Publications

April 19, 2018
Article

4 Ways to Improve Your Content Marketing

By: Frank V. Cespedes and Russ Heddleston

In the past decade, content marketing has become a widely established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing... View Details

Keywords: Marketing; Marketing Communications; Sales; Performance Improvement

Register to Read

November 2015
Article

Modularity and Intellectual Property Protection

By: Carliss Y. Baldwin and Joachim Henkel

Modularity is a means of partitioning technical knowledge about a product or process. When state-sanctioned intellectual property (IP) rights are ineffective or costly to enforce, modularity can be used to hide information and thus protect IP. We investigate the impact... View Details

Keywords: Modularity; Value Appropriation; Relational Contracts; Clans; Intellectual Property

Find at Harvard

Read Now

2014
Working Paper

Modularity and Intellectual Property Protection

By: Carliss Y. Baldwin and Joachim Henkel

Modularity is a means of partitioning technical knowledge about a product or process. When state-sanctioned intellectual property (IP) rights are ineffective or costly to enforce, modularity can be used to hide information and thus protect IP. We investigate the impact... View Details

Keywords: Modularity; Value Appropriation; Relational Contracts; Clans; Rights; Complexity; Intellectual Property

SSRN

Read Now

30 Nov 2018
News

The Challenges GM Is Facing, and the Reasoning Behind Its Plant Closures

Modularity and Intellectual Property Protection

Modularity is a means of partitioning technical knowledge about a product or process. When state-sanctioned intellectual property (IP) rights are ineffective or costly to enforce, modularity can be used to hide information and thus protect IP. We investigate the impact... View Details

06 May 2024
Research & Ideas

The Critical Minutes After a Virtual Meeting That Can Build Up or Tear Down Teams

backstage is potent, she says, which means it’s more critical than ever that people feel heard on the frontstage because there is increasingly less access to what’s happening on the backstage. At the same time, Perlow also notes that “the... View Details

Keywords: by Michael Blanding

29 Apr 2021
Blog Post

PRIDE at HBS: Forty Years of Progress

needed such a community until I got to HBS and became a part of PRIDE. It has changed my perspective on everything. It’s so important to be a part of a community that fully understands what it means for me to be gay. PRIDE has been such... View Details

25 Jan 2024
Research & Ideas

Being a Team Player: Why College Athletes Succeed in Business

C-suite roles than their classmates, says Paul Gompers, the Eugene Holman Professor of Business Administration at Harvard Business School, who is one of the study’s co-authors. “It certainly makes sense that that kind of intense commitment View Details

Keywords: by Rachel Layne

June 2024 (Revised September 2024)
Case

Sequoia Capital

By: Jo Tango, Christina Wallace, Srimayi Mylavarapu and Johnson Elugbadebo

Sequoia Capital, a venture capital firm founded in 1972, quickly grew to become one of the most storied venture capital firms in the world. Fueled by a strong culture, Sequoia's investment track record included the names of some of the largest global successes.... View Details

Keywords: Venture Capital; Organizational Culture; Organizational Change and Adaptation; Restructuring; Corporate Strategy; Financial Services Industry

2012
Working Paper

The Impact of Modularity on Intellectual Property and Value Appropriation

By: Carliss Y. Baldwin and Joachim Henkel

Modularity is a means of partitioning technical knowledge about a product or process. When state-sanctioned intellectual property rights are ineffective or costly to enforce, modularity can be used to hide information and thus protect intellectual property (IP). We... View Details

Keywords: Strategy; Open Source Distribution; Value; Complexity; Intellectual Property

SSRN

Read Now

September 2011 (Revised October 2011)
Case

Scotty Smiley

By: Scott A. Snook and Doug Crandall

U.S. Army Lieutenant Scotty Smiley faces the biggest challenge of his young life. What will he do after learning that the wounds he received from a car bomb in Iraq have left him permanently blinded? On April 6, 2005, Lieutenant Scotty Smiley was grievously wounded by... View Details

Keywords: Government Administration; Leadership Development; Leadership Style; Personal Characteristics; Customization and Personalization; Personal Development and Career; Work-Life Balance; Performance Capacity; Planning; Employment Industry; United States; Iraq

August 2024 (Revised January 2025)
Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details

Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Consumer Products Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Retail Industry; United States

June 2021 (Revised November 2021)
Case

Equity Bank: Charting the Future

By: Lauren Cohen, Michael Chitavi and Spencer C. N. Hagist

After climbing the ranks among Kenya's financial institutions from 66th to 1st, and toppling a quarter of the market share held by mobile money giant Safaricom, CEO James Mwangi must now guide Equity Bank into its next stage of development beyond "Equity 3.0." Should... View Details

Keywords: Growth and Development Strategy; Leadership; Decision Making; Market Entry and Exit; Developing Countries and Economies; Financial Institutions; Economics; Kenya

03 Dec 2018
News

Young Americans need to be taught skills, not handed credentials

Teaching Interest

Overview

By: Benjamin C. Esty

I created and teach a course called Strategies for Value Creation (SVC). It is designed to be a capstone course in the Elective Curriculum (EC or second year of the MBA program) that integrates and further develops concepts developed in several Required Curriculum (RC... View Details

Keywords: Corporate Strategy; Corporate Social Responsibility and Impact; Corporate Finance; Value Creation; Competitive Advantage; Competitive Strategy; Financial Management

08 Mar 2020
News

The Reflective Leader

2022
Chapter

Connecter les rêves

By: Hubert Joly and Mariana Arnaut

Trouver du sens dans son travail est plus que jamais vécu comme essentiel. L’entreprise, l’une des organisations humaines les plus capables d’innovation, a un rôle central à jouer face aux enjeux sociaux et environnementaux. Reste à déterminer quels principes peuvent... View Details

Research Summary

Choice Amnesia: Motivated Forgetting of Difficult Choices

Imagine having to choose between your two favorite flavors of ice cream, chocolate and mint chip. Previous work suggests that whichever option you pick (say, chocolate) will become even more appealing after your decision, and the rejected option (mint chip) will get... View Details

Article

Targeting Weather Insurance Markets

By: Anita Mukherjee, Shawn Cole and Jeremy Tobacman

The suitability of insurance products often depends greatly on individual circumstances. This paper examines the challenges of heterogeneity in a relatively new product, weather‐indexed insurance. This index insurance product has been launched in over a dozen... View Details

Keywords: Index Insurance; Labor Markets; Self-insurance; Self-protection; Weather; Insurance; Markets; Household; Risk Management

Find at Harvard