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  • All HBS Web  (3,007)
    • People  (24)
    • News  (827)
    • Research  (1,602)
    • Events  (15)
    • Multimedia  (41)
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← Page 45 of 3,007 Results →
  • July 1993 (Revised November 1993)
  • Case

European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering

By: Jeffrey F. Rayport
The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing... View Details
Keywords: Bonds; Marketing Strategy; Capital Markets; Banks and Banking; Banking Industry; Europe
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Rayport, Jeffrey F. "European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering." Harvard Business School Case 594-005, July 1993. (Revised November 1993.)

    The Truth About Open Offices

    It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces are displacing cubicles, making people more visible. Messaging is displacing phone calls, making people more accessible. Enterprise social media tools are displacing... View Details
    • 2006
    • Article

    Measuring the Effect of Multimarket Contact on Competition: Evidence from Mergers Following Radio Broadcast Ownership Deregulation

    By: Joel Waldfogel and Julie Wulf
    This paper examines the effects of multimarket contact on advertising prices in the U.S. radio broadcasting industry. While it is in general difficult to measure the effect of multimarket contact on competition, the 1996 Telecommunications Act substantially relaxed... View Details
    Keywords: Marketing Communications; Markets; Geographic Location; Advertising; Ownership; Price; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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    Waldfogel, Joel, and Julie Wulf. "Measuring the Effect of Multimarket Contact on Competition: Evidence from Mergers Following Radio Broadcast Ownership Deregulation." Art. 17. Contributions B.E. Journal of Economic Analysis & Policy 5, no. 1 (2006).
    • November 2016 (Revised December 2016)
    • Case

    Anthology: Pivoting the Business Model

    By: Shikhar Ghosh and Christopher Payton
    In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,... View Details
    Keywords: Mergers & Acquisitions; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; Mergers and Acquisitions; Business Exit or Shutdown; Fairness; Valuation; Technology Industry; Consumer Products Industry; North America; United States; Seattle
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    Ghosh, Shikhar, and Christopher Payton. "Anthology: Pivoting the Business Model." Harvard Business School Case 817-066, November 2016. (Revised December 2016.)
    • 2021
    • Working Paper

    The Green Bonding Hypothesis: How Do Green Bonds Enhance the Credibility of Environmental Commitments?

    By: Shirley Lu
    This paper proposes and provides evidence on a green bonding hypothesis, where green bonds act as a commitment device that subjects firms to institutions holding them accountable to their environmental promises. I find that green-bond issuers face higher climate change... View Details
    Keywords: Bonding Hypothesis; Sustainable Finance; Climate Change; Corporate Social Responsibility and Impact; Environmental Sustainability; Bonds; Corporate Accountability
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    Lu, Shirley. "The Green Bonding Hypothesis: How Do Green Bonds Enhance the Credibility of Environmental Commitments?" SSRN Working Paper Series, No. 3898909, December 2021.
    • 2012
    • Other Unpublished Work

    Environmental corporate strategy and advancements in enhanced oil recovery technology among U.S. firms

    By: Shon R. Hiatt
    This study seeks to address how collective actors can affect technology development and adoption among organizations by creating regulatory uncertainty. Empirically, this paper focuses on the influence of environmental organizations concerned about climate change on... View Details
    Keywords: Energy; Technology Adoption; Natural Environment; Governing Rules, Regulations, and Reforms; Corporate Strategy; United States
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    Hiatt, Shon R. "Environmental corporate strategy and advancements in enhanced oil recovery technology among U.S. firms." 2012.
    • 30 Nov 2018
    • News

    The Challenges GM Is Facing, and the Reasoning Behind Its Plant Closures

    • October 2001 (Revised April 2002)
    • Case

    America Online, Inc.: Disclosure Strategy

    By: Amy P. Hutton and David Lane
    Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details
    Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Media and Broadcasting Industry; Media and Broadcasting Industry
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    Hutton, Amy P., and David Lane. "America Online, Inc.: Disclosure Strategy." Harvard Business School Case 102-004, October 2001. (Revised April 2002.)
    • 24 Sep 2021
    • News

    ‘Enthusiastic Entrepreneurs’: Pre-IPO Statements On Profitability Prove To Be Larger Than Real Life

    • July 2017 (Revised December 2018)
    • Case

    Populism in America: Fake News, Alternative Facts and Elite Betrayal in the Trump Era

