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      • Article

      Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

      By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman
      Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details
      Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat
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      Gaurav, Sarthak, Shawn A. Cole, and Jeremy Tobacman. "Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India." Journal of Marketing Research (JMR) 48, no. SPL (November 2011): S150–S162.
      • September 2011
      • Case

      Vibco Industrial Vibrators

      By: Das Narayandas, Kerry Herman and Matthew Preble
      Karl Wadensten, president of Vibco Vibrators, was deciding whether to grow his small company through a marketing push for one of two technologies that he believed could launch his company to the next level of sales, or if he should continue to grow his company through... View Details
      Keywords: Budgets and Budgeting; Customer Relationship Management; Decision Choices and Conditions; Marketing; Product Launch; Customization and Personalization; Expansion; Manufacturing Industry
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      Narayandas, Das, Kerry Herman, and Matthew Preble. "Vibco Industrial Vibrators." Harvard Business School Case 512-005, September 2011.
      • September 2011 (Revised February 2013)
      • Case

      Cleveland Clinic: Improving the Patient Experience

      By: Ananth Raman and Anita L. Tucker
      Healthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen, though, if healthcare also considered the question of "How does the patient feel?" This case looks at the... View Details
      Keywords: Health Care and Treatment; Customer Satisfaction; Performance Improvement; Service Delivery; Value Creation; Personal Characteristics; Human Needs
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      Raman, Ananth, and Anita L. Tucker. "Cleveland Clinic: Improving the Patient Experience." Harvard Business School Case 612-031, September 2011. (Revised February 2013.)
      • Fall 2011
      • Article

      A Brief Postwar History of U.S. Consumer Finance

      By: Gunnar Trumbull and Peter Tufano
      In this brief history of U.S. consumer finance since World War II, the sector is defined based on the functions delivered by firms in the form of payments, savings and investing, borrowing, managing risk, and providing advice. Evidence of major trends in consumption,... View Details
      Keywords: Consumer Finance; Consumer Credit; U.s. History; Consumer Behavior; Personal Finance; Credit; Trends; History; United States
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      Trumbull, Gunnar, and Peter Tufano. "A Brief Postwar History of U.S. Consumer Finance." Business History Review 85, no. 3 (Fall 2011): 461–498.
      • 2011
      • Book

      I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze

      By: Deepak Malhotra
      Now a Wall Street Journal Best-seller! If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago, the best-selling business fable Who Moved My Cheese? offered its answer to the question: accept that change is... View Details
      Keywords: Leadership; Success; Personal Development and Career; Problems and Challenges; Opportunities; Creativity
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      Malhotra, Deepak. I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze. Berrett-Koehler Publishers, 2011. (Wall Street Journal Best-Seller; Translated in ~20 languages.)
      • August 2011
      • Case

      Martha Rinaldi: Should She Stay or Should She Go?

      By: Linda A. Hill and Mark Renella
      Martha Rinaldi has been an assistant product manager at leading beverage company Potomac Waters since graduating from business school. Rinaldi is frustrated by her relationships with her boss and a close co-worker. Even though she works hard to please her manager, she... View Details
      Keywords: Interpersonal Relations; Management Styles; Managing Up; Career Planning; Conflict; Management Style; Interpersonal Communication; Personal Development and Career; Organizational Culture; Relationships; Performance Evaluation; Conflict and Resolution; Power and Influence; Food and Beverage Industry
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      Hill, Linda A., and Mark Renella. "Martha Rinaldi: Should She Stay or Should She Go?" Harvard Business School Brief Case 114-310, August 2011.
      • August 2011
      • Teaching Note

      Martha Rinaldi: Should She Stay or Should She Go? (Brief Case)

      By: Linda A. Hill and Mark Rennella
      Teaching Note for 4310. View Details
      Keywords: Interpersonal Relations; Management Styles; Managing Up; Career Planning; Conflict; Management Style; Organizational Culture; Personal Development and Career; Relationships; Conflict and Resolution; Power and Influence
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      Hill, Linda A., and Mark Rennella. "Martha Rinaldi: Should She Stay or Should She Go? (Brief Case)." Harvard Business School Teaching Note 114-313, August 2011.
      • August 2011
      • Case

