Marketing And Society - Publications - Faculty & Research

November 2015 (Revised December 2017)
Case

Public Capital Markets

By: Samuel G. Hanson and Colton Hicks

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Research Summary

The Future of Market Capitalism

By: Joseph L. Bower

In 2009 we are aware of the fragile state of our market system. But a careful examination of the long term prospects for the global economy reveal other problems that may destabilize the system that has created so much wealth in the period since the second world... View Details

Article

How will Emerging Markets Shape the Alternative Assets Arena?

By: Roberto Charvel

This article looks at the growth of pensions in Latin America and its future impact in local alternative assets' investments locally and in the developed world. View Details

Keywords: Emerging Economies; Emerging Markets; Pension; Institutional Investments; Alternative Assets; Venture Capital; Private Equity; Entrepreneurship; Financial Services Industry; Latin America

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1974
Chapter

Marketing in Nicaragua

By: James E. Austin

Keywords: Marketing; Developing Countries and Economies; Nicaragua

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June 2005 (Revised October 2007)
Teaching Note

Market Efficiency (TN)

By: Joshua D. Coval and Erik Stafford

Teaching Note to (2-205-081). View Details

Citation

November 2005 (Revised September 2006)
Background Note

Accounting for Marketable Securities and the "Recycling" of Income

Gives an overview of accounting for equity investments less than 20%. Uses this accounting to introduce the issue of amounts included in the statement of comprehensive income during a different time period from its inclusion in net income (sometimes called "recycled... View Details

Keywords: Accounting; Investment; Equity

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29 Jan 2025
Podcast

The Potential and Challenges of the Voluntary Carbon Market

Our second episode on the voluntary carbon market is a bonus episode of a panel discussion recorded at Harvard Climate Action Week in 2024. Harvard Kennedy School Professor Joe Aldy moderates this discussion with Nat Keohane from the Center for Climate and Energy... View Details

04 Mar 2010
News

Saatchi & Saatchi Chairman on Marketing and Mad Men

14 Apr 2020
News

COVID-19, Global Markets, and Global Macroeconomic Policy Responses: Financial Markets and the Fed in the COVID-19 Pandemic

2014
Working Paper

Institutional Strategies in Emerging Markets

By: Christopher Marquis and Mia Raynard

We review and integrate a wide range of literature that has examined the strategies by which organizations navigate institutionally diverse settings and capture rents outside of the marketplace. We synthesize this body of research under the umbrella term... View Details

Keywords: Strategy; Organizations; Emerging Markets

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March 2014
Module Note

Property Rights and Policy Authority: Institutions and Institutional Change in Emerging Markets

By: Lakshmi Iyer, Lakshmi Iyer and David Lane

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1972
Chapter

The Foundation and Current State of Capital Market Theory

By: Michael C. Jensen

Keywords: Capital Markets; Theory

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TeachingInterests

MBA Elective Curriculum Business-to-Business Marketing

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

22 Aug 2016
News

A Refresher on Marketing Myopia

2017
Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean

This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details

Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry

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2000
Article

Moral Desert, Fairness and Legitimate Expectations in the Market

By: Nien-he Hsieh

Keywords: Fairness; Moral Sensibility; Markets

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09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

benefit merchants through advertising, simply by informing consumers of a merchant's existence via e-mail. For some merchants, the benefits of offering discount vouchers are sharply reduced if individual customers buy multiple vouchers. As a View Details

Keywords: Re: Multiple Faculty; Technology

Article

Regulating Hospital Prices Based on Market Concentration Is Likely to Leave High-Price Hospitals Unaffected

By: Maximilian J. Pany, Michael E. Chernew and Leemore S. Dafny

Concern about high hospital prices for commercially insured patients has motivated several proposals to regulate these prices. Such proposals often limit regulations to highly concentrated hospital markets. Using a large sample of 2017 US commercial insurance claims,... View Details