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      • August 2004 (Revised December 2005)
      • Case

      Li Ka-Shing

      By: Nitin Nohria and Bridget Gurtler
      From his humble beginnings in China as a teacher's son, a refugee, and later as a salesman, Li provides a lesson in integrity and adaptability. Through hard work, and a reputation for remaining true to his internal moral compass, he was able to build a business empire... View Details
      Keywords: Leadership Development; Corporate Entrepreneurship; Leadership Style; Success; Business Conglomerates; Ethics; Values and Beliefs; China
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      Nohria, Nitin, and Bridget Gurtler. "Li Ka-Shing." Harvard Business School Case 405-026, August 2004. (Revised December 2005.)
      • August 2004 (Revised February 2006)
      • Case

      Marketing James Patterson

      By: John A. Deighton
      Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
      Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
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      Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
      • July 2004
      • Article

      Overcoming Focusing Failures in Competitive Environments

      By: Lorraine Chen Idson, Dolly Chugh, Yoella Bereby-Meyer, Simone Moran, Brit Grosskopf and Max H. Bazerman
      Keywords: Failure; Competition
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      Idson, Lorraine Chen, Dolly Chugh, Yoella Bereby-Meyer, Simone Moran, Brit Grosskopf, and Max H. Bazerman. "Overcoming Focusing Failures in Competitive Environments." Journal of Behavioral Decision Making 17, no. 3 (July 2004): 159–172.
      • May 2004
      • Article

      The Role of Information in Medical Markets: An Analysis of Publicly Reported Outcomes in Cardiac Surgery

      By: David Cutler, Robert S. Huckman and Mary Beth Landrum
      Keywords: Information; Health; Markets; Theory; Outcome or Result
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      Cutler, David, Robert S. Huckman, and Mary Beth Landrum. "The Role of Information in Medical Markets: An Analysis of Publicly Reported Outcomes in Cardiac Surgery." American Economic Review 94, no. 2 (May 2004): 342–346. (Papers and Proceedings.)
      • April 2004
      • Article

      Success That Lasts, 659X

      By: Laura L. Nash and Howard Stevenson
      Keywords: Success
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      Nash, Laura L., and Howard Stevenson. "Success That Lasts, 659X." HBR OnPoint Enhanced Edition Harvard Business Review (April 2004).
      • March 2004 (Revised June 2004)
      • Case

      Blackout: August 14, 2003

      By: Thomas R. Eisenmann and Ryland Matthew Willis
      On August 14, 2003, an electricity blackout cascaded throughout the northeastern United States and Canada. Describes the structure, technology, and economics of the electric utility industry and how gradual deregulation beginning in the 1970s placed unprecedented, and... View Details
      Keywords: Information Technology; Performance Improvement; Infrastructure; Energy Sources; Business and Government Relations; Networks; Emerging Markets; Failure; Economics; Utilities Industry; Canada; Northeastern United States
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      Eisenmann, Thomas R., and Ryland Matthew Willis. "Blackout: August 14, 2003." Harvard Business School Case 804-156, March 2004. (Revised June 2004.)
      • March 8, 2004
      • Article

      Secret to Success: Go for "Just Enough"

      By: Laura Nash and Howard Stevenson
      Keywords: Success
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      Nash, Laura, and Howard Stevenson. Secret to Success: Go for "Just Enough". Harvard Business School Working Knowledge (March 8, 2004).
      • March 2004
      • Article

      How to Negotiate Successfully Online

      By: Michael Wheeler
      Keywords: Negotiation; Internet and the Web; Success
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      Wheeler, Michael. "How to Negotiate Successfully Online." Negotiation 7, no. 3 (March 2004).
      • March 2004
      • Article

      How to Negotiate Successfully Online

      By: Kathleen L. McGinn and Eric Wilson
      Keywords: Negotiation; Success; Online Technology
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      McGinn, Kathleen L., and Eric Wilson. "How to Negotiate Successfully Online." Negotiation 7, no. 3 (March 2004): 7–9.
      • 2004
      • Book

      Just Enough: Tools for Creating Success in Your Work and Life

      By: Howard Stevenson and Laura Nash
      Keywords: Success; Labor
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      Stevenson, Howard, and Laura Nash. Just Enough: Tools for Creating Success in Your Work and Life. John Wiley & Sons, 2004.
      • February 2004
      • Article

      Success That Lasts

      By: Laura Nash and Howard Stevenson
      Keywords: Success
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      Nash, Laura, and Howard Stevenson. "Success That Lasts." R0402H. Harvard Business Review 82, no. 2 (February 2004): 102–109.
      • 2004
      • Book

      Strategy Maps: Converting Intangible Assets into Tangible Outcomes

      By: Robert S. Kaplan and David P. Norton
      Keywords: Strategy; Assets; Outcome or Result
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      Kaplan, Robert S., and David P. Norton. Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Boston: Harvard Business School Press, 2004.
      • December 2003 (Revised April 2005)
      • Case

      Camilla Denison (A)

      By: H. Kent Bowen, Bryce LaPierre and Virginia Fuller
      Follows a successful manager as she takes on challenging assignments to lead manufacturing and development organizations. Details many experiences that influenced her character and attitudes from her youth to her graduate education and first jobs. Students discover the... View Details
      Keywords: Personal Development and Career; Success; Management Skills; Experience and Expertise
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      Bowen, H. Kent, Bryce LaPierre, and Virginia Fuller. "Camilla Denison (A)." Harvard Business School Case 604-061, December 2003. (Revised April 2005.)
      • December 2003 (Revised January 2004)
      • Case

      7-Eleven, Inc.