      Denise Frazer and Paolo Canto: A Case Vignette on Feedback - Paolo Canto's Perspective

      By: Joshua D. Margolis and Anthony J. Mayo
      Denise Frazer and Paolo Canto, two HBS students, have decided to give each other feedback on their class participation. While Paolo believes that he has been sensitive to Denise in providing feedback, he does not feel that Denise is reciprocating. Her feedback seems to... View Details
      Keywords: Interpersonal Communication; Perspective; Outcome or Result; Performance Evaluation
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      Margolis, Joshua D., and Anthony J. Mayo. "Denise Frazer and Paolo Canto: A Case Vignette on Feedback - Paolo Canto's Perspective." Harvard Business School Case 412-046, August 2011.
      • August 2011 (Revised November 2014)
      • Teaching Note

      The Impact of Layoffs

      By: Sandra J. Sucher
      Keywords: Resignation and Termination; Outcome or Result; Personal Development and Career
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      Sucher, Sandra J. "The Impact of Layoffs ." Harvard Business School Teaching Note 612-024, August 2011. (Revised November 2014.)
      • August 2011 (Revised November 2012)
      • Case

      Michael Lester at Lachlan Consulting

      By: Anthony J. Mayo and Joshua D. Margolis
      Michael Lester, a consultant with Lachlan, was frustrated by his client's unwillingness to provide key data for an important presentation. Lester must decide how best to confront Nadine Robert, his client, knowing that his personal success and the reputation of his... View Details
      Keywords: Outcome or Result; Training; Customer Focus and Relationships; Interpersonal Communication; Success; Reputation
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      Mayo, Anthony J., and Joshua D. Margolis. "Michael Lester at Lachlan Consulting." Harvard Business School Case 412-041, August 2011. (Revised November 2012.)
      • 2011
      • Working Paper

      'Last-place Aversion': Evidence and Redistributive Implications

      By: Ilyana Kuziemko, Ryan W. Buell, Taly Reich and Michael I. Norton
      Why do low-income individuals often oppose redistribution? We hypothesize that an aversion to being in "last place" undercuts support for redistribution, with low-income individuals punishing those slightly below themselves to keep someone "beneath" them. In laboratory... View Details
      Keywords: Wages; Surveys; Wealth and Poverty; Behavior; Income; Research; Rank and Position; Attitudes; Personal Characteristics; Economics
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      Kuziemko, Ilyana, Ryan W. Buell, Taly Reich, and Michael I. Norton. "'Last-place Aversion': Evidence and Redistributive Implications." NBER Working Paper Series, No. 17234, August 2011.
      • 2011
      • Other Paper

      From Global Language Mandate to Personal Transformation: How Employees Address The Performance Challenge

      By: Tsedal Neeley and Boram Do
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      Neeley, Tsedal, and Boram Do. "From Global Language Mandate to Personal Transformation: How Employees Address The Performance Challenge."
      • June 2011 (Revised August 2011)
      • Case

      Colgate-Palmolive: Staying Ahead in Oral Care

      By: Rebecca M. Henderson and Ryan Johnson
      In 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing their focus on... View Details
      Keywords: Innovation Strategy; Brands and Branding; Product Positioning; Distribution Channels; Relationships; Competition; Competitive Advantage; Customization and Personalization; Health Industry
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      Henderson, Rebecca M., and Ryan Johnson. "Colgate-Palmolive: Staying Ahead in Oral Care." Harvard Business School Case 311-120, June 2011. (Revised August 2011.)
      • 2011
      • Book

      Flying Without a Net: Turn Fear of Change into Fuel for Success

      By: Thomas J. DeLong
      Confronted by omnipresent threats of job loss and change, even the brightest among us are anxious. In response, we're hunkering down, blocking ourselves from new challenges. This response hurts us and our organizations, but we fear making ourselves even more vulnerable... View Details
      Keywords: Leadership Style; Personal Development and Career; Problems and Challenges; Attitudes; Behavior
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      DeLong, Thomas J. Flying Without a Net: Turn Fear of Change into Fuel for Success. Boston: Harvard Business Review Press, 2011.
      • June 2011
      • Article

