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  • All HBS Web  (3,267)
    • People  (4)
    • News  (919)
    • Research  (1,971)
    • Events  (33)
    • Multimedia  (17)
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← Page 45 of 3,267 Results →
  • March 2016
  • Article

To Groupon or Not to Groupon: The Profitability of Deep Discounts

By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers
We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications
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Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers. "To Groupon or Not to Groupon: The Profitability of Deep Discounts." Marketing Letters 27, no. 1 (March 2016): 39–53. (First circulated in June 2011. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)

    Jeff Fossett

    Jeff Fossett is a doctoral student in the Technology and Operations Management Unit at Harvard Business School. He is interested in economic and policy questions related to technology platforms and online marketplaces. Previously, Jeff was a member of the Data Science... View Details
    Keywords: information technology industry
    • August 2013 (Revised July 2024)
    • Case

    Amazon in 2024

    By: Sunil Gupta and Margaret L. Rodriguez
    Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
    Keywords: Platforms; Complements; Showrooming; Ecosystem; Growth Strategy; Competitive Advantage; Network Effects; Internet and the Web; Business Model; Competitive Strategy; Growth and Development Strategy; Digital Platforms; Retail Industry; Publishing Industry
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    Gupta, Sunil, and Margaret L. Rodriguez. "Amazon in 2024." Harvard Business School Case 514-025, August 2013. (Revised July 2024.)

      Christina M. Wallace

      A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

      Keywords: arts; venture capital industry; consumer products; service industry; internet
      • April 2012 (Revised March 2014)
      • Case

      Social Strategy at Nike

      By: Mikolaj Jan Piskorski and Ryan Johnson
      Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details
      Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry
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      Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
      • 2014
      • Working Paper

      ~To Groupon or Not to Groupon: The Profitability of Deep Discounts

      By: Benjamin G. Edelman
      We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details
      Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Online Advertising; Price; Profit; Marketing Strategy; Retail Industry
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      Edelman, Benjamin G. "~To Groupon or Not to Groupon: The Profitability of Deep Discounts." Harvard Business School Working Paper, No. 11-063, December 2010. (Revised June 2011, October 2011, January 2014. Featured in Working Knowledge: Is Groupon Good for Retailers? Excerpted in HBR Blogs: To Groupon or Not To Groupon: New Research on Voucher Profitability.)
      • February 2023 (Revised February 2024)
      • Case

      Doing Business in Helsinki, Finland

      By: Martin A. Sinozich, Lena Duchene, Tonia Labruyere and Daniela Beyersdorfer
      This case examines the challenges and opportunities of doing business in Finland. It highlights Finland's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details
      Keywords: Business History; Business and Government Relations; Corporate Strategy; Research and Development; Foreign Direct Investment; Crisis Management; Culture; Environmental Sustainability; International Relations; Food and Beverage Industry; Finland; Europe
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      Sinozich, Martin A., Lena Duchene, Tonia Labruyere, and Daniela Beyersdorfer. "Doing Business in Helsinki, Finland." Harvard Business School Case 323-079, February 2023. (Revised February 2024.)
      • Article

      Spatial Determinants of Entrepreneurship in India

      By: Ejaz Ghani, William R. Kerr and Stephen O'Connell
      We analyze the spatial determinants of entrepreneurship in India in the manufacturing and services sectors. Among general district traits, quality of physical infrastructure and workforce education are the strongest predictors of entry, with labor laws and household... View Details
      Keywords: Agglomeration; Development; Entrepreneurship; Manufacturing Industry; Service Industry; India; South Asia
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      Ghani, Ejaz, William R. Kerr, and Stephen O'Connell. "Spatial Determinants of Entrepreneurship in India." Special Issue on Entrepreneurship in a Regional Context. Regional Studies 48, no. 6 (2014): 1071–1089.
      • February 2021 (Revised March 2022)
      • Case

      Marvin: A Personalized Telehealth Approach to Mental Health

      By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley
      More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details
      Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health & Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software
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      Herzlinger, Regina E., Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop, and Julia Kelley. "Marvin: A Personalized Telehealth Approach to Mental Health." Harvard Business School Case 321-127, February 2021. (Revised March 2022.)
      • 20 Nov 2012
      • Working Paper Summaries

      Pay Harmony: Peer Comparison and Executive Compensation

      Keywords: by Claudine Gartenberg & Julie Wulf
      • 17 Mar 2015
      • Research & Ideas

      Where Did My Shopping Mall Go?

      are that retailers will reduce store count and also reduce the size of those locations as online commerce begins to satisfy more and more demand. What is to become of all this retail space? How do consumers go and "kick the tires" of... View Details
      Keywords: by Sean Silverthorne; Retail

        New Twitter Research: Men Follow Men and Nobody Tweets

        Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter's purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing... View Details

        • April 2006 (Revised April 2007)
        • Case

        Endeca Technologies: New Growth Opportunities

        By: Paul A. Gompers and Kristin Perry
        Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September... View Details
        Keywords: Decision Choices and Conditions; Market Entry and Exit; Production; Organizational Structure; Partners and Partnerships; Opportunities; Expansion; Internet and the Web; Applications and Software; Information Technology Industry
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        Gompers, Paul A., and Kristin Perry. "Endeca Technologies: New Growth Opportunities." Harvard Business School Case 206-041, April 2006. (Revised April 2007.)
        • September 2024
        • Article

        Gender Gaps: Back and Here to Stay? Evidence from Skilled Ugandan Workers During COVID-19

        By: Livia Alfonsi, Mary Namubiru and Sara Spaziani
        We investigate gender disparities in the effect of COVID-19 on the labor market outcomes of skilled Ugandan workers. Leveraging a high-frequency panel dataset, we find that the lockdowns imposed in Uganda reduced employment by 69% for women and by 45% for men,... View Details
        Keywords: COVID-19; Wage Gap; Gender; Equality and Inequality; Employment; Wages; Uganda
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        Alfonsi, Livia, Mary Namubiru, and Sara Spaziani. "Gender Gaps: Back and Here to Stay? Evidence from Skilled Ugandan Workers During COVID-19." Review of Economics of the Household 22, no. 3 (September 2024): 999–1046.
        • January – February 2011
        • Article

        'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers

        By: Elie Ofek, Zsolt Katona and Miklos Sarvary
        The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
        Keywords: Price; Profit; Marketing Channels; Consumer Behavior; Online Technology; Retail Industry
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        Ofek, Elie, Zsolt Katona, and Miklos Sarvary. "'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers." Marketing Science 30, no. 1 (January–February 2011).
        • 2012
        • Other Unpublished Work

        Selection, Reallocation, and Knowledge Spillover: Identifying the Sources of Productivity Gains from Multinational Activity

        By: Laura Alfaro and Maggie X. Chen
        The impact of multinational activity on host-country productivity has been a major topic of economic research. A positive impact can be attributed to knowledge spillovers from foreign multinational to domestic firms or a less stressed, alternative explanation—firm... View Details
        Keywords: Multinational Firms and Management; Performance Productivity; Supply and Industry; Knowledge; Manufacturing Industry
        Citation
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        Alfaro, Laura, and Maggie X. Chen. "Selection, Reallocation, and Knowledge Spillover: Identifying the Sources of Productivity Gains from Multinational Activity." 2012.
        • 10 Dec 2013
        • First Look

        First Look: December 10

        and Incentives in Online Affiliate Marketing By: Edelman, Benjamin G., and Wesley Brandi Abstract—We consider alternative methods of supervising staff who have significant discretion and whose efforts are... View Details
        Keywords: Sean Silverthorne
        • Fall, 2024
        • Article

        Sixty Years of the Voting Rights Act: Progress and Pitfalls

        By: Andrea Bernini, Giovanni Facchini, Marco Tabellini and Cecilia Testa
        We review the literature on the effects of the 1965 Voting Rights Act (VRA), which removed formal restrictions to Black political participation. After a brief description of racial discrimination suffered by Black Americans since Reconstruction, we introduce the goals... View Details
        Keywords: Prejudice and Bias; Equality and Inequality; Race; Political Elections; Voting; Policy; Outcome or Result; Government Legislation
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        Bernini, Andrea, Giovanni Facchini, Marco Tabellini, and Cecilia Testa. "Sixty Years of the Voting Rights Act: Progress and Pitfalls." Oxford Review of Economic Policy 40, no. 3 (Fall, 2024): 486–497.
        • February 2011
        • Case

        oDesk: Changing How the World Works

        By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska
        It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details
        Keywords: Recruitment; Leadership; Growth and Development Strategy; Digital Platforms; Marketplace Matching; Corporate Strategy; Internet and the Web; Consulting Industry
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        Groysberg, Boris, David A. Thomas, and Jennifer M. Tydlaska. "oDesk: Changing How the World Works." Harvard Business School Case 411-078, February 2011.
        • 07 Dec 2015
        • HBS Seminar

        Antonio Moreno-Garcia, Assistant Professor of Managerial Economics & Decision Sciences, Kellogg School of Management, Northwestern University

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