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  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

http://www.hbs.edu/research/pdf/08-045.pdf I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do... View Details
Keywords: Martha Lagace
  • 03 Jan 2017
  • First Look

January 3, 2017

silos within numerous academic medical centers, pharmaceutical companies, and some disease-based foundations. For new precision therapies to be developed, these data sets need to be shared broadly. Patients can help lead this effort by... View Details
Keywords: Carmen Nobel
  • 11 Mar 2014
  • First Look

First Look: March 11

our sample). August 2013 Marketing Letters To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online... View Details
Keywords: Sean Silverthorne
  • 17 Jun 2014
  • First Look

First Look: June 17

http://hbr.org/product/the-information-superhighway-meets-the-highway-technology-and-mobility-trends-and-opportunities/an/314093-PDF-ENG Harvard Business School Case 614-032 GE and the Industrial Internet CEO Jeff Immelt considers whether GE is moving fast enough on... View Details
Keywords: Sean Silverthorne
  • 11 Aug 2009
  • First Look

First Look: August 11, 2009

http://www.hbs.edu/research/pdf/10-006.pdf Banking Deregulations, Financing Constraints and Firm Entry Size Authors:William R. Kerr and Ramana Nanda Abstract We examine the effect of U.S. branch banking deregulations on the entry size of View Details
Keywords: Martha Lagace
  • 07 Jun 2011
  • First Look

First Look: June 7

Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the... View Details
Keywords: Sean Silverthorne
  • 28 Jun 2011
  • First Look

First Look: June 28

quarters following the buying pressure. These results provide new evidence that firm managers are able to identify and exploit overvalued equity. Read the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1364974   Working... View Details
Keywords: Sean Silverthorne
  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

relatively new phenomenon to study, with implications for all sides—the advertisers, the content providers, and the consumers," says Zhu. As more and more consumers turn from offline to online content... View Details
Keywords: by Julia Hanna; Journalism & News; Journalism & News; Journalism & News
  • 08 Apr 2014
  • First Look

First Look: April 8

examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed... View Details
Keywords: Martha Lagace
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

whether, when, and for which type of customer the introduction of a new channel helps and hurts sales in existing channels. Our framework separates short- and long-run effects by analyzing underlying channel capabilities. It suggests that... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

employment and patenting strength of a cluster have a separate positive effect on the employment and patenting growth of the constituent industries. Finally, we find that new regional industries emerge where there is a strong cluster.... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2014
  • First Look

First Look: December 16

Publications December 2014 Management Science When Performance Trumps Gender Bias: Joint Versus Separate Evaluation By: Bohnet, Iris, Alexandra van Geen, and Max Bazerman Abstract—We examine a new intervention to overcome gender biases in... View Details
Keywords: Sean Silverthorne
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 08 Dec 2009
  • First Look

First Look: Dec. 8

Online Advertising Authors: Benjamin Edelman Publication: HBR Now, HBR Voices (December 2009) Abstract The Internet is sold to advertisers as a highly measurable medium that is the most efficient way to target exactly the right customers.... View Details
Keywords: Martha Lagace
  • 15 Apr 2013
  • Research & Ideas

Solving the Search vs. Display Advertising Quandary

a few clicks of a mouse, companies can tell how successful a particular ad was in making a purchase decision. "A lot of companies have put more and more money into online marketing because online marketing... View Details
Keywords: by Michael Blanding; Advertising
  • 12 Mar 2013
  • First Look

First Look: March 12

technology is revolutionizing the global banking and payment industry. It offers new opportunities for banks to provide added convenience to their existing customers in developed countries and reach a large population of unbanked... View Details
Keywords: Sean Silverthorne
  • 19 May 2020
  • Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details
Keywords: by Michael Blanding; Retail
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

online discount vouchers, a new marketing tool that offers consumers large discounts when they prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2012
  • First Look

First Look: January 17

http://www.cengage.com/search/productOverview.do?Ntt=9781111972301&N=16+4294922453&Ntk=P_Isbn13 Behavioral Corporate Finance: A Current Survey Authors:Malcolm Baker and Jeffrey Wurgler Publication:In Handbook of the Economics of Finance. Vol. 2, edited by... View Details
Keywords: Sean Silverthorne

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