      Segmenting the Base of the Pyramid

      By: V. Kasturi Rangan, Michael Chu and Djorjiji Petkoski
      The bottom of the economic pyramid is a risky place for business, but decent profits can be made there if companies link their financial success with their constituencies' well-being. To do that effectively, you must understand the nuances of people's daily lives, say... View Details
      Keywords: International Finance; Risk and Uncertainty; Value Creation; Human Needs; Income; Poverty; Profit; Relationships; Economics; Segmentation
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      Rangan, V. Kasturi, Michael Chu, and Djorjiji Petkoski. "Segmenting the Base of the Pyramid." Harvard Business Review 89, no. 6 (June 2011).
      • June 2011
      • Article

      The Paradox of Excellence

      By: Thomas J. DeLong and Sara DeLong
      Why is it that so many smart, ambitious professionals are less productive and satisfied than they could be? We argue that it's often because they're afraid to demonstrate any sign of weakness. They're reluctant to ask important questions or try new... View Details
      Keywords: Employees; Innovation and Invention; Strength and Weakness; Performance Productivity; Risk and Uncertainty; Motivation and Incentives; Satisfaction
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      DeLong, Thomas J., and Sara DeLong. "The Paradox of Excellence." Harvard Business Review 89, no. 6 (June 2011).
      • June 2011
      • Article

      Truth in Giving: Experimental Evidence on the Welfare Effects of Informed Giving to the Poor

      By: Christina Fong and Felix Oberholzer-Gee
      It is often difficult for donors to predict the value of charitable giving because they know little about the persons who receive their help. This concern is particularly acute when making contributions to organizations that serve heterogeneous populations. While we... View Details
      Keywords: Philanthropy and Charitable Giving; Policy; Information; Knowledge Acquisition; Game Theory; Prejudice and Bias; Poverty; Welfare
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      Fong, Christina, and Felix Oberholzer-Gee. "Truth in Giving: Experimental Evidence on the Welfare Effects of Informed Giving to the Poor." Special Issue on Charitable Giving and Fundraising Journal of Public Economics 95, nos. 5-6 (June 2011): 436–444.
      • May 2011 (Revised March 2013)
      • Background Note

      Location Choice for New Ventures: Cities

      By: William R. Kerr and Ramana Nanda
      Location choice is a critical decision for entrepreneurs. This note explores how entrepreneurs should think about different city options through a systematic framework that encompasses professional and personal issues. We use the intellectual frameworks of the cluster... View Details
      Keywords: City; Business Startups
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      Kerr, William R., and Ramana Nanda. "Location Choice for New Ventures: Cities." Harvard Business School Background Note 811-106, May 2011. (Revised March 2013.)
      • May 2011 (Revised June 2011)
      • Case

      The Crisis at Tyco - A Director's Perspective

      By: Suraj Srinivasan and Aldo Sesia
      In 2002, Wendy Lane had been a member of the board of directors at Tyco International a little more than a year when the company's CEO Dennis Kozlowski and other top executives were accused of fraud, which ultimately led to resignations, imprisonments, lawsuits, and... View Details
      Keywords: Management Teams; Reputation; Governing and Advisory Boards; Crisis Management; Accounting Audits; Problems and Challenges; Risk Management; Finance; Managerial Roles; Lawsuits and Litigation; Service Industry; United States
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      Srinivasan, Suraj, and Aldo Sesia. "The Crisis at Tyco - A Director's Perspective." Harvard Business School Case 111-035, May 2011. (Revised June 2011.)
      • May 2011
      • Article

      Challenge the Boss or Stand Down

      By: W. Earl Sasser
      This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R1105X, and commentary-only, R1105Z. Tom Green, an aggressive young sales executive at self-service... View Details
      Keywords: Problems and Challenges; Personal Development and Career; Jobs and Positions; Conferences; Service Industry
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      Sasser, W. Earl. "Challenge the Boss or Stand Down." R1105M. Harvard Business Review 89, no. 5 (May 2011).
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