment, on communities, and on... View Details
- 08 Jun 2010
- First Look
First Look: June 8
Kerry HermanHarvard Business School Case 510-063 In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president,... View Details
Keywords: Martha Lagace
- 01 Dec 2022
- News
Full Court Press
as a platform to not only improve the health and wellness of one of the world’s youngest and fastest growing populations but also to create a whole new industry around the business of sports,” says Tatum. Creating an industry from... View Details
Keywords: Dan Morrell
- Web
HBS - Financials | Supplemental Financial Information
since its creation has been remarkable, spurred by the demand for a high-quality online business education as a tool for career and personal advancement. Expanding its course portfolio with timely new offerings, HBS Online launched View Details
- 05 May 2009
- First Look
First Look: May 5, 2009
Working PapersRegional Trade Integration and Multinational Firm Strategies Authors:Pol Antrás and C. Fritz Foley Abstract This paper analyzes the effects of the formation of a regional trade agreement on the level and nature of... View Details
Keywords: Martha Lagace
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
innovation, we propose several new topic areas—performance trajectories, response strategies and hybrids, platform businesses, and innovation metrics—to guide subsequent empirical work. Download working... View Details
Keywords: Sean Silverthorne
- 20 Nov 2012
- First Look
First Look: November 20
has received substantial attention in the strategy literature, where a number of qualitative approaches to describe, represent, and evaluate business models have been proposed. We contend that while helpful to understand a firm's overall... View Details
Keywords: Sean Silverthorne
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
this new market and product category to take off, but if they become the cognitive referent, they get an unequal share of the gains from doing so.” Is there a roadmap or strategy that firms can follow to gain cognitive referent status?... View Details
- 01 Mar 2023
- News
Step Change
presenting, among other skills. “When Amal told me what she was working on to support female entrepreneurs, I saw it as something that’s really needed,” says Farah Emara, cofounder and CEO of B2B agritech platform FreshSource Global. When... View Details
- 18 Jul 2019
- Lessons from the Classroom
The Internet of Things Needs a Business Model. Here It Is
The Internet of Things (IoT) has been near the top of the technology-hype lists for years. In 2018, Gartner’s Hype Cycle for Emerging Technologies ranked IoT platforms as cresting the “peak of inflated expectations” stage and ready to... View Details
- 05 Sep 2018
- Research & Ideas
The Hidden Benefit of Giving Back to Open Source Software
employees on company time to make updates and edits to the software for community use that could be used by competitors? New research by Assistant Professor Frank Nagle, a member of the Strategy Unit at Harvard Business School, shows that... View Details