    By: Rafael Di Tella and Sarah McAra
    During the 2016 U.S. election, long-time politician Hillary Clinton, a Democrat, and celebrity billionaire Donald Trump, a Republican, faced off in a contentious race for president. In the primaries, candidates from both major political parties used anti-establishment... View Details
    Keywords: Populism; Elites; Income Inequality; Government and Politics; Globalization; Political Elections; News; Media; Labor; Prejudice and Bias; Public Opinion; Social Issues; Wealth and Poverty; Social Media
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    Di Tella, Rafael, and Sarah McAra. "Populism in America: Fake News, Alternative Facts and Elite Betrayal in the Trump Era." Harvard Business School Case 718-005, July 2017. (Revised December 2018.)
    • November 1993 (Revised September 2018)
    • Case

    Rudi Gassner and the Executive Committee of BMG International (A)

    By: Linda Hill and Katherine Seger Weber
    Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a... View Details
    Keywords: Managerial Roles; Management Teams; Decision Making; Business Plan; Growth and Development Strategy; Global Strategy; Leadership Style; Organizational Culture; Business Subsidiaries; Business Conglomerates; Cost Management; Change Management; Media and Broadcasting Industry; Media and Broadcasting Industry; Germany
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    Hill, Linda, and Katherine Seger Weber. "Rudi Gassner and the Executive Committee of BMG International (A)." Harvard Business School Case 494-055, November 1993. (Revised September 2018.)
    • February 2012 (Revised June 2012)
    • Case

    Rospil.info

    By: Paul Healy, Karthik Ramanna and Matthew Shaffer
    What should business leaders do about corruption? In December 2011, four HBS alumni met to debate how to engage the unprecedented protests against Vladimir Putin's corrupt government, which had erupted in Russia in response to alleged fraud in the recent parliamentary... View Details
    Keywords: Leadership; Crime and Corruption; Government and Politics; Social and Collaborative Networks; Blogs; Information Industry; Russia
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    Healy, Paul, Karthik Ramanna, and Matthew Shaffer. "Rospil.info." Harvard Business School Case 112-033, February 2012. (Revised June 2012.)
    • August 2009 (Revised August 2010)
    • Case

    Slanket: Responding to Snuggie's Market Entry

    By: John A. Deighton and Leora Kornfeld
    How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
    Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
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    Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
    • March 1998 (Revised August 1998)
    • Case

    BSkyB

    By: Debora L. Spar
    In 1983, Rupert Murdoch's News Corp. bought a floundering two-year-old British company called Satellite Television plc. and renamed it Sky. Without external financing, without having been allocated any space on Britain's existing satellites, and over the opposition of... View Details
    Keywords: Information Technology; Change Management; Television Entertainment; Media and Broadcasting Industry; Great Britain
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    Spar, Debora L., and Paula Zakaria. "BSkyB." Harvard Business School Case 798-077, March 1998. (Revised August 1998.)
    • 27 Dec 2010
    • Research & Ideas

    HBS Faculty on 2010’s Biggest Business Developments

    innovations, or selling services—to step up and lead without a hierarchy. Consumer marketing companies are lining up to use these networks to reach their tailored demographics with highly personalized messages. Already they are revolutionizing marketing by shifting... View Details
    Keywords: by Staff
    • Web

    Institute For Strategy And Competitiveness

    KU Leuven's Documentary on Shared Value KU Leuven , February 11, 2019 See all media mentions Data & External Sites U.S. Cluster Mapping Portal "Mapping a nation of regional clusters" Why Competition in the Politics Industry is Failing... View Details
    • February 1987 (Revised January 1989)
    • Case

    SmithKline Consumer Products: The Contac Relaunch

    In March 1986, a tamperer contaminated CONTAC Cold Capsules, SmithKline Consumer Product's most popular product. To relaunch CONTAC after withdrawing it from the market, the management team had to present a plan of action to the corporation board. They knew CONTAC's 25... View Details
    Keywords: Safety; Crisis Management; Product Launch; Pharmaceutical Industry
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    Kosnik, Thomas J. "SmithKline Consumer Products: The Contac Relaunch." Harvard Business School Case 588-046, February 1987. (Revised January 1989.)
    • 15 Apr 2015
    • News

    2015 Best 40 Under 40 Professors: Francesca Gino, Harvard Business School

    • Web

    Live from Klarman Hall - Alumni

    provide frameworks for critical thinking, with an emphasis on assessing current media articles on complex topics like healthcare, climate change, and education. Participants will explore the distinction between news and opinion and will... View Details
    • September 2017
    • Case

    Harvard Men's Soccer

    By: Alison Wood Brooks and Katherine Coffman
    In the fall of 2016, the Crimson, Harvard’s undergraduate newspaper, broke a story revealing that the 2012 Harvard Men’s Soccer team had produced a sexually explicit “scouting report” about the Women’s Soccer team. The story generated national headlines and... View Details
    Keywords: Moral Sensibility; Ethics; Gender; Social Issues
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    Brooks, Alison Wood, and Katherine Coffman. "Harvard Men's Soccer." Harvard Business School Case 918-011, September 2017.
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