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Publications

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  • All HBS Web  (949)
    • News  (180)
    • Research  (612)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (239)

Show Results For

  • All HBS Web  (949)
    • News  (180)
    • Research  (612)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (239)
← Page 45 of 949 Results →
  • 01 Mar 2006
  • News

The Producers

vertically integrated,” he notes. “Studios used to be stand-alone companies that were run like fiefdoms. Now they’re run like major corporations answering to shareholders.” Skyrocketing fees for star actors coupled with the high marketing... View Details
Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information
  • 01 Feb 1998
  • News

Running Up the Score

the rights to big events becomes more and more important as a way to distinguish yourself. For us, live broadcasting of major sports events such as NFL games or the World Series provides a high-profile identity, both for viewers and potential advertisers. View Details
Keywords: Garry Emmons
  • 13 Jan 2021
  • News

Silicon Valley’s “Detroit Moment”

That was a great moment. Morrell: Nicole was no stranger to the Silicon Valley model of entrepreneurship when she launched Energicity in 2015. Until its IPO, she had been a part of US-based OPower, a software-as-a-service company that... View Details
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in... View Details
  • 08 Mar 2016
  • First Look

March 8, 2016

place, while the results of that innovation leads to learning that reshapes the strategy. Lean Strategy enables company builders to pursue viable opportunities, stay focused, and align the entire organisation while supporting front-line... View Details
Keywords: Sean Silverthorne
  • 17 May 2018
  • News

Creating Opportunity for Indian Entrepreneurs

Harsh Bhargava (MBA 1977) was visiting his hometown of Jaipur, India, in 1999 when tragedy struck. In the midst of an unemployment crisis during the Kargil War, the government advertised for 120 open positions in the nearby town of... View Details
Keywords: Jennifer Myers
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If the company goes it alone, it... View Details
Keywords: Martha Lagace
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on... View Details
Keywords: Re: Multiple Faculty; Sports
  • 01 Sep 2007
  • News

To The Rescue

house Western companies happens in conditions that wouldn’t pass an OSHA inspection. Clean drinking water and indoor plumbing are a luxury, and slums line main roads. For many of the country’s 1.1 billion residents, life still exists... View Details
Keywords: Garrett M. Graff; emergency response networks; Ambulatory Health Care Services; Health, Social Assistance; Telecommunications; Information
  • 12 May 2009
  • First Look

First Look: May 12, 2009

large firms often encounter difficulties in formulating and committing changes due to the complexity in firms' activities. Beyond cognitive limitations, perhaps the most intriguing type of failure is when managers fully understand the nature of the required change, and... View Details
Keywords: Martha Lagace
  • Web

From the Chief Financial Officer | Annual Report 2024

business and societal challenges of global climate change. The Digital Data Design Institute (D^3) also continued to advance its mission in fiscal 2024, engaging with more than 80 companies to research how digital and artificial... View Details
  • Web

Ansel Adams and Polaroid R&D | Baker Library

company’s research and development. Meroë Morse played a significant role in this effort as company liaison to Adams, who systematically reviewed technical and design aspects of Polaroid prototypes, from the wording of instruction manuals... View Details
  • 17 May 2016
  • First Look

May 17, 2016

based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire... View Details
Keywords: Sean Silverthorne
  • 10 Dec 2012
  • Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

dangerous to share," John says. Creepy Questions Specifically, John and two colleagues from Carnegie Mellon set out to study a common contradictory attitude toward Internet privacy. On the one hand, studies show that Americans are wary of View Details
Keywords: by Carmen Nobel
  • 01 Dec 2017
  • News

Yoga Inc.

an estimated 36.7 million US practitioners purchasing classes, gear, and accessories—an increase of 80 percent in four years. It has also spawned a number of lucrative business models: Vancouver-based apparel company Lululemon Athletica... View Details
Keywords: Deborah Halber
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless... View Details
Keywords: Sean Silverthorne
  • 06 Dec 2021
  • News

New Wave

Intergovernmental Oceanographic Commission and the UN Global Compact. None of this is news to Smith. A former US Navy aviator who worked at Bendix Aerospace and Booz Allen Hamilton before running (and eventually selling) an advertising... View Details
Keywords: Alexander Gelfand; photographed by Chris Sorensen
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

likes to do operations like housekeeping and food and beverage. And there’s a third entity that has the brand. Companies like the Four Seasons or Ritz Carlton, we say they “flag” a hotel. They don’t manage it; they “flag” it. Trump has a... View Details
Keywords: by Christina Pazzanese
  • 19 Jul 2011
  • First Look

First Look: July 19

common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

advantages of scale for innovation, companies need the right combination of strategy, systems, and culture. Based on more than three decades of the Pisano's research, teaching, and experience, Creative Construction offers a set of... View Details
Keywords: Dina Gerdeman
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