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  • 27 Aug 2019
  • Blog Post

Meet the PRIDE Club

community's use of the traditional acronym "LGBT." In ensuing discussions, they sought a name that would be most welcoming as a club and community at Harvard Business School, while remaining externally recognizable as an LGBTQ+... View Details
  • 22 Nov 2006
  • Research & Ideas

CEO Succession: The Case at Ford

Jim Aisner, Director of Media Relations at Harvard Business School. Jim Aisner: With me today is Harvard Business School professor Joseph Bower, an expert on corporate strategy... View Details
Keywords: by Jim Aisner; Auto; Employment
  • March 2018 (Revised December 2019)
  • Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details
Keywords: Female; Decisions; African-Americans; Contemporary History; Social History; Culture; Selling; Acquisition; Joint Ventures; Corporate Entrepreneurship; Asset Pricing; Collaborative Innovation and Invention; Innovation and Management; Brands and Branding; Media; Organizational Culture; Valuation; Journals and Magazines; Business History; Fairness; Adaptation; Consolidation; Publishing Industry; New York (city, NY)
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  • 27 Sep 2021
  • Research & Ideas

Managers, Your Employees Don’t Want to Be Facebook ‘Friends’

For the most part, social media is what you make it. You choose whom to keep tabs on, who can follow you back, what you “like,” and which snippets of your life you reveal. But what if those carefully curated depictions are suddenly on the... View Details
Keywords: by Rachel Kim Raczka
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

UK’s National Health Service improved influenza vaccine adoption by employing medical professionals in its media efforts." Doctors, nurses, and medical professionals are also opinion leaders because patients trust their health care... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • Web

Tsedal Neeley | About

Tsedal Neeley Senior Associate Dean for Faculty Development and Research Unit Organizational Behavior Contact Phone Bio Tsedal Neeley is the Naylor Fitzhugh Professor of Business Administration, Senior Associate Dean of Faculty... View Details
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

paper: http://www.hbs.edu/research/pdf/07-022.pdf   Cases & Course MaterialsAirbus vs. Boeing (B): Should Airbus Build the VLCT Alone? Harvard Business School Supplement 707-448 Supplements the (A) case. Purchase this supplement:... View Details
Keywords: Martha Lagace
  • 01 Apr 2000
  • News

Student "Treks" Lead to Jobs and Opportunities

one-third of the HBS student body -- traveled to San Francisco and Silicon Valley as participants in the fifth annual WesTrek, an event organized by members of the High Tech and New Media Club in coordination with the School's Career... View Details
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

company’s obligation lie? The struggle over the advertising of India’s fairness creams is the centerpiece of a March 2016 case “Fair & Lovely vs. Dark Is Beautiful,” which was written by Rohit Deshpandé, Sebastian S. Kresge Professor of Marketing at Harvard View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • 28 Apr 2008
  • HBS Case

Negotiating with Wal-Mart

perspective. There are numerous media accounts of the corporate monolith riding its suppliers into the ground. But what about those who manage to survive, and thrive, while dealing with the classic hardball negotiator? In "Sarah... View Details
Keywords: by Julia Hanna; Retail
  • 29 Apr 2008
  • First Look

First Look: April 29, 2008

Sony's current keitai initiatives move the company in the right strategic direction? Allows for an in-depth examination of viable business models for established media companies competing in digital markets... View Details
Keywords: Martha Lagace
  • 09 Jan 2006
  • Research & Ideas

What Really Drives Your Strategy?

Strategy, published by Oxford University Press. Contributors to the book include Harvard Business School's Clayton M. Christensen, Walter Kuemmerle, and Thomas R. Eisenmann, as well as nine other scholars. Bower and Gilbert recently sat... View Details
Keywords: by Martha Lagace
  • Web

Judges - Alumni

Start-up culture and operations · Business model development · Team building and coaching · New business development Industry Consumer Products and Services (B2C), Technology Verticals Beauty, E-Commerce,... View Details
  • Web

HBS - Financials | Supplemental Financial Information

representing 42 percent of the group’s total annual sales in fiscal 2022. Harvard Business Review provided subscribers with timely articles from its flagship magazine, website (hbr.org) and social media... View Details
  • 24 Jan 2018
  • Research & Ideas

How to Get People Addicted to a Good Habit

water dispensers,” says Hussam, an assistant professor at Harvard Business School whose research lies at the intersection of development, behavioral, and health economics. “Which means that when these initiatives don’t work, nobody can... View Details
Keywords: by Carmen Nobel
  • 22 Feb 2021
  • Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

Selling is changing, but broad generalizations and false dichotomies about ecommerce, big data, and other trends—hallmarks of current sales advice—are keeping business leaders from making sound decisions, says Frank Cespedes, author of a... View Details
Keywords: by Kristen Senz
  • 20 Feb 2020
  • Blog Post

Know Your Audience – Recruiting HBS Students for Technology

Strategy, Marketing & Corporate Relations, Career & Professional Development Molly DeCastro – Recruiting Relations Manager, Career & Professional Development Cathy and Molly work closely with technology companies as they develop and execute their recruiting... View Details
Keywords: Technology
  • 26 Oct 2018
  • Blog Post

Making the Switch from Finance to Fitness

that “fitness is a hobby and finance is your career.” I remember nodding in agreement, but at the same time, those words rang so false. Why Harvard Business School One day it really hit me that I ultimately wanted to partner my love of... View Details
  • Web

Ellen Desmarais | About

Ellen Desmarais Bio Ellen Desmarais is Co-President of Harvard Business Publishing (HBP), a not-for-profit independent 501(3) corporation that is an affiliate of Harvard Business School. HBP bridges... View Details
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

http://www.hbs.edu/research/pdf/08-024.pdf   Cases & Course MaterialsThe Center for Creative Leadership Harvard Business School Case 308-013 The Center for Creative Leadership (CCL) was founded in 1970 on the notion that leadership... View Details
Keywords: Martha Lagace