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Publications

Publications

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    • Faculty Publications  (890)

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    • All HBS Web  (3,446)
      • Faculty Publications  (890)

      Market PositioningRemove Market Positioning →

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      • Teaching Interest

      Real Estate Management Program: Finance, Design, and Leadership

      By: Andy Wu
      How do you achieve short-term stability and long-term growth in the unpredictable real estate marketplace? This program explores how forward-thinking real estate leaders are positioning their firms to seize growth opportunities and maximize asset value. Equipped... View Details
      • Research Summary

      Research Questions

      By: Anita Elberse

      One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

      I focus on three sub-questions:

      1. How can managers in creative industries effectively manage products and product... View Details
      • Research Summary

      Research Thrust

      By: Rakesh Khurana
      I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details
      • 2010
      • Other Unpublished Work

      Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

      By: Jill Avery
      An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
      Citation
      Related
      Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
      • Research Summary

      Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs ( Princeton University Press, October 2002)

      By: Rakesh Khurana
      In this book, I argue that the external CEO labor market was born in a burst of rhetoric about wresting control of corporations away from a group of self-interested insiders, as senior managers in the era of managerial capitalism had come to be portrayed. The rationale... View Details
      • Research Summary

      Selection and Market Reallocation: Productivity Gains from Multinational Production

      By: Laura Alfaro
      Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
      • Research Summary

      Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production (with Maggie Chen)

      By: Laura Alfaro

      Quantifying the gains from multinational production has been a vital topic of economic research. Positive productivity gains are often attributed to knowledge spillover from multinational to domestic firms. An alternative, less stressed explanation is firm selection... View Details

      Keywords: Gains From Multinational Production; Firm Selection; Knowledge Spillover
      • Teaching Interest

      The Role of Government in Market Economies (RoGME)

      By: Matthew C. Weinzierl

      RoGME is about one question: What is the proper role of government in market economies? We study the role of government as it plays out in the real world, using case studies to examine policies of current interest and importance.... View Details

      • Forthcoming
      • Article

      Trading Volume Manipulation and Competition Among Centralized Crypto Exchanges

      By: Dan Amiran, Evgeny Lyandres and Daniel Rabetti
      How competition affects manipulation by firms of information about important attributes of their products and how such information manipulation impacts firms’ short-term and long-term performance are open empirical questions. We use a setting that is especially... View Details
      Keywords: Cryptocurrency; Financial Markets; Performance; Competition
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      Amiran, Dan, Evgeny Lyandres, and Daniel Rabetti. "Trading Volume Manipulation and Competition Among Centralized Crypto Exchanges." Management Science (forthcoming). (Pre-published online February 5, 2025.)
      • Forthcoming
      • Article

      Who Benefits from Online Gig Economy Platforms?

      By: Christopher T. Stanton and Catherine Thomas
      Online labor platforms for short-term, remote work have many more job seekers than available jobs. Despite their relative abundance, workers capture a substantial share of the surplus from transactions. We draw this conclusion from demand estimates that imply workers'... View Details
      Keywords: Gig Economy; Knowledge Workers; Online Platforms; Job Search; Governing Rules, Regulations, and Reforms; Wages; Demand and Consumers
      Citation
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      Related
      Stanton, Christopher T., and Catherine Thomas. "Who Benefits from Online Gig Economy Platforms?" American Economic Review (forthcoming).
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