Marketing Communications - Publications - Faculty & Research

17 Jan 2023
In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details

Keywords: by Avery Forman

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Policies, Rules & Guidelines | About

student statements made in class. Commercial Videotaping & Photography Commercial videotaping and still photography on the Harvard Business School campus and within its buildings by outside agencies is not allowed without permission from the School’s View Details

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Fellowships - Business History

protected by law. Apply Online “ HBS shows how business history can be a viable and thriving field of research and teaching in a business school, by offering great electives, unique research and pedagogical efforts such as the Creating Emerging View Details

December 2022 (Revised February 2023)
Case

Marfrig's Quest for Sustainable Beef

By: Jose B. Alvarez, Pedro Levindo and Ruth Costas

Marfrig, one of the world’s leading meatpackers, strived to comply with its commitment to have a deforestation-free value chain in Brazil by 2030. The company also pledged to reduce its emissions of greenhouse gases in accordance with the guidelines set by the... View Details

Keywords: Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Acquisition; Family Business; Communication Strategy; Environmental Management; Climate Change; Environmental Regulation; Environmental Sustainability; Bonds; Food; Global Strategy; Goods and Commodities; Government and Politics; Political Elections; Leading Change; Marketing; Product Marketing; Product Positioning; Supply Chain; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Partners and Partnerships; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Corporate Strategy; Diversification; Expansion; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil; Latin America; Argentina; Uruguay; North America; United States; Europe; Asia; China

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14 Feb 2023
Blog Post

Recruiting During Uncertainty: How to Meet Students Where They Are

The early 2023 job market is a story of mixed signals. Scrolling their LinkedIn newsfeed, students are seeing a sea of layoffs. Yet at the same time the unemployment rate has hit a 53-year low. Some companies are proactively seeking more... View Details

Keywords: All Industries

November 2022
Teaching Note

Proximie: Using XR Technology to Create Borderless Operating Rooms

By: Ariel D. Stern, Alpana Thapar and Menna Hassan

Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details

Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Medical Devices and Supplies Industry

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2023 Reunion Presentations - Alumni

Shonibare. This tour begins at the Cumnock Hall and can accommodate 25 people. The Grand HBS Campus Tour Mark Cautela, Director of Communications; Brian Kenny, Chief Marketing & Communications Officer + More... View Details

William A. Sahlman

William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

January 2005 (Revised October 2005)
Case

Private Capital and Public Policy: Standard & Poor's Sovereign Credit Ratings

By: Rawi E. Abdelal and Christopher Bruner

Describes Standard & Poor's sovereign credit ratings business. Provides background on the history of credit ratings agencies, the meaning of credit ratings, the expansion of the sovereign ratings business over recent decades, and the market for credit ratings. Also,... View Details

Keywords: Sovereign Finance; History; Policy; Business and Government Relations; International Finance; Country; Globalized Economies and Regions; Decision Choices and Conditions; Capital Markets; Debates; Financial Services Industry; United States

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24 Jul 2000
Research & Ideas

Value Maximization and Stakeholder Theory

important constituencies of the firm. This includes not just financial markets, but employees, customers, suppliers, the community in which the organization exists, and so on. Indeed, it is obvious that we cannot maximize the long-term... View Details

Keywords: by Michael C. Jensen

05 Dec 2018
Working Paper Summaries

The Salary Taboo: Privacy Norms and the Diffusion of Information

Keywords: by Zoë B. Cullen and Ricardo Perez-Truglia

11 Dec 2007
First Look

First Look: December 11, 2007

Thinking Locally? The Influence of Local Communities on Organizations Authors:Christopher Marquis and Julie Battilana Abstract We develop an institutional theory of how local communities continue to matter... View Details

Keywords: Martha Lagace

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About - Business & Environment

About Inspiring innovation at the intersection of business and the environment. Mission The Business and Environment Initiative educates, connects, and mobilizes business leaders to address climate change and other environmental challenges. Our goals are to: Engage and... View Details

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

Open-mic performances. It’s a platform where you perform for the community as a whole, finding your audience with the help of hashtags and the algorithm. You may dance, sing, perform a skit, impersonate a celebrity, lip-synch a comedian,... View Details

Keywords: by John Deighton and Leora Kornfeld

29 Sep 2014
Research & Ideas

Why Do Outlet Stores Exist?

little weird," says Donald K. Ngwe, an assistant professor in the Marketing unit at Harvard Business School. "Why don't companies just sell this merchandise closer to their customers? Why do some companies have a lot of outlet... View Details

Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail

01 Sep 2023
News

Money Does Grow on (Family) Trees

knew. “The more the technology grows, the more the market grows,” Norrington says. “The more the technology grows, the more the market grows,” Norrington says. Over the last 14 years, Ireland Reaching... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

2008
Working Paper

Consumer Demand for Prize-Linked Savings: A Preliminary Analysis

By: P. Tufano, Nick Maynard and Jan-Emmanuel De Neve

This paper reports on a small-scale survey of the potential American demand for prize-linked savings accounts, an account that awards prizes as part of the saving product's return. In October 2006, Centra Credit Union launched a prize-linked savings pilot. As part of... View Details

Keywords: Saving; Income; Consumer Behavior; Personal Finance; Investment Return; Banks and Banking; Clarksville

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2020
Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt

The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details

Keywords: Economy; Advertising; Spending; Media

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Blog

Take Control of Your Personal Brand

branding because it allows each of us to be empowered to communicate the value we want to bring to the world. Here are a few key ideas that can help you get past the myths and build a personal brand that will really work for you. Your... View Details

April 2005 (Revised October 2007)
Case

Candy Land: The Utopian Vision of Milton Hershey

By: Nancy F. Koehn and Erica Helms

Explores the life, work, and achievements of Milton S. Hershey. Analyzes his entrepreneurial achievements, including the creation of the Hershey bar, the founding of the business, and the development of the mass market for chocolate. Also investigates the broader... View Details

Keywords: Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Creativity; Business and Community Relations

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