      By: David E. Bell and Hal Hogan
      Can 7-Eleven United States replicate the successful experience of 7-Eleven Japan in selling fresh foods through convenience stores? Describes the Japanese system and shows the steps the company is taking to try to achieve the same success in the United States. View Details
      Keywords: Distribution; Adoption; Success; Sales; Food; Food and Beverage Industry; Retail Industry; Japan; United States
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      Bell, David E., and Hal Hogan. "7-Eleven, Inc." Harvard Business School Case 504-057, December 2003. (Revised January 2004.)
      • December 2003
      • Article

      Focusing Failures in Competitive Environments: Explaining Decision Errors in the Monty Hall Game, the Acquiring a Company Problem, and Multiparty Ultimatums

      By: Avishalom Tor and Max H. Bazerman
      Keywords: Failure; Competition; Decision Making; Problems and Challenges
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      Tor, Avishalom, and Max H. Bazerman. "Focusing Failures in Competitive Environments: Explaining Decision Errors in the Monty Hall Game, the Acquiring a Company Problem, and Multiparty Ultimatums." Journal of Behavioral Decision Making 16, no. 5 (December 2003): 353–374.
      • November 2003 (Revised March 2004)
      • Case

      Teledesic (Abridged)

      By: Thomas R. Eisenmann
      Describes plans for a failed project that proposed the use of 288 satellites to deliver high-speed data communications services anywhere in the world. View Details
      Keywords: Communication Technology; Network Effects; Failure; Information Technology Industry; Telecommunications Industry
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      Eisenmann, Thomas R. "Teledesic (Abridged)." Harvard Business School Case 804-096, November 2003. (Revised March 2004.)
      • November 2003 (Revised January 2005)
      • Case

      San Francisco Giants

      By: William A. Sahlman and Elizabeth Kind
      Larry Baer, executive vice-president and COO, was eager to improve profitability for the San Francisco Giants baseball team. Over the last few years, the Giants have had a number of successes. They successfully built the first privately financed ball park in over 30... View Details
      Keywords: Buildings and Facilities; Business or Company Management; Success; Sports; Sports Industry; San Francisco
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      Sahlman, William A., and Elizabeth Kind. "San Francisco Giants." Harvard Business School Case 804-092, November 2003. (Revised January 2005.)
      • November 2003 (Revised August 2006)
      • Case

      Union Corrugating Company (B)

      By: Paul W. Marshall and Julia Stevens
      Lauri Union, president of Union Corrugating Co., has successfully transformed her family's corrugated steel roofing and siding manufacturer into a successful enterprise. Reviews how Union turned the struggling company around and also considers the management structure... View Details
      Keywords: Risk Management; Competition; Work-Life Balance; Success; Change Management; Management Systems; Construction Industry; Manufacturing Industry; Steel Industry; Boston; North Carolina
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      Marshall, Paul W., and Julia Stevens. "Union Corrugating Company (B)." Harvard Business School Case 804-003, November 2003. (Revised August 2006.)
      • October 2003 (Revised April 2005)
      • Case

      Innovation Corrupted: The Rise and Fall of Enron

      By: Malcolm S. Salter
      Presents an historical overview of Enron's rise and fall and summarizes what is currently known about (1) the evolution of Enron's business model, (2) the organizational processes Enron officials relied on to drive and monitor the business, (3) emergent behavior... View Details
      Keywords: Business Model; Behavior; Governing and Advisory Boards; Success; Transformation; Failure; Business Processes; Energy Industry; United States
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      Salter, Malcolm S. "Innovation Corrupted: The Rise and Fall of Enron." Harvard Business School Case 904-036, October 2003. (Revised April 2005.)
      • 01 Oct 2003
      • Conference Presentation

      The Best (and Worst) Days in Creative Project Teams: Some Preliminary Results

      By: Teresa M. Amabile and Steve J. Kramer
      Keywords: Creativity; Groups and Teams; Outcome or Result
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      Amabile, Teresa M., and Steve J. Kramer. "The Best (and Worst) Days in Creative Project Teams: Some Preliminary Results." In Society for Experimental Social Psychology, Boston. Paper presented at the Society for Experimental Social Psychology Annual Conference, Society for Experimental Psychology, Boston, October 01, 2003.
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