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  • All HBS Web  (4,195)
    • People  (8)
    • News  (1,124)
    • Research  (2,039)
    • Events  (18)
    • Multimedia  (37)
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  • August 1990
  • Case

Giovanni Buton: International Marketing Strategy

Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
Keywords: Marketing Strategy; Globalized Markets and Industries; Manufacturing Industry; Food and Beverage Industry; Italy; European Union
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Buzzell, Robert D. "Giovanni Buton: International Marketing Strategy." Harvard Business School Case 591-023, August 1990.

    Monique Burns Thompson

    Monique Burns Thompson is an accomplished social entrepreneur who returns to HBS (class of 1993) and brings her twenty years of successful start-up and organizational leadership experience to her research and teaching at HBS.  She has led as a co-founder, President,... View Details

      Peter Tufano

      Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

      Keywords: asset management; banking; brokerage; credit card; education industry; energy; federal government; financial services; insurance industry; investment banking industry; microfinance; mining; nonprofit industry; oil & gas; petroleum; real estate; retail financial services; state government; utilities; video games
      • 02 Jan 2024
      • Research & Ideas

      10 Trends to Watch in 2024

      The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
      Keywords: by Rachel Layne
      • Web

      About the Program - Summer Venture in Management

      looking for students who are curious and interested in making a difference in the world. Participants are selected based on academic achievement, demonstrated leadership and their impact in the community around them . We define leadership broadly - in the form of a... View Details
      • November 2024
      • Article

      Preference Externality Estimators: A Comparison of Border Approaches and IVs

      By: Xi Ling, Wesley R. Hartmann and Tomomichi Amano
      This paper compares two estimators—the Border Approach and an Instrumental Variable (IV) estimator—using a unified framework where identifying variation arises from “preference externalities,” following the intuition in Waldfogel (2003). We highlight two dimensions in... View Details
      Keywords: Econometrics; Casual Inference; Marketing; Economics; Advertising; Mathematical Methods
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      Ling, Xi, Wesley R. Hartmann, and Tomomichi Amano. "Preference Externality Estimators: A Comparison of Border Approaches and IVs." Management Science 70, no. 11 (November 2024): 7892–7910.
      • 2015
      • Working Paper

      Networks and the Macroeconomy: An Empirical Exploration

      By: Daron Acemoglu, Ufuk Akcigit and William Kerr
      The propagation of macroeconomic shocks through input-output and geographic networks can be a powerful driver of macroeconomic fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences there is a specific pattern... View Details
      Keywords: Economic Fluctuations; Geographic Collocation; Input-output Linkages; Propagation; Shocks; Networks; Fluctuation; System Shocks; Macroeconomics
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      Acemoglu, Daron, Ufuk Akcigit, and William Kerr. "Networks and the Macroeconomy: An Empirical Exploration." Harvard Business School Working Paper, No. 16-006, July 2015.
      • 2022
      • Book

      Making Meritocracy: Lessons from China and India, from Antiquity to the Present

      By: Tarun Khanna and Michael Szonyi
      How do societies identify and promote merit? Enabling all people to fulfill their potential, and ensuring the selection of competent and capable leaders are central challenges for any society. These are not new concerns. Scholars, educators, and political and economic... View Details
      Keywords: Merit; Meritocracy; Society; Government and Politics; History; Power and Influence; Leadership; Competency and Skills; China; India
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      Khanna, Tarun, and Michael Szonyi, eds. Making Meritocracy: Lessons from China and India, from Antiquity to the Present. New York, NY: Oxford University Press, 2022.
      • Forthcoming
      • Article

      Black Empowerment and White Mobilization: The Effects of the Voting Rights Act

      By: Andrea Bernini, Giovanni Facchini, Marco Tabellini and Cecilia Testa
      How did southern whites respond to the 1965 Voting Rights Act (VRA)? Leveraging newly digitized data on county-level voter registration by race between 1956 and 1980, and exploiting pre-determined variation in exposure to the federal intervention, we document that... View Details
      Keywords: Government Legislation; Race; Behavior; Voting; Prejudice and Bias
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      Bernini, Andrea, Giovanni Facchini, Marco Tabellini, and Cecilia Testa. "Black Empowerment and White Mobilization: The Effects of the Voting Rights Act." Journal of Political Economy (forthcoming). (Also available on Vox EU and VoxDev. Featured on HBS Working Knowledge.)
      • Article

      A Learning Perspective on Intraorganizational Knowledge Spill-Ins

      By: James Oldroyd and Ranjay Gulati
      This exploratory study examines the role of intraorganizational knowledge spill-ins in the process of inferential learning. Drawing on the notions of knowledge reliability (the creation of shared meanings) and validity (understandings of cause and effect), we explore... View Details
      Keywords: Learning; Perspective; Knowledge; Business Units; Organizations
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      Oldroyd, James, and Ranjay Gulati. "A Learning Perspective on Intraorganizational Knowledge Spill-Ins." Strategic Entrepreneurship Journal 4, no. 4 (December 2010): 356–372.
      • October 2007
      • Case

