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Show Results For
- All HBS Web
(944)
- News (178)
- Research (611)
- Events (1)
- Multimedia (4)
- Faculty Publications (240)
- 21 Apr 2009
- First Look
First Look: April 21, 2009
Working PapersHow Firms Respond to Being Rated (revised) Authors:Aaron K. Chatterji and Michael W. Toffel Abstract While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also... View Details
Keywords: Martha Lagace
- 02 Sep 2018
- News
Havana Rising
company are added to the drives by the neighborhood distributor. Hip-hop duo La Reyna y La Real also use the service for promotion, noting that most of their fellow musicians advertise this way. “If you dig... View Details
Keywords: Dan Morrell; photographed by Eve North
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
users of the competitor's cream versus light users. Of course, then the incumbent can do the same in return. At that point the supermarket becomes essentially an advertising medium. The situation I'm describing is run by a View Details
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
albums—and because it is among the sectors most strongly affected by digital technology. So I reached out to Nielsen SoundScan, the company that tracks recorded-music sales in North America, to obtain data for a random sample of over 200... View Details
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless... View Details
Keywords: Sean Silverthorne
- 01 Dec 2011
- News
Making the Case for Leadership
technologically innovative company away from specialty glass, television tubes, and fiberglass production into newer, faster-growing profit-making areas. At the time, the economy is plagued by recession, worker morale is flagging, and the... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne
- 01 Dec 2012
- News
The Accidental Pioneers
talented and smart; their solutions to problems will be different, but can be equally effective. George always made sure that there was room for women's views at the table." In addition to continuing to work as vice president of marketing and View Details
Keywords: Hanna, Julia
- 01 Sep 2003
- News
These Are the Good Old Days
and the South Pacific. “And we’ve started a rollout of In Style around the world. We are expanding its presence into the United Kingdom, Australia, Germany, Korea, Brazil, Russia, Spain, and Greece.” Given that Time Inc. already has 25 percent of the U.S. magazine... View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
That was a great moment. Morrell: Nicole was no stranger to the Silicon Valley model of entrepreneurship when she launched Energicity in 2015. Until its IPO, she had been a part of US-based OPower, a software-as-a-service company that... View Details
- 12 Feb 2013
- First Look
First Look: Feb. 12
static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the sponsored search literature,... View Details
Keywords: Sean Silverthorne
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
- 26 Jan 2016
- First Look
January 26, 2016
amassed 225 partner channels on YouTube. Its revenue was largely generated through advertisements featured on YouTube. Whistle Sports recently announced that it raised $32 million in Series B financing, enough to bring the View Details
Keywords: Sean Silverthorne
- 06 Feb 2007
- First Look
First Look: February 6, 2007
to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If the company goes it alone, it... View Details
Keywords: Martha Lagace
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
the revolution has come to health care? While consumers have begun to insist on health care that is as convenient and personalized as nearly every other good or service, most health care provider organizations, physicians, and insurance View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
IBM-based network built around Lotus Notes in the Advanced Management Program. These two initiatives led to enhanced faculty collaboration and the first use of interactive multimedia teaching tools for case discussion. Just as many View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 29 Jun 2007
- First Look
First Look: June 29, 2007
seemed the government's Black Economic Empowerment (BEE) policies were only enriching a few. In 1997, Surve and three of his comrades founded Sekunjalo, an investment holding company that sought to offer "a gentler capitalism"... View Details
Keywords: Martha Lagace
- 06 Apr 2010
- First Look
First Look: April 6
ownership and control of 3,694 firms in 22 Western European and East Asian countries during the period from 1996 to 2008, we find that the cost of debt financing is significantly higher for companies with a wider divergence between the... View Details
Keywords: Martha Lagace
- Career Coach
Martin November
Chief Medical Officer for an online publishing company of continuing medical education and a consultant to healthcare-related businesses. Work Experience: Practicing physician, Hospital Administrator, Clinical researcher, Healthcare... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising