Publications

01 Apr 1998
News

Short Takes

decision-making climates that are externally oriented." The lesson for managers, the authors say, is that instead of adapting their management practices to local norms, multinational firms should strive to create the kind of... View Details

Keywords: Garry Emmons and Caroline Chauncey

01 Jun 2000
News

Capturing Human Capital

strategically and organizationally." A longtime observer of multinational corporations, Bartlett is the School's Daewoo Professor of Business Administration. In 1998 he and Sumantra Ghoshal published a second edition of Managing Across... View Details

21 Aug 2012
First Look

First Look: August 21

PublicationsThe Size and Composition of Corporate Headquarters in Multinational Companies: Empirical Evidence Authors:David Collis, David Young, and Michael Goold Publication:Journal of International Management 18, no. 3 (September... View Details

Keywords: Sean Silverthorne

31 May 2011
First Look

First Look: May 31

within domestic Chinese companies, so he has turned to global multinational pharma companies, for now. The purpose of the case is to help present and future managers at global multinationals who have... View Details

Keywords: Sean Silverthorne

01 Mar 2023
News

Family Matters

being a CEO of a multinational corporation. She even dressed the part, going to school in a pantsuit. But the path to the corner office is often an expensive one. Thompson-Woode learned this as a high schooler in Brooklyn when she wanted... View Details

Keywords: April White

25 Feb 2020
News

The Past Informs the Future of Work

multinational company with operations in 26 countries and numerous international partnerships. In 2017, the company had more than half a billion mobile, fixed, and TV customers. During case discussions, students explore Vodafone’s... View Details

Keywords: Jennifer Gillespie; Telecommunications; Information

Blog

Emerging from the Pandemic: Insights from South Asia and ASEAN

have to be away for quite as long. We also worked with client companies to create several custom programs that were delivered virtually. For example, we collaborated with the India subsidiary of one of the largest multinational technology... View Details

October 1995 (Revised October 1996)
Case

Disney Consumer Products in Lebanon

By: John A. Quelch

The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details

Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States

21 Apr 2015
First Look

First Look: April 21

http://www.brookings.edu/~/media/Projects/BPEA/Fall-2014/Fall2014BPEA_Weinzierl.pdf?la=en Working Papers Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen... View Details

Keywords: Carmen Nobel & Sean Silverthorne

12 Dec 2006
First Look

First Look: December 12, 2006

corporations hold significant amounts of cash on their balance sheets, and these cash holdings have been justified in the existing empirical literature by transaction costs and precautionary motives. An additional explanation, considered in this study, is that U.S.... View Details

Keywords: Martha Lagace

2009
Chapter

Third World Multinationals: A Look Back

By: L. T. Wells Jr.

Keywords: Business History; Multinational Firms and Management; Africa; Asia; Latin America; Oceania; West Indies

September 1998 (Revised October 2001)
Case

SADAFCO

SADAFCO has long enjoyed a dominant position in the milk and ice cream markets in Saudi Arabia. In the mid-1990s, this dominance was under threat as Nestle, Unilever, and Mars all entered the ice cream market. The case outlines the Saudi Arabian ice cream wars. View Details

Keywords: Competition; Food; Multinational Firms and Management; Food and Beverage Industry; Saudi Arabia

January 1984 (Revised April 1987)
Case

Turning Around Alcan Europe (A): Patrick Rich's First Four Months as CEO-Europe

Faced with large losses in Alcan Aluminum (Europe), Patrick Rich takes the position of area general manager and slashes capital budgets, introduces new financial controls, and sets up mechanisms for increasing cooperation among the national subsidiaries. The focus is... View Details

Keywords: Change Management; Multinational Firms and Management; Manufacturing Industry; Europe