      Colgate Max Fresh: Global Brand Roll-Out

      By: John A. Quelch
      In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details
      Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Consumer Products Industry; Health Industry; China; Mexico
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      Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007.
      • December 2003 (Revised April 2004)
      • Case

      Dragon's Teeth Vineyards

      By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman
      Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details
      Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa
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      MacCormack, Alan D., Marius Leibold, Sven Voelpel, and Kerry Herman. "Dragon's Teeth Vineyards." Harvard Business School Case 604-069, December 2003. (Revised April 2004.)
      • 24 Oct 2018
      • HBS Seminar

      Ina Ganguli, University of Massachusetts Amherst

        Retail Doesn't Cross Borders: Here's Why and What to Do about It

        Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers the best opportunities for boosting revenues and profits today. However, success abroad varies widely, and research shows that it's often tough to increase... View Details
        • 02 Apr 2008
        • Research & Ideas

        Four Companies that Conquered America

        Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Accounting for almost 30 percent of world GDP, the United States is the... View Details
        Keywords: by John Quelch
        • May 2025
        • Case

        Boutiqaat: Influencing Retail in MENA

        By: Juan Alcacer and Noor Al Qadhi
        Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic choices about offline expansion and globalization. Founded in 2015, Boutiqaat combined social commerce, localized logistics, and... View Details
        Keywords: Emerging Markets; Digital Strategy; Growth and Development; Beauty and Cosmetics Industry; Retail Industry; Kuwait; Saudi Arabia; Middle East; North Africa
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        Alcacer, Juan, and Noor Al Qadhi. "Boutiqaat: Influencing Retail in MENA." Harvard Business School Case 725-462, May 2025.
        • January 2025
        • Article

        Enterprise Resource Planning (ERP) System Implementations and Corporate Misconduct

        By: Jonas Heese and Joseph Pacelli
        This study examines whether enterprise resource planning (ERP) implementations are associated with reductions in corporate misconduct. Specifically, we study the relation between staggered facility-level rollouts of ERP systems and facility-level regulatory violations... View Details
        Keywords: Accounting; Governing Rules, Regulations, and Reforms; Governance Compliance
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        Heese, Jonas, and Joseph Pacelli. "Enterprise Resource Planning (ERP) System Implementations and Corporate Misconduct." Accounting Review 100, no. 1 (January 2025): 291–315.
        • May 2, 2024
        • Article

        Require Hospitals to Disclose Their Pandemic Plans Now

        By: Regina E. Herzlinger, Richard J. Boxer and Ben Creo
        The COVID-19 pandemic demonstrated that U.S. hospital and health care systems were ill-prepared for the surge of patients who overwhelmed available health care resources. An overlooked resource deserves more attention: the availability of intensive care unit (ICU)... View Details
        Keywords: COVID-19 Pandemic; Crisis Management; Knowledge Sharing; Governance Compliance; Planning; Health Industry; United States
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        Herzlinger, Regina E., Richard J. Boxer, and Ben Creo. "Require Hospitals to Disclose Their Pandemic Plans Now." Health Affairs Forefront (May 2, 2024).
        • September 2022
        • Article

        House Prices, Home Equity and Entrepreneurship: Evidence from U.S. Census Micro Data

        By: Sari Pekkala Kerr, William R. Kerr and Ramana Nanda
        During 1992-2007, house price growth is strongly correlated with local entrepreneurship. We show with Census Bureau data that most of this entry is related to construction and real estate; these entrants tend to be small and short-lived. Using a 1998 Texas reform that... View Details
        Keywords: House Prices; Collateral Channel; Entry; Entrepreneurship; Housing; Real Estate Industry; Construction Industry
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        Kerr, Sari Pekkala, William R. Kerr, and Ramana Nanda. "House Prices, Home Equity and Entrepreneurship: Evidence from U.S. Census Micro Data." Journal of Monetary Economics 130 (September 2022): 103–119.
        • February 2023
        • Article

        Nonprofits in Good Times and Bad Times

        By: Christine L. Exley, Nils H. Lehr and Stephen J. Terry
        Need fluctuates over the business cycle. We conduct a survey revealing a desire for nonprofit activities to countercyclically expand during downturns. We then demonstrate, using comprehensive U.S. nonprofit data drawn from millions of tax returns, that the public's... View Details
        Keywords: Nonprofit Organizations; Business Cycles; Philanthropy and Charitable Giving
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        Exley, Christine L., Nils H. Lehr, and Stephen J. Terry. "Nonprofits in Good Times and Bad Times." Journal of Political Economy Microeconomics 1, no. 1 (February 2023): 42–